Presented by Detlef Happel, Director Innovation Consulting, Dialego
and Katrin Bock, Project Manager, Dialego
at Qualitative360 Asia 2013
19-21 November 2013, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
3. Improving Innovation.
With Clever Co-Creation.
Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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4. Today’s showcase
and work example:
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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5. How to make
vacuum cleaning
a moment of joy
Results from a
previous online
co-creation
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12. Consequently our focus:
Crowdsourcing and Co-Creation.
Searching for needs
Open
Innovation
Market
launch
Realization
(„R&D“,
Product
delvelopment)
„Ideation“
Concept
Development
More effectivity
Doing the right
things
More effiviciency
Seaching for solutions
CoCreation
Doing the things
right
Source: Prof. Frank Piller, RWTH Aachen
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13. „The best way to
get a good idea is
to get a lot of ideas“
Linus Pauling, Nobel Price winner
for Chemistry (1954) and Peace (1963)
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15. Our approach: turning the research
principle around …
„Head“. Already known.
Les innovative– Mainstream.
Co-creation
Ordinary
Interesting
„Belly“. More evolution.
Interesting for refinements.
LongTail
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16. … unveiling revolutionary ideas
at the tail.
„Head“. Already known.
Les innovative– Mainstream.
Co-creation
„Belly“. More evolution.
Interesting for refinements.
„Tail“. Potential Revolution:
the one percenter
Ordinary
Interesting
Heartbeat
LongTail
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17. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
Our believe and method
Preliminary Results Online-Co Creation
Introduction Live Co-Creation
Live Co-Creation Session
Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
Introduction Idea Filter
Presentation results
Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
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18. Today’s idea starters
are based on
1.
Online
Forum
Discussions
2.
Online
Creative
Sessions
3.
Social
Media
Analysis
De Bono
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20. Critical success factor at the
beginning: goal oriented keywords.
Vacuum + Cleaning,
Wireless, Handheld, Noise,
Design, Storage, Easy, Bag
...
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21. Online idea generation and filtering
process over night
Online
Social Media
Analysis
Semantic
analysis
2000
Idea
drops
Live
Co-Creation
Workshop
Winner
Concept
Online
VCM
IdeaFilter
x
6, ... 2, ... 1
Idea
Boards
(excerpt)
N > 1 Mio.
20
ConceptBoards
ConceptBoards
n=80-100
n=150
22. Social Media Analysis
1.000.000 entries ...
... 2.000 idea „drops“
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25. Text diagnosis with semantic mining
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26. Detailed diagnosis:
Frequency & Semantic
Carpet, woven of keywords linked to your query.
The higher the frequency, the bigger the word.
Offering a quick insight in what’s “hot”
Showing insights in word-relations,
building up a story
ContentCarpet
SemanticMap
Insights in main benefit Themens
across 9 categories
Skyline
Gaining a deeper insight in the Emotions
linked to the query
Emotion Radar
Clusters of the main Themes
InnovationMap
Daily stream of innovative ideas,
to be captured on the idea board
IdeaStream
27. Real innovation potential lies
at the end of the tail.
Evolutional
Revolutionary
18.09.2013 | Hello!nnovation | Consulting Model | 25
28. Also mainstream topics contain idea
potentials. At the edges.
Evolutional
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29. The cluster analysis visualizes
themes, frequencies and …
carpet
pump
shop
carpet
dry
best
cleaner
bag
new
car
pool
wet
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30. … keeps all entries
pump
shop
carpet
dry
best
cleaner
bag
new
car
pool
wet
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32. The IdeaStream. Shows all 1%ter,
new rarities every single day
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33. The ideal creative springboard for
developing disruptive ideas ...
... the most unusual terms
in the context of “vacuum cleaning”
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34. Idea Board
Dishes
Astronauts
Units
New space design variant,
any
functions we could
learn from space shuttle
technology
Floor mats
Friends
Mattress
Strong but gentle
on floor mats
A modern Cleaner
should have Social
Media Functions
Works also well
on dust and
mites
Room Sucker
Dirt Radar
Room
dirt level
diagnose
Different units
composing vacuumcleaner, new
composite design
Dust Spy
I would love to have a
vacuum cleaner which
identifies and
eliminates hidden dirt
Shoulder
Backpack vacuum,
new straps to wear
over shoulder
Sonic
Sonic
waves
helping
cleaning
Instant dirt and
dust cleaning of
Scent
the entire room
Cleaning plus
pleasant
fragrance spray
Ideas, how to
clean dishes
Customized
products
The my style
cleaner
Somebody please
invent
a dog shit vacuum
cleaner !!!
Vacuum body
shining or turning
from red to green
when done
Kids
Custom
Doggies little
helper
Blue
A Disney Style
Vacuum Cleaner
Music Box
Turning noises
into music
Crystal
Crystal clear
case
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35. New Vacuum Cleaner
Live-Co-Creation Agenda
Today
Our believe and method
Preliminary Results Online-Co Creation
Introduction Live Co-Creation
Live Co-Creation Session
Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
Introduction Idea Filter
Presentation results
Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
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36. Build groups > select idea >
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37. Select idea > deep dive selected idea
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38. Live-Co-Creation rules
8-12 persons per table, one „host“ (M). 6-10 tables.
Co-Creation of one single issue, theme route per table.
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39. Live-Co-Creation rules
Table change after 15 min. The host stays and introduces new
participants to already generated ideas.
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40. Please bear in mind: some core
questions help to make ideas crisp
What‘s my benefit,
what’s the benefit for
others?
How does the idea
feel?
Why do I believe in the
idea?
Why could it be
attractive and relevant
also for others?
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41. Please transfer your best ideas into
testable concept boards
Idea Visualization/Sketch:
Title
Idea Description
Key Benefit
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42. Before you start
Time is limited. Write and draw thoughts and ideas
on the tablecloth
Please no hierarchies – cooperation counts!
Don’t debate hurdles but create exciting solutions
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