Is there a link between the emotional and sensory profiles of products? - Sensory Solutions
1. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
2. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
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3. Maximising Opportunity, Minimising Risk
Is there a link between the
emotional and sensory profiles
of products?
Presented by Mark Ellis, General Manager
4.
5. But what were you thinking about
when you were drinking?
8. What sensory research offers:
• More than just liking.
• Gives direction on how to improve.
• Tells you what attributes are driving appeal.
• Ultimately will allow you to develop the best
product.
• BUT it is very rationale!!
Sensory Research
25. Thank you to Smith’s for providing the product for the test.
Wholegrain Rice Cracker Plain Rice Cracker
The Products
26. 1 1
4
8
12
23
63
54
21
14
83 69
0%
100%
Wholegrain Plain
Definitely would
buy
Probably would
buy
Might or might
not buy
Probably would
not buy
Definitely would
not buy
n = 120
75.6
67.5
0
100
Wholegrain Plain
Product Appeal
= Sig Diff @ 95% cI
27. How they made them feel…
n = 120
0
10
20
30
40
50
60
Easygoing*
Sociable*
Uncomplicated
Comforting*
Fun*
Traditional
Confident*
Warm*
Trustworthy*
Energetic*
Adventurous*
Ordinary*
Youthful*
Sophisticated*
Luxurious*
Powerful*
Serious
Sensual
Tacky
Pretentious
Arrogant
Aggressive
Wholegrain Plain
* = Sig Diff @ 95% cI
37. For more information please contact
Mark on +61 2 9873 8965 or
m.ellis@sensorysol.com
And how does this make you feel?
38. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by
39. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com