Messe Erfurt - In the Middle of Everything

Short and simple

As the second largest exhibition centre

For event organisers, exhibitors and

in the new federal states, Messe Erfurt

Facts and figures 2012

visitors, the Messe Erfurt site offers

GmbH has established itself as a forum

multi-purpose halls, separate conference

Turnover:

for companies and consumers in the

rooms at the adjacent Congress Center,

Events:

centre of Germany. Each year, around

plenty of parking, excellent transport

Exhibitors:

200 events take place here, drawing

connections and a full range of services

Visitors:

some 600,000 visitors and over 7,000

provided at the highest level of quality.

Trade fairs & exhibitions:

45

exhibitors. Messe Erfurt has 25,070

Congresses & conferences:

101

square metres of covered exhibition

Concerts & events:

€9.6 m
214
7,006
619,130

68

space and 21,600 square metres of
open air space.

Hall space:

25,070 m2

Open-air space:

21,600 m2

Welcome
Welcome to Erfurt: In the middle of it all

Even during times of international finan-

advantageous location in the heart of

cial crisis, trade shows continue to be a

Germany, for the benefit of its custom-

highly successful marketing tool. No-

ers. No city in the country is further than

where is this more true than in Germany,

three hours from Erfurt: organisers and

the world leader in trade exhibitions.

visitors can reach the exhibition centre

Experts agree that the key to keeping

quickly and easily from anywhere in

people coming to fairs in the future is to

Germany. In Erfurt they will find a

provide a feel-good factor. Venues and

modern exhibition and conference

events have to attract customers by

centre supported by an excellent range of

telling a story and making marketing

services. We have an ongoing program-

tangible. This applies equally to con-

me of investment in the site and event

ferences dealing with high-brow know-

services, allowing us to stand out among

ledge transfer and to the exciting appeal

our competitors, stay at the forefront of

of popular public events. 2017 sees the

new trends and provide state-of-the-art

beginning of a new story for Erfurt’s

communication technology. Our pooled

exhibition centre: That’s when the new

assets of transport links, modern exhib-

Inter City Express (ICE) hub goes into

ition and conference facilities and

operation, enabling Erfurt and its

dedicated service mean you can always

exhibition centre to make the most of its

depend on us for your success!

MESSE ERFURT – In the middle of it all

ICE journey times from 2017
Erfurt <–> Berlin:

1h 45m

Erfurt <–> Munich:

2h 30m

Erfurt <–> Dresden:

1h 50m

Erfurt <–> Frankfurt:

2h 10m


Well connected: from 2017, international visitors will be able to
get to Leipzig Halle Airport in just 28 minutes via the ICE service.

In the middle
of it all
The Free State of Thuringia is at the
centre of one of Germany’s biggest ever
infrastructure development projects.

All routes

Over €10bn is being invested in the

lead to Erfurt.

Deutsche Einheit Nr 8 (German Unity

ICE hub

No. 8) project to build a high-speed

2017

rail connection between Berlin and
Nuremberg.
With high-speed rail services at Erfurt
station, an ICE hub, and the long-distance road network in all directions
being connected to motorway junctions
across the Free State, there is no
disputing the appeal of Thuringia as
a top location for trade shows and
conferences. This will be a major
boost for Erfurt Messe.

42,000 people are expected to pass through Erfurt’s main railway station every day from 2017.


Size, accessibility and service: three reasons why Erfurt
is the perfect venue for hosted trade fairs and congresses.

Business

As part of our “Three-Part Harmony” strategy we will be providing:

in three-part harmony

Congress Center Erfurt

open-air concerts. When completed in

The Congress Center at Messe Erfurt

2016, it will be able to accommodate

offers twelve naturally lit rooms which

small to medium-scale conferences for

With its excellent geographical location,

can accommodate a total of more than

250-750 guests, concerts for audiences

attractive facilities and a wide-ranging

1,600 people. Hall 1 is connected to

of up to 2,000, and open-air events for
10,000 visitors and more.

programme of supporting events and

the Congress Center for large-scale

incentives, Erfurt is the ideal venue for

conferences and conventions and has

trade shows, conferences and events

capacity for a further 5,200 guests.

ICE City Erfurt

of all kinds. The new ICE hub will

All in all, this means the Congress

From 2017, the Inter City Express ser-

make Erfurt even more attractive.

