Think vs Thought, Mobile engagement at the point of influence - Fieldagent

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Merlien Institute

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May 27-30, 2014
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Vine Consumption
Distance
Time
© Field Agent, Inc. 2014

Thinking Thought
Distance
Time
© Field Agent, Inc. 2014

Zero Moment of Truth
(determining a need/want)
First Moment of Truth
(product/service selection)
Second Moment of Truth
(product/service usage)
Point of Influence™:
© Field Agent, Inc. 2014

Power of the Crowd
(24/7 and Global)
© Field Agent, Inc. 2014

Speed
Cost
Coverage
Point of Influence™
Where does Mobile win?
© Field Agent, Inc. 2014

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