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Online-Offline
          Fusion Marketing
              Recipes
  Based on the Affinium NetInsightTM Web Analytics Solution 
the rest of the Affinium® Enterprise Marketing Management Suite




                                                                                         Part 1: Online-Offline Fusion Metrics
                    Online                                    Offline




     No doubt, your organization is conducting marketing activities and customer
     communications over multiple channels including online and offline media.
     Yet, it is one thing for you to buy advertising on multiple channels; it is quite
     another to fuse those marketing activities together in an intelligent way so to
     maximize your response and conversion rates.

     To the least, marketers want to measure the aggregated results from online
     and offline marketing across all channels so that they can understand what
     investments work well and which can be
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes
Online Offline Fusion Marketing Recipes

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Online Offline Fusion Marketing Recipes

  • 1. Online-Offline Fusion Marketing Recipes Based on the Affinium NetInsightTM Web Analytics Solution the rest of the Affinium® Enterprise Marketing Management Suite Part 1: Online-Offline Fusion Metrics Online Offline No doubt, your organization is conducting marketing activities and customer communications over multiple channels including online and offline media. Yet, it is one thing for you to buy advertising on multiple channels; it is quite another to fuse those marketing activities together in an intelligent way so to maximize your response and conversion rates. To the least, marketers want to measure the aggregated results from online and offline marketing across all channels so that they can understand what investments work well and which can be