Center together with the Hall can

vice will be coming to Erfurt, providing

International events will benefit from

meet every requirement for ancillary

high-speed rail links to and from all four

the direct connection to Leipzig Halle

rooms for seminars, workshops and

corners of the country. The state capital

Airport – a mere 28 minutes away on

press conferences.

will then be even more convenient as a

Multi-purpose arena

and as a destination for business trips

The Steigerwald stadium, home of the

generally. The ICE City development

venue for conferences and conventions

the Inter City Express.

football club Rot-Weiß Erfurt, is just

One location – three options

1-3X

project will generate attractive confe-

outside the city and is set for develop-

rence facilities for up to 400 people in

ment as a modern, multi-purpose

addition to the ICE hub, with 2017 the

arena at a cost of almost €35m. The

target date for completion.

space will also be available for trade
fairs, conferences, conventions and


Measured
for your success!
The Messe Erfurt exhibition site may not
be regular in shape but it is excellently
suited to its purpose. For event organisers, exhibitors and visitors, the Messe

Total exhibition space

Erfurt site offers multi-purpose halls,

in m2

separate conference rooms at the adjacent Congress Center, plenty of parking, excellent transport connections
and a full range of services provided at
the highest level of quality.


46,670

Capacities at a glance

Multi-purpose, adaptable facilities customisable for your event

Exhibition space

Hall 1 (multi-purpose hall)

Length/width/height

Total area

Rows of seating

74 / 74 / 12 m

5,600 m²

5,172

2,500 m²

Hall 1 (twin-level foyer)
Hall 2

84 / 84 / 8 m

7,000 m²

84 / 84 / 8 m

7,000 m²

900 m²

Hall 2 (foyer)
Hall 3
Hall 3 (foyer)

600 m²

Glass Hall

520 m²

Congress Center (foyer)

700 m²

Service Center (foyer)

250 m²

Halls and foyers (combined)
Open-air space

21,600 m²

Total

Prepared for any eventuality:
The Congress Center provides space
for conferences and exhibitions.

25,070 m²

46,670 m²


Germany’s top concert promoters value
the ambience and equipment at the multipurpose Hall 1.

Separately or together: Halls 2 and 3 have the
same design, and provide excellent facilities
for public and trade-only exhibitions alike.

Direct connection

Outside space
for outsize items

Halls 2 and 3 are identical exhibition

The outdoor area at the Erfurt exhibi-

halls, each with a floorspace of 7,000 m².

tion centre covers 21,600 m² and is

Both are connected via bright, natur-

directly adjacent to the three exhibition

ally- lit foyers to Hall 1 (multi-purpose

halls, making it easy to include outsize

hall) and to the outdoor area. The

exhibits, e.g. agricultural machinery or

covered walkway between the Congress

construction equipment in trade shows

Center and Hall 2 is only 25 m long,

and exhibitions. There is space to lay on

so getting to supporting exhibitions is

outdoor activities as part of an events

always quick and comfortable. Halls 2

programme, with possibilities ranging

and 3 have separate entrance points

from demonstrations of machinery to

and can be used either separately or

SUV test tracks and sports activities.

together.

A thousand possibilities

1,000
Congress Center Erfurt: Hosting over
60,000 visitors a year.


Multi-purpose Hall 1
Adaptable and multi-functional
Multi-purpose Hall 1 has a diverse range

is always possible. With no supporting

of possible uses and is the perfection

columns in the hall, audiences are guar-

location for trade fairs, concerts, sport-

anteed unobstructed views from all

ing events and corporate presentations.

seats. The hall’s height of 12 metres and

Concert promoters know it as one of

the roof’s 40-tonne load-bearing capacity

Germany’s most popular venues. Audi-

make Hall 1 ideal for large-scale TV

ences of up to 12,000 come to enjoy rock

productions and sports broadcasts.

concerts, sports events and TV shows, all

Programmes broadcast live from Messe

of which benefit from technical facilities

Erfurt include the iconic “Wetten,

of the highest order. The hall’s excellent

dass..?” variety show, boxing and

functionality ensures that a quick

many shows for MDR, the regional

turnaround between trade shows,

channel for central Germany.

conferences, concerts and other events


A clear view from every seat:
Multi-purpose Hall 1 has
impressive functionality.

