SlideShare ist ein Scribd-Unternehmen logo

The new era of expressive research: using technology for cultivating insights

•
•
Merlien Institute
Merlien Institute

The new era of expressive research: using technology for cultivating insights Tim Stock - Managing Director – scenarioDNA Understanding the potentials of the digital tools we seek to leverage. Deploying expressive research models that pull insights from living and active cultures as they evolve with new technology. From reflexive to expressive research: shifting our strategies to insights cultivated with natural flows of language and behavior.

TechnologieBusiness
1 von 27
Downloaden Sie, um offline zu lesen
Presented at: Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta Organized by: Thank you to sponsors: LinkedIn Group: Mobile MR Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org Get Inspired. Stay Informed. Cut Through the Clutter. Sign up for our free email newsletter

Empfohlen

Money flyer
Money flyerMoney flyer
Money flyer
Daniel X. O'Neil
 
What is International Law?
What is International Law?What is International Law?
What is International Law?
Arundathie Abeysinghe
 
Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...
Merlien Institute
 
Mobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward Brown
Merlien Institute
 
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Merlien Institute
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Merlien Institute
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...
Merlien Institute
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SA
Merlien Institute
 

Empfohlen

Money flyer
Money flyerMoney flyer
Money flyer
Daniel X. O'Neil
 
What is International Law?
What is International Law?What is International Law?
What is International Law?
Arundathie Abeysinghe
 
Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...Overcoming technical and infrastructure challenges for mobile research in Afr...
Overcoming technical and infrastructure challenges for mobile research in Afr...
Merlien Institute
 
Mobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward BrownMobile Research – What’s the point - Millward Brown
Mobile Research – What’s the point - Millward Brown
Merlien Institute
 
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...
Merlien Institute
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Merlien Institute
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...
Merlien Institute
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SA
Merlien Institute
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & Binu
Merlien Institute
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Merlien Institute
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Merlien Institute
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ Cussons
Merlien Institute
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...
Merlien Institute
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...
Merlien Institute
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...
Merlien Institute
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Merlien Institute
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNS
Merlien Institute
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...
Merlien Institute
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
Merlien Institute
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
Merlien Institute
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - Kellogg
Merlien Institute
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - Firefly
Merlien Institute
 
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Merlien Institute
 
Leveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRBLeveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRB
Merlien Institute
 
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...
Merlien Institute
 
Enter the dragon - The changing face of Qualitative work in China - IFF
Enter the dragon - The changing face of Qualitative work in China - IFFEnter the dragon - The changing face of Qualitative work in China - IFF
Enter the dragon - The changing face of Qualitative work in China - IFF
Merlien Institute
 
Zen and the art of Qualitative Research - DD Research
Zen and the art of Qualitative Research - DD ResearchZen and the art of Qualitative Research - DD Research
Zen and the art of Qualitative Research - DD Research
Merlien Institute
 
Science or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
Science or Creativity- Which is Qualitative Research’s Best Friend - PepsicoScience or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
Science or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
Merlien Institute
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
Zilliz
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
apidays
 

Weitere ähnliche Inhalte

Mehr von Merlien Institute

In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNS
Merlien Institute
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
Merlien Institute
 

Mehr von Merlien Institute (20)

Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & Binu
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ Cussons
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNS
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - Kellogg
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - Firefly
 
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
 
Leveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRBLeveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRB
 
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...
Hello! Love, Dream, Smile, YOLO - New ways to reach the ubiquitous Gen Z - Ka...
 
Enter the dragon - The changing face of Qualitative work in China - IFF
Enter the dragon - The changing face of Qualitative work in China - IFFEnter the dragon - The changing face of Qualitative work in China - IFF
Enter the dragon - The changing face of Qualitative work in China - IFF
 
Zen and the art of Qualitative Research - DD Research
Zen and the art of Qualitative Research - DD ResearchZen and the art of Qualitative Research - DD Research
Zen and the art of Qualitative Research - DD Research
 
Science or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
Science or Creativity- Which is Qualitative Research’s Best Friend - PepsicoScience or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
Science or Creativity- Which is Qualitative Research’s Best Friend - Pepsico
 

Kürzlich hochgeladen

A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 

Kürzlich hochgeladen (20)

A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 

The new era of expressive research: using technology for cultivating insights

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Presented at: Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta Organized by: Thank you to sponsors: LinkedIn Group: Mobile MR Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org Get Inspired. Stay Informed. Cut Through the Clutter. Sign up for our free email newsletter