2. 1
Problem.
Brands struggle with post purchase consumer engagement!
q Low Consumer Registration Rates.
q Black hole of consumers Opinions & Feedback.
q Reviews scattered across web.
q No Incentives to consumers for feedback or interactions.
q Most engagement via text, paper manuals and is static.
Brands losing $$$ and valuable insights!
Produk.Me
3. 2
Need and Opportunity.
87M strong Millennial (18 to 37yr old) generation
thinks, engages and spends differently.
q
q
q
q
80% view digital video often on mobile [Heidi Cohen].
75% + carry smartphones and view data often on devices[Heidi Cohen].
63% stay updated on brands through social networks [Ipsos].
44% are willing to promote products or services through social
media in exchange for rewards [Aimia].
Image
source
–
Forbes.com
Post purchase engagement needs a rethink!
Produk.Me
4. 3
Solution: Product Engagement Platform.
A SAAS tool for brands to gather post purchase product
impressions through interactive, fun and rich consumer
onboarding & engagement.
q 1 Click Consumer Registration ( w/ Facebook, Twitter or
LinkedIn API) via intelligent tiny URLs tied to product SKUs**.
q Post purchase rich media product onboarding with consumer
via mobile and tablets delivered via HTML5/web pages.
q Collect, aggregate and distribute product impressions.
q Powerful insights dashboard into the product and consumers
buying them.
**
Patent
Pending
Brands need a winning solution to connect with consumers!
Produk.Me
5. 4
The Interface for consumer engagement .
HTTP://PDK.Me/
dyson1
Consumer
Onboarding
Insights
Gathering
Rewards
Unboxing
On
mobile
browser!
Welcome
&
Product
Videos
Fun,
Interac6ve
With
Pictograms
Gamified
Intelligent
lifelong
6ny
URL’s
6ed
to
the
box,
product,
receipt
email,
QRcode
or
NFC
Tags
that
consumer
unlocks
for
setup/engagement/rewards.
‘Unbox’ post purchase consumer insights!
Produk.Me
6. 5
Mobile & Tablet based
engagement experience!
Tiny
URLs
printed
on
the
box
Or
sent
via
email
Pictograms
Fun,
Visual
&
Gamified
Mobile
Tablets
40+ Pictograms can be customized to gather product impressions.
Produk.Me
7. 6
Engagement Life-Cycle.
Consumer
Registra>on
Analy>cs,
Insights,
&
Ideas
Product
Onboarding
Impressions
&
Feedback
Aggregator
Managing the critical 90 days of post purchase engagement!
Produk.Me
8. 7
Consumers / Users Segments.
ü *Super Users, aka Brand Loyalists.
o Satisfied, repeat consumers.
o Not engaged, don’t care, impulse purchase.
ü *Haters (trolls).
*These segments have most influence on the Brand,
need to understand why they love it (or hate it).
Reward your best and worst consumers!
Produk.Me
9. 8
Manage & develop your Insights Community.
Develop a community of your brand loyalists and
haters:
ü Participate with them.
ü Reward them.
ü Develop with them.
Get answers on • How do your consumers use your product?
• What do your consumers think about your product?
Get ideas and insights on how to make your product better!
Produk.Me
10. 9
Produk.Me Ecosystem Vision.
MEDIA
PROPERTIES
-‐
Dashboard,
Brand
site,
Social
media
sites,
Customer
care
APIs
for
sharing
impressions
&
consumer
registra>ons
Produk.Me
Engagement
PlaVorm
Collec>ng
impressions
PRODUK.ME
MOBILE
INTERFACE
Product
videos
Consumer
Photo
stories
Consumer
Video
stories
Product
data
Interac6ons
Social
media
conversa6ons
Pictogram
reviews
SHARE, MEASURE AND LEARN FROM CONSUMER NEEDS AND READS!
Produk.Me
11. Engage
• Fric6onless
consumer
registra6on.
• Fun,
interac6ve
and
rich
media
engagement.
• Engagement
rewards.
Measure
Our unique offering.
• Visual
insights
(photo
and
video
stories).
• Understand
consumer
needs
and
reads
at
SKU
level.
• Distribute
insights
to
mul6ple
media
proper6es.
Opportunity
10
•
•
•
•
Reduced
care
costs
of
upto
$15
per
customer.
Upto
$1.00
savings
in
print
and
shipping
per
box.
Lean
product
development.
New
product
sales.
All engagement tied to SKU level!
Produk.Me
13. 12
Rich Analytics Dashboard for Brands.
s
aly6c
n
ny’s
a
pa
r
com es.
u
ith
yo rtuni6
w
a6on n
oppo
gr
h
inte ne6za6o
ric
bles
ew
mo
na
API
e m
and
n
’s
k.Me plaVor
u
Prod
Produk.Me
14. 13
Business Model .
Strategy
$$$
Fee
per
product
onboarding/
insights
per
customer
Performance/Licensing/
subscrip>on
Model
Product
MSRP
Produk.me
revenue
per
product
onboarding.
Produk.me
Revenue
Forecast
Series2
$0
-‐
$100
$0.50
$101
-‐
$200
$1
$201
-‐
$300
$2
$460K
$301
-‐
$400
$3
Year
1
Year
2
>
$400
Cap
at
$4
(-‐)
(-‐)
$85M
$18K
$4M
What our beta customers are paying us!
Produk.Me
Year
3
(+)
Year
4
(+)
15. 14
Pilot – Validate Value Proposition.
No
integra6ons
are
required
and
takes
mins
to
launch!
Month
1
Select
Product(s)
for
trial
Curate
–
v
ideos,
apps
and/or
insight
Q&A.
Launch
Product
e-‐
Book(s)
Month
2,3
Promote
e-‐Book
to
new
and
exis>ng
consumers
Collect
registra>ons
Provide
targeted
engagement
campaigns
Month
4,5,6
Measure
consumer
engagement
Promote
engagement
Transi>on
to
broader
deployment
Goal:
Validate
ROI
=
Support
Savings
+
Brand
Loyalty+
Insights!
Produk.Me
16. 15
Summary.
Easy
1-‐click
product
registra6on
Lean
product
development
Savings
&
upsell
opportuni6es
Produk.Me
Unraveling
your
consumer’s
needs and
reads!
Rich
mul6-‐media
Engagement
Collect,
aggregate
&
leverage
insights
17. 16
Thank you!
AJAY BAM
• ajay@produk.me
• +1-781-710-1534
COMPANY NAME
Produk Inc.
For more information
please visit our web site:
www.produk.me
ADDRESS
San Francisco, CA
PHONE
+1-(781) 710-1534
EMAIL
ajay@produk.me
Team has 12+ years of experience in mobile commerce and consumer insights.
Produk.Me