Multi-purpose Hall 1
A fair size
Length/width/height

747412

Exhibition space

Hall 1 (multi-purpose hall)
Hall 1 (twin-level foyer)

Length/width/height

Total area

Rows of seating

74 / 74 / 12 m

5.600 m²

5.172

2.500 m²


Flying change
In just a short space of time, Hall 1 can

A spacious, naturally-lit twin-level foyer

be converted from a concert venue to a

affords additional exhibition space or

large-scale conference room with seating

a catering area as appropriate. With a

for up to 5,200 guests. Mobile stands and

variety of entrances to choose from,

variable partitioning make it possible to

Hall 1 can be used completely inde-

adapt the hall’s capacity to suit the event.

pendently of other events taking place

And the outdoor area directly adjacent to

at the exhibition centre.

the hall can always be incorporated if the
need arises.

In no time at all
from concert hall to

5,200

From Depeche Mode to Rammstein, from Pink
to Helene Fischer: the world of international
pop and rock music loves this popular venue.

Congress Center Ground Floor

Exhibition space

Length/width/height

Total area

Glass Hall

520 m²

Congress Center (foyer)

700 m²

Service Center (foyer)

250 m²


Congress Center
Room for thoughts
The Erfurt Congress Center offers an

provide space for exhibitions and ser-

amazingly extensive range of rooms.

vices. In addition to the 1,600 people

Guests enter a spacious, bright foyer

who can meet in the Congress Center,

to get to seven naturally-lit rooms (which

the Multi-purpose Hall, which can also

can be sub-divided into 12 seminar

be used as a conference room, allows

rooms) and can take a glass lift up to the

an extra 5,172 seats to be added to the

multi-purpose Panorama Room on the

capacity.

third floor, with its spectacular views
across Erfurt.
Seating in all rooms can be arranged in
rows, blocks or classroom-style with
desks, and there are modern technical
facilities for presentations, interpreting
services and shows. The biggest conference room in the Congress Center is the
Carl Zeiss Room, which has full technical
facilities for up to 726 seats and can also

Expand
your options
in a matter of minutes

7 › 12

be temporarily partitioned. The foyers on
each floor create a light atmosphere and
Congress Center Erfurt: Sustainable
conferences with feel-good factor!


Carl Zeiss Room: Suitable for any occasion,
from business seminars to grand event
opening ceremonies.

All-rounder
For conventions with supporting exhib-

Congress Center 3rd Floor

itions, Halls 2 and 3 can be booked as
multi-purpose all-rounders, each with
7,000 m² floor space. All the buildings
can be easily reached without getting
your feet wet, and have access to the
outdoor area whenever the occasion
may demand.
Hall 2 and the Congress Center are
connected by a covered walkway.

Conference rooms

Carl Zeiss Room (incl. gallery)

Rows of seating

Total area

726

585 m²

Panorama Room

380

554 m²

Christian Reichart

231

223 m²

Heinrich Ehrhardt

96

83 m²

Ernst Abbe

86
55

69 m²

Joseph Meyer

53

4X

80 m²

Adam Ries

Four floors of open space

56 m²


Networked services
for success
Booth construction / Technology /

Marketing services

Catering and events

Logistics

∙ Electronic advertising spaces on site

∙ Booth catering and delivery service

∙ Electronic visitor registration

∙ Visitor registration

∙ Banquet and conference catering

∙ Online booking system

∙ Photography service

∙ Event organisation

∙ Booth construction systems

∙ Exhibition staff

∙ Furnishings, equipment, crockery hire

∙ Press centre

Visitor services

∙ Carpet

∙ Online accreditation

∙ Hotel and travel service

∙ Electrical connection

∙ On-site and online press kit space

∙ Online ticket service

∙ Water supply, vacuum and compressed

∙ Trade magazine racks

∙ Multi-purpose Messe restaurant

∙ Organisation of press conferences

∙ Travel cards for free use of ÖPNV

air connection
∙ Suspended displays from hall roof

local transport

∙ Booth supervision, cleaning service
∙ Waste disposal
∙ Telecommunications and accessories

We will increase your visibility to visitors.

