2. Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
3. Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
4. UNLOCKING MOBILE,
RESPONDENT FIRST
Jon Sadow
jsadow@google.com
Product Manager
Google Consumer Surveys
Why working together as an industry to
prioritize the respondent is the key to
success for mobile research.
May 2014
5. 2014: THE YEAR OF MOBILE1999:2007:2013:1973: THE AGE OF MOBILE
18. But to most researchers,
“mobile optimized” sounds like:
EXTRA
WORK
LESS
DATA
OMG !!
NO
GRIDS??
The result? Researchers are reluctant to go mobile.
19. ○ context & location
○ video & audio
○ diaries
○ ethnography
Mobile presents a tremendous opportunity.
○ global reach
○ respondent scale
○ lower cost
○ faster turnaround
20. SO, HOW CAN THE INDUSTRY AVOID FALLING BEHIND?
24. WHAT
IS
RESPONDENT
OPTIMIZED
RESEARCH?
○ Same principles as mobile friendly
○ Single, cross-platform survey design
○ More frequent, nimble projects
○ Better value exchange with respondents
○ Leverage behavioral & inferred data
25. Develop & educate clients about practices like
modularization, stitching, data fusion and batched
longitudinal studies.
Researchers:2. Suppliers
26. Build technology to support respondent
optimized research and unlock mobile’s
potential.
Researchers:3. Platforms