4. subjective product experience: the awareness of the psychological effects elicited by the interaction with a product, including the degree to which all our senses are stimulated, the meanings and values we attach to the product, and the feelings and emotions that are elicited.
5. Core effect (Russell, 2033) the combination of pleasure and arousal – is,to varying degrees, ‘involved in most psychological events’ “According to Russell, the experience of core affect is a single integral blend of thosetwo dimensions, describable as a position on the circumplex structure. The variouspositions on the circumplex structure are illustrated with examples of affectiveresponses that can be experienced in the user-product interaction. Core affect theory offers a simple, yet powerful, way to organize product experience, because all possible experiences involved in the user-product interaction can be described in terms of core affect. The activated unpleasantness from the heated irritation in response to a failing computer, the calm pleasantness from the soothing experience of sliding into a warm bath, the activated pleasantness from the exhilaration of ice skating, and the calm unpleasantness from the sadness in remembering a broken crystal vase, can all be plotted on the circumplex model.” Hekkert, P. & Desmet, P. (2007). Framework of product experience. International Journal of Design 1(1), 57-66.
6. Erfahrung: allexperiences, including very common, day-to-day experiences Erlebnis: experiences of special, memorable events Marketing Perspective Erlebnis: an experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual consumers in a way that creates a memorable event. (designed spaces, installations, attractions -exhibitions and amusement parks- ) “Experience Design” Design for experience: Understanding the everyday experiences which involve people, who simplyuse andenjoy products.
7. Human–product interaction Not just physical action, but also consists of passive (often visual)perceptionor even remembering or thinking of a product. Experience through interaction İnteraction Product Experience
8. Product Experience: the human beings with their systems and skills the interaction itself with its different components a product (domain) with its specific properties
9. products obtain their meaning throught the interaction with people: On the basis of what is perceived sensorial (e.g. softness, freshness, loudness), products reveal cues of how to use them, and they reveal their function. the aesthetic response: characterized by feelings of pleasure/displeasure that are based on the sensory perception of the object. usage: understanding how a product must be operated or which actions it affords the emotional response: The interactions with a product can help a personto reach a goal or can obstruct him orher in attaining that goal context: physical circumstances literallysurrounding the interaction, activities or experiences that take part at the same time with the actual interaction and to the broader cultural and social situation
11. Empirical approaches to studying product experiences In the majority of empirical studies, products or product parts are varied or manipulated under naturalistic conditions, and the effect of the manipulation on the subjective reports is assessed. Experimentalstudies:the manipulations are typically done in a systematic way, in order to isolate underlying factors. Case studies and designprojects:the manipulations are determined by wishes, demands, and limitations given by the product and its usage context, company goals, and designer capabilities. The subjective reports may consist of either qualitative (e.g. in-depth interviews, diaries) or quantitative (e.g. responses on rating scales, preference rank orders) data.
12. An overview of contributing scientific disciplines Psychology: psychology of perception, cognitive psychology, and psychology of emotion... Social and behavioral sciences: psychological aesthetics, human factors, marketing, consumer science... Technical sciences: mechanical and material engineering, and human–computer interaction (HCI)... new domain of research: Product experience
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14. Mechanical and material engineering: focused to studying, quantifying, andmodeling the relationship between technical/physical properties of artifacts and their sensorial and other subjectiveresponses in terms of meaning and aesthetics. Technology-driven research: In addition to how products can be created with new technologies that may be beneficial to potential users, there is a new shift fromusability research to user experience research, variously looking at experiences such as presence, fun, trust, or engagement, etc... Marketing studies: in the field of consumer research, research attention has shifted from information processing approaches with a focus on utilitarian value and price, to the emotional experiences associated with product consumption.
