Data Services US Consumer Database is a primary sourced compilation of over 200 million individuals nationwide. Proprietary and publicly available information is combined with original source data to create this vast database. Over three quarters of a billion records go into each update and as a result Data Services is able to offer over 200 million unique individual records that can be selected using a multiple of variables. This document provides an overview of data elements available for data append to your consumer database.

1. Data Services Consumer Database
Consumer Data Elements
Individual Attributes
Age Range Ethnic Code Occupation Range
Age (2 year) Ethnic Rollup Code Political Party
Business Owner Gender Religious Affiliation
Country Of Origin Language Preference Single Parent
Date Of Birth Month Mail Order Buyer Veteran
Date Of Birth Year Mail Order Responder Working Woman
Education Occupation
Household Attributes
Discretionary Income Household Rank PC Owner
Dwelling Type Household Size Religious
Generations In Household Income Code Senior Adult In Household
Head of Household Age (2 year) Internet Type TV Cable
Head of Household Education Length of Residence TV Satellite Dish
Head of Household Occupation Marital Status Unsecured Credit Capacity
Head of Household Political Party Net Worth From Home Value Young Adult In Household
Home Owner Renter Number Of Adults
HomeValue Code PC DSL High Speed
Geographic
Area Code CensusTract County Name
CBSA County FIPS Latitude
CensusBlock Time Zone Longitude
Children
Children Present Age Flags for Ages 1 to 17 (True/False)
Number of Children Gender Flags for Age Ranges (True/False)
Credit Card
Credit Card User Premium Upscale Dept
Bank Travel Entertainment
Gas Dept Retail Unknown
Home
Home Equity Available Home Property Type Detail Owner Type Detail
Home Loan Amount Home Purchase Amount Recent Home Buyer
Home Loan Date Home Purchase Date Recent Mortgage Borrower
Home Loan to Value Ranges Home Square Footage SOHO
Home Loan Type Home Total Loan
Home Property Type Home Year Built
Investments
Foreign Investments Millionaire Real Estate Investments
Investment Properties Owned Personal Investments Stocks Bonds
Life Events
Child Near High School Grad Expectant Parent Recent Divorce
College Graduate New Parent
Empty Nester Newlywed

2. 31516 Winterplace Pkwy
Salisbury, MD 21804
800-432-4066 Toll Free
410-546-2206 Phone
dsisales@dataservicesinc.com
www.dataservicesinc.com
Supporting US, Canadian, and
International Data Processing
since 1967
 Merge/Purge
 List Rental Fulfillment
 Address Hygiene
 List Enhancement
 Postal Presorting
 Mail Distribution
 Email Services
 Data Entry
Hobbies & Interests
Auto Work Gaming Casino Reading Religious Inspirational
Aviation Gardening Reading Science Fiction
Beauty Cosmetics Grandchildren Religious Inspirational
Career Health Medical Science Space
Career Improvement History Military Self Improvement
Childrens Interests Home Furnishings Decorating Sewing Knitting Needlework
Christian Families Home Improvement Smoking Tobacco
Collectibles Antiques Home Improvement DIY Spectator Sports Baseball
Collectibles Arts House Plant Spectator Sports Basketball
Collectibles Coins Money Seekers Spectator Sports Football
Collectibles General Movie Collector Spectator Sports Hockey
Collectibles Sports Mem Music Collector Spectator Sports Racing
Collectibles Stamps Music Home Stereo Spectator Sports Soccer
Collector Avid Music Listener Spectator Sports TV Sports
Computers Music Player Sports Equestrian
Consumer Electronics NASCAR Sports Golf
Crafts Outdoor Boating Sailing Sports Motorcycling
Current Affairs Politics Outdoor Camping Hiking Sports Skiing
Dieting Weight Loss Outdoor Hunting Shooting Sports Tennis
Education Online Outdoor Scuba Diving Sweepstakes Contests
Environmental Issues Parenting Travel Cruises
Exercise Aerobic PC Operating System Travel Domestic
Exercise Running Jogging PC Software Buyer Travel International
Exercise Walking Photography Travel RV
Fishing Reading Audio Books Wireless Product Buyer
Games Board Puzzles Reading Financial NL Subs Woodworking
Games Computer Games Reading General
Games Video Games Reading Magazines
Ailments
Allergy Diabetic Orthepedic
Arthritis Disabled Senior
Culture
Arts DIY Living Home Living
Broader Living Fashion Professional Living
Common Living Food Wines Sporty Living
Cooking General Foods Natural Theater Performing Arts
Cooking Gourmet High Tech Living Upscale Living
Cultural Artistic Living Highbrow Urbanicity
Donor
Animal Welfare Donor Capacity Political
Arts Cultural Environment Wildlife Political Conservative
Charitable Green Living Political Liberal
Childrens Health Veterans
Community Involvement Other International Aid
Community Charities Mail Order Donor
Recreational or Pet
Boat Owner Motorcycle Owner RV Owner
Cat Owner Other Pet Owner Truck Owner
Dog Owner Pet Owner
Vehicle
Intend to Purchase Vehicle Vehicle Dominate Vehicle New Used 2
New Teen Driver Vehicle New Vehicle Owned
New Teen Driver Gender Vehicle New Used 1
Phone
Phone Number DNC Flag
V2.012/2013