∙ Transportation services

Make your exhibition even more success-

∙ Parking for trucks, cars, containers,

ful using the latest advertising facilities at

trailers

the exhibition centre. 32 LCD and LED

∙ Hotel and travel service

screens will make sure your message rea-

∙ Digital visitor guidance

ches all visitors to the exhibition centre.


Eye-catching messages

32

Providing a full range of services including everything from online bookings to travel
information, the team at Messe Erfurt is committed to making sure things run smoothly
so everyone has a pleasant experience, whatever the event.


Messe Erfurt’s own exhibitions

Thüringer Immobiliengespräche
Thuringia Real Estate Conference

sport.aktiv
sports & outdoor activities exhibition

inoga – Trade Fair for the Hotel,
Catering and Hospitality Sector

Haus.Bau.Energie.
The Thuringian Construction Trade Fair

Faszination Haar+Kosmetik
Championship and Trade Fair

FabCon 3.D – German Personal
Fabrication Convention

Rapid.Tech – Trade Fair and User's
Conference for Rapid Technology

immo.invest Thüringer Investorentag
Thuringia Investors’ Day

Wind.Energie
Wind.Energy – a Conference
for Central Germany

Grüne Tage Thüringen
Green Days of Thuringia
agricultural show

Reiten-Jagen-Fischen
Riding, Hunting, Fishing

Rassehunde-Ausstellung
International Dog Show


Staging trade fairs
Shaping the location
We see ourselves as a location with a role

Putting policy into practice: Events

as a driving force: There are a number of

such as Wind.Energy – a Conference for

significant socio-political issues that go

Central Germany, Thuringia Investors’ Day

into the trade fairs we put on – opportuni-

and the Thuringia Real Estate Conference

ties for central and eastern Germany,

are aimed at consolidating networks

creating networks within the commercial

within the local economy and marketing

world, generating marketing for the re-

Thuringia as a business location.

gion. As a result, Erfurt becomes a beacon.
Focussing on the consumer: The
Targeting the future: While newcomers

consumer fairs are a major attraction for

and experts convene at the Rapid.Tech con-

thousands of visitors from all over central

ference and trade fair to discuss the latest

Germany. Events such as the Automobil-

trends in generative manufacturing tech-

messe (Car Show), Riding, Hunting, Fishing,

nology, the most recent technology high-

Green Days of Thuringia agricultural show,

light in the calendar, FabCon3.D, aims to

the sport.aktiv sports and outdoor activities

appeal to the growing community of fans

exhibition, and Erlebniswelt Modellbau

of 3D printing. Messe Erfurt is the only

(World of Models) are packed with exciting

venue that illustrates the industrial and

displays and visitor experiences.

private applications of this technology.
Keep talking: More than 7,000 exhibitors put
their faith in the communicative power of the
Erfurt trade shows.


Sustainability,
on principle
It’s only natural.

Bees on the roof.

The Congress Center and all the halls

Ecology in practice: With the support of

have been designed to be multi-funct-

the Thuringia Beekeepers’ Association

ional with an emphasis on ecology and

we have five colonies of bees in hives on

economy. Messe Erfurt makes every ef-

the roof of Messe Erfurt. These produce a

fort to ensure that all aspects of the trade

total of 125 kg of honey a year, presented

fair business are made to be sustainable –

in small jars as a token of the exhibition

from organisation, booth construction,

centre’s commitment to the environ-

and hosting supporting events, to show-

ment.

related traffic and energy consumption.
Our long-standing involvement in
regional environmental projects and
the planned international Green Globe
certification scheme brings the assurance
that resource efficiency is a key factor in

One hundred and twentyfive golden kilos of

the hosting of trade fairs, conferences,

sweet sustainability

concerts and events – not least as all

125

electricity used is 100% green energy.


Comfort with a clear conscience: Messe Erfurt
brings economy and ecology together in harmony.

Erfurt – a city at the centre of things:
where the medieval meets the modern.

Erfurt

www.erfurt.de

A city at the centre of things
Erfurt is the capital of the Free State of

culture and food products, microsystems

Thuringia. Thuringia’s state assembly and

Erfurt factfile

technology and optoelectronics, and

government and the Federal Labour Court

logistics. Approximately 13,000 firms

Population:

203,000

are located here and play an important

are based in Erfurt, proving the city’s

Green spaces:

4,364 ha

part in highlighting Erfurt’s character as

credentials as an attractive business locat-

Students:

an urban centre. Now, at the beginning of

ion. Erfurt boasts one of the best-preser-

Attracting business:

the third millennium, the city is also be-

ved medieval city centres anywhere in

Transport:

nefiting from its geographical position in

Germany, with its landmark pairing of St

Hotels:

the centre of Germany and of a united

Mary’s Cathedral and St Severus’ Church.

10,440
14 business parks

A4, A71, ICE, airport
63 hotels with 4,799 beds

Europe, particularly where advantages
of infrastructure are concerned. Major

More dynamic than Berlin

pan-European routes for all forms of

In a survey conducted by the Initiative

transport meet here at the intersection

Neue Soziale Marktwirtschaft (INSM, a

of East-West and North-South axes. As a

German think tank), which ranked Germ-

commercial location it is characterised by

any’s 50 most populous cities according

its wide diversity of industries, which can

to their dynamism as reflected by develop-

be grouped into five main areas of compe-

came in 6th place with 55.6 points, well

the media and creative industries, horti-

4,799

ment during the period 2006–2011, Erfurt

tence: mechanical and plant engineering,

Comfortable hotel beds

ahead of Berlin and Hamburg.

www.insm-wiwo-staedteranking.de


Thuringia

www.thueringen.de

A business location
When asked to characterise their home

Diversity: 97,000 companies from all

Vitality: In a ranking of federal states

state, Thuringians respond with a healthy

industries

conducted by Initiative Neue Soziale

“W”s of woods, Weimar, and (brat)wurst.

Opportunity: Nine state universities

woche magazine in 2012, Thuringia was

A better description of the German fede-

and colleges of higher education,

rated fourth for dynamism.

ral state of Thuringia might be represen-

50,000 students

dose of self-deprecation, citing the three

Marktwirtschaft (INSM)* and Wirtschafts-

Thuringia factfile

ted by the words change, value creation,
and economic strength. For some years

Speciality: Over 200 million bratwurst

now Thuringia has been a leader in the

sausages are sold every year in Thuringia.

Area:

16,172 km2

automotive supplier industry and in me-

Around 100 million more are sold out-

Population:

2.23 million

chanical engineering. At the same time

side the Free State. Annual production of

GDP 2012:

the region is becoming an increasing

the ‘Thüringer Rostbratwurst’ weighs in

force in the high-tech industries such as

at about 40,000 tonnes.

ICT, biotechnology and optoelectronics.
Over 2,000 industrial enterprises provide

Quality: Thuringia is the best investment

employment in the region.

location in Germany and western Europe.
That’s the conclusion of the US Site Selec-

Proficiency: 94 market leaders and top

tion magazine in its recent study, “The

technology firms

2010 Global Best to Invest Rankings”.


Market leaders

94
* INSM – a German think tank

€49.25bn

Future with tradition. The Free State of Thuringia
shines both as a location where innovation is at
home, and as an attractive tourist destination.


Contacts
Gothaer Straße 34
99094 Erfurt
T: +49 361 400-0
F: +49 361 400 1111
info@messe-erfurt.de
www.messe-erfurt.de
Wieland Kniffka
Managing Director,
Messe Erfurt GmbH

Mitko R. Avramov
Head of Hosted Events
and Exhibition Service

Anke Fischer
Head of Self-Produced
Events

T: +49 361 400-1000
M: 0173 389 89 50
kniffka@messe-erfurt.de

T: +49 361 400-1300
M: 0173 389 89 89
avramov@messe-erfurt.de

T: +49 361 400-1600
M: 0173 389 89 90
fischer@messe-erfurt.de

Publisher:
Messe Erfurt GmbH
Editorial services:
Thomas Tenzler, Isabell Schöpe
Photos and sources
Messe Erfurt GmbH, Barbara
Neumann, Erfurt City Council –
www.erfurt.de, Thuringia State
Ministry for Economic Affairs,
Work and Technology, Thüringer
Tourismus GmbH, X-FAB Semiconductor Foundries AG –© LEG
Thüringen mbH –Michael Voigt,
Lutz Stallknecht – pixelio.de,
Wartburg Foundation Eisenach
Design: Gudman Design


Printing: Druckerei Kessler

We look forward
to seeing you!

:-)

Messe Erfurt - In the Middle of Everything

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