This is a ebook on how you should run your home business by people who have been doing it for over 20 yrs.

1. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so little in return Nov 23, 2012

2. Preface / Introduction
This is another start of some important business tips to help you and your business grow both in
traffic and sales.
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3. Table of Contents
1. Top 5 Mistakes made by Online Marketers. Don't make these mistakes and sabotage your
promotional efforts
2. So you think Social Networking Sites are a Waste of Time? Rethink this or lose out.
3. What a Woodpecker Can Teach You About Online Marketing Survival
4. After 17 successful years online, I know the secret of Internet success. I'm spilling the beans right
here.

4. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
Top 5 Mistakes made by Online Marketers. Don't make these
mistakes and sabotage your promotional efforts
Today I am tackling one of the BIGGEST problems faced by new online marketers. The problem is
this, the inability to market effectively. This causes so many marketers incredible frustration! The
result, they throw up their hands in despair and quit long before they see any results.
This is what I hear from people day after day in my role as an online Home Business Consultant. "I
am posting, and promoting but not getting any leads or sales! Help me!" If this is you, keep reading,
I am going to tell you what you need to know about marketing.
It is true that you can be promoting every day but if you are making one or all of the 5 common
mistakes I've outlined here, you won't get the results you want. Take note, this is important stuff if
you are really serious about making money online.
1. The first mistake made by new online marketers is this:
Not knowing WHAT to market.
I talk to people daily, nice people who want to sell something online and earn some extra money.
They sign up or this and for that, they get Affiliate Memberships all over the web hoping to get
better results by being involved in everything they can get their hands on. There intentions are good,
they are motivated but they stumble right off the bat by not knowing what to market.
Here's a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL.
Digital products are those that can be bought and sold instantly online. You get your commission
sooner, the buyer gets their product instantly! It's no-fuss no-muss and the best way to start your web
marketing experience and see some results. -In most cases there is no cost to be a product Reseller
or Affiliate - hurray! -Pick Reseller products from a reputable long-standing company that
specializes in helping vendors connect with affiliates to sell products online -Pick products or
affiliate programs that provide advertising copy, banners, and sales aids along with referral links so
you can easily promote the products -Pick products that catch YOUR EYE! Newest releases,
products with catchy names, trendy topics, those with positive buyer feedback, and return guarantees
are best! -Look for Joint Venture releases so you can be one of the first to promote the products
when first released for sale Finally, FOCUS! Keep your eye on the prize - profits - don't spread
yourself too thin. Narrow your efforts to a few products and put 100% effort into your campaign.
2. The second most common mistake made by new online marketers is this:
Not knowing HOW to market.
I am always surprised at the answer people give me when I ask how they are marketing online. They
look at me perhaps thinking what a ridiculous question that is! They tell me they are sending out
their website address. When I look at their website I see a site that is oh so boring! It reads like a
brochure with company history, and a few pages of fluffy copy. Yes, of course it is important to
promote your website address BUT if you wish to capture leads you must do this - get the prospects
contact information!
Getting the contact information from a prospect is often very difficult to do with a standard corporate
site. The answer to this problem is to create what are called LANDING pages, or Squeeze pages.
These are single page sites that have one purpose and one purpose only - get you a LEAD - and
better yet lead to a sale! Some companies provide Landing Pages for you when you become a
Reseller for their products. Landing pages help you build your marketing list. Every person may not
be a buyer today, but on your mailing list they may enjoy future products you offer. Offering an
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 4 of 12

5. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
option to join your mailing directly on your Landing Page gives people 100% control over opting in
to your mailing list or not. You build your list while ensuring that people have voluntarily joined
your mailing list.
Here's a quick guide to creating responsive landing pages:
-They should be FAST Loading! Skip any animation, video or annoying distraction that just makes
people click OFF! -Use images that are colorful, directive, and related to the theme of your product
-Your copy MUST be short, punchy, laden with benefits - speak directly to the reader -Your copy
should tell readers what they get if they ACT now! Limit the offer, even better! -Capture the contact
information of the reader so you can deliver what they asked for -The more goodies, freebies, offers,
and cool stuff you can give people the BETTER the response! -Always include an option for people
to join your mailing list and give them GREAT reasons to want to do so!
Unlike a website, a landing page should be EXCITING, BENEFIT-LADEN and accomplish this:
Look reader! You get this! Do this to get it! Do it NOW and also get this BONUS!
3. Here is the third most common mistake I see new marketers making:
Not KNOWING WHERE to Market
Marketing is NOT simple but if you know what you are doing it can be. The key is to find the sites,
the niches where you can target your market. Market to the right people instead of the masses with
solid products and you will get instantly better results.
Here's a quick guide to knowing WHERE to market:
-Do a Google search to find sites related to what you are promoting, then target those sites for your
marketing campaigns -Use every available niche market you can find and post there, this includes
Forums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarking
sites. -Do not discount FREE and low cost advertising options like Safelists, and Traffic Exchanges.
These are excellent ways to target a specific market -You do NOT have to spend ridiculous amounts
of money on advertising. Find the sites where your target market exists, then place low cost ads
including safelist posts, banners, and classified ads. Don't even think about buying pay-per-click ads
at sites like Google unless you have deep pockets and know what you are doing. -Learn what
backlinks are and why they are SO VERY important to generating traffic and achieving better
search engine indexing for your site, products or business. -If any of the terms above are foreign to
you, you have some homework to do, I have included some resources below.
4. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers?
Not knowing how to TRACK your promotional campaigns
If you are going to spend time and money to promote a product or service you MUST, you
absolutely MUST know where you are getting your results. Ad Tracking is a 100% requirement! If
you are not tracking your ads, and the clicks you get and from where, you are promoting blindly.
What happens when you don't watch what you are doing? You can fall in a hole! Online this can be
a hole where you fall in and throw your money into wasted ad campaigns. I've seen more people
allow paid advertising to eat up their entire budget than I want to think about. Smart marketers that
get results know exactly the ad campaigns that get results, and the sources they came from.
Get an Ad Tracker Tool. Some advertising sites provide you with data on number of clicks to your
ads, or impressions. This is important, just be sure you understand what those terms mean. A click
is usually far more powerful for you then a "view". You want ACTIVE respondents, real people
actually clicking on your ad to see it. This is much different than an "exposure" or a "view" with the
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 5 of 12

6. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
latter being considered passive and very weak marketing, often provided free. For best results you
will ALWAYS get better results from paid advertising than from free advertising but don't discount
free promotion, it is a good way to earn advertising credits if you have a small advertising budget. If
you buy advertising be SURE you get some kind of way to validate the promotion, the click rate,
and actual IP addresses of unique respondents to ensure the hits are legitimate and not computer
generated. Make sure your respondents will be geographically specific too, from countries that you
wish to target. For example, Canada or the USA. If you have your own domain you are fortunate, as
you can benefit from an Ad Tracking tool that tracks all your promotional activities and traced to
your website domain address.
5. The fifth common mistake I see online marketers making is very straight-forward.
Not being realistic or giving it enough consistent time and effort to see results.
I know we live in an instant gratification world but if you are new to online marketing you will need
to be more realistic. Promotion takes a lot of CONSISTENT effort using a number of strategies at a
number or web sites. By tracking your ads you can see instantly where your efforts are being
productive. Be prepared to try various copy, be cognizant that some products will sell better than
others, some advertising resources will deliver better than others. Vary your offers, change up your
products as needed, update landing pages, post to a number of sites and track the results. Take some
time to learn about some of the terms used in this article. Be honest with yourself about what you are
doing. Are you serious about earning money online or are you doing this as a hobby? Your level of
hunger and ambition to succeed will be your motivator. The good news is that once you have built
your mailing list, and found niche sites and advertising resources that work, your job to promote gets
easier but NEVER goes away.
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 6 of 12

7. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
So you think Social Networking Sites are a Waste of Time?
Rethink this or lose out.
So you think Social Networking Sites are a Waste of Time? Think again, Google's new Indexing
System says different, site owners take note.
If you have been one of the nay-sayers about Social Networking sites like FaceBook, MySpace,
Twitter, Friendster, and YouTube you may want to rethink this belief. If you have been saying, "I
just don't get it." It's time to "get it" especially if you want to exploit this for the good of your online
business.
First, you need to know that Google is now indexing Social Networking content including video,
images and blogs right alongside with webpages. What this means for you is this. If you don't use
these sites to promote your business you are missing out on a lot of free promotion for your business
and opportunity to get better indexed at search engines. The more content you have online about
your business, products and services, the better indexed your site will be. This means your customers
and prospects will be more easily able to find what you have to offer at your site. The more links
TO your site (called backlinks), the more popular your site is viewed by search engines, especially if
those links come from what are deemed as high-profile (authority ) sites.
Here is what you need to know to capitalize on all this free promotion for your business (essentially
this is Search Engine Optimization Strategy whether you know it or not).
Getting good returns from Social Search Results means:
1. If you don't have a Google account get one. Make sure you have all of your important links on
your Google Profile. 2. Do make as many connections as possible on the most popular social
networking sites especially the ones that attract your market. 3. Encourage customers to follow you
via social networks. Include your Twitter address, FaceBook address etc on your site and your
marketing materials. 4. Participate in social media so people will engage with you. This starts with
getting a free account for your business on the popular social sites. 5. Encourage sharing of content
(there are plenty available social media buttons) Example: Flicker, Digg, etc, 6. Always include
social network information on business cards, signs and so forth. Get the word out in as many places
as you can. 7. Be sure to include as much social network information as you can in your online
promotions 8. Everywhere you network include a link BACK to your website - this is CRITICAL.
Remember when doing searches, social results will always be clearly marked as such on Google's
SERPs (Search Engine Results Page). The returns will be accompanied by a heading "Results from
your social circle". For traditional Search Engine Optimization (SEO), it is just one more thing to
compete with as far as website property. That's why social networking is a much more of an
important part of search than ever. Get on board now, Google will be announcing more changes to
their new indexing system, so make the most of this information now.
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 7 of 12

8. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
What a Woodpecker Can Teach You About Online Marketing
Survival
By Sandi Hunter
Got any woodpeckers in your neighbourhood?
The next time you see a woodpecker watch him for a while. Think about how the woodpecker
spends EVERY DAY of his life. The woodpecker must peck, peck, peck away all day and every day
looking for food. It’s a matter of survival. The woodpecker doesn’t peck frantically for a few hours
then take the afternoon off to snooze on a comfy branch. The woodpecker doesn’t peck frantically
for one week straight to fill his tummy, then take a 2 day break snuggled up in his nest. Instead, he
pecks away continually, rain or shine. If he doesn’t find food in one place he is off to the next tree to
find a tasty morsel. He doesn’t give up when the first 3 trees have no bugs, throw his wings up in the
air and say I quit! The woodpecker knows what you need to know: survival requires continuous
pecking. In your case, your success is 100% dependent on your continuos pecking strategies for the
survival of your business.
In my line of work I talk to marketers, entrepreneurs, and home business operators everyday. Just
like in all walks of life you have all kinds of personalities from a variety of background and skills.
The backgrounds are diverse but they all bring one thing in common to the table. Essentially a
dogma of what they can (or are willing to) do TODAY to build their business.
I am always amazed at how people approach building their home business or business opportunity.
Some will bite in like a dog on a bone and go hard for a month, then let go and I never hear from
them again. Others study, analyze, learn, listen, think and digest but never get to the part of actually
DOING anything. Some will find fault or make the most clever excuses for why they can’t work
their business.
Then there are my favorites, I call these people, the woodpeckers.
These are the people that give 100% effort to building their business EVERY day. Like the
woodpecker they peck away at the daily required tasks of building their business to call prospects,
promptly reply to email, promote their business, take care of customers, generate leads, build their
mailing list, generate traffic, network with others, solve problems as they happen, plan and prepare.
If one strategy is not producing results they peck away trying to find a more productive outcome, or
they peck at another approach, a new angle, a new offer, a new promotion, or new goals. They are
not content to give up. They don’t try and accomplish everything in one day, they work daily,
steadily, consistently pecking away to get to their goals. Like the woodpecker they know not to
overextend themselves and bite off more of the worm than they can chew. Instead they peck away
daily at the necessary tasks being sure to maintain a balance with other important aspects of their
life.
The Woodpecker’s attitude is a realistic one, he has to search out food every day to survive and feed
himself and his young. No one is going to show up at his nest everyday and hand over the bugs. The
wise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane task
but knows it is a requirement of building a successful business. He knows that he or she must do the
work to earn the success. For our feathered friend the woodpecker, some days the worms may be
juicier than others, sometimes the tasty worms are hard to come by and only the bitter bugs are
available. Some months there will be more and larger bugs than other months, but the woodpecker
(YOU) will have to just keep on pecking away.
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 8 of 12

9. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
After 17 successful years online, I know the secret of
Internet success. I'm spilling the beans right here.
By Dr. Jeffrey Lant
Author's program note. Because today, August 1, 2011, is such a happy day, I wanted something
suitably grand and festive to accompany this article; the kind of music that makes you want to jump
up, throw up the sash on your window and, at the top of your voice, shout "Huzzah!", because you
want the rest of the too weary and downtrodden world to be as excited as you are. I've found that
music.
It's a royal German military march called "Hohenfriedberger marsch", and you'll find it in any search
engine. Go get it now and let one of the most soaring of marches lift your spirits and put you in the
right frame of mind to develop your own online empire into a place where such grandeur is an
everyday event... and where you do so well your generosity of heart, mind and spirit match mine on
this anniversary day.
Over the last 17 years online, I have talked to literally thousands of people who have begged,
wheedled and pleaded with me to reveal the "secret" of Internet success. It is now my pleasure to tell
you, tell all, withholding nothing.
1) Never say "How do I make money online?". Say instead, "How can I help my customers achieve
what they want?"
People who succeed online make a fetish of helping people. They know that if you give enough
people what they want... you will surely and most assuredly get what you want.
This sounds easy enough, doesn't it? A piece of cake. However, you must never underestimate the
powerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find it
difficult to focus on others, rather than themselves. Yet it is and will always be these others who
control your ability to get rich online.
I tell my marketing students "Your money is in their pockets," the "their" being your customers. The
only way to get it out is by completely changing your focus from yourself to.... them.
Cautionary note: Like everyone reading this article, you will pledge your online operations to
complete customer centeredness... and for a day or two you will be an empathetic paragon. Then
imperceptibly you will slide back into the inveterate selfishness that condemns so many Internet
entrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is only
the customer-centered who succeed. Post this message so that you never forget, for to the extent you
do is the extent to which you'll undercut and block your own success.
2) Make it easy for your customers to connect with you.
We live in an age of true communication marvels with a myriad of ways to connect, connect fast,
connect now. The problem is, we don't use them properly, rather infuriating customers by misusing
these tools, or, worse, not using them at all... so that the age of instant contact becomes instead the
age of thwarted contact. Are you one of the culprits?
First, review each and every means you have for people connecting with you, including email,
telephone, fax, etc., etc.
Then review them as if you were the customer. Look at how you use them. When you use them.
Even whether you use them.
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 9 of 12

10. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
Are you a customer enabler... or are you a customer frustrater and avoider? You'll SAY that you are
doing everything humanly possible to expedite and improve customer contact and communication.
But in all likelihood you're not. The only way you're going to know is by acting like a customer,
ascertaining just how easy (or difficult) you've made things. You're likely to be amazed at the maze
and obstacles you've erected to frustrate customer relations. As soon as you know, re-arrange things
so that you don't just THINK you are customer-centered, but actually are.
3) Make an offer... then make a better offer.
To make money, give things away. To make more money, give more things away.
The richest people online are those who give the most away. They spend their days not just creating
and discovering useful new products and services. That's necessary and essential for success... but it
isn't the key variable. That key variable is the extras, the special offer you're going to give customers
for acting NOW! In other words, the all-important offer.
Now hear this: OFFERS are what get people to buy now... thus, the better the offer, the faster the
sale. It's as simple as that. So, let's see what you're doing now and whether the offers you're making
will take you to the financial destiny you desire.
First, are you making any offers at all? You'd be surprised at how many entrepreneurs have a "take it
or leave it" attitude about what they're selling... punctuated with this killer proposition: "what I'm
selling is so good, it sells itself." This is one of the most foolish of propositions. Nothing, absolutely
nothing, sells itself. But if you don't have a special enticing, motivating offer with what you're
selling then you've cooked your own goose. Immediate re-thinking is necessary.
If you're making some kind of offer, good for you. At least, you've got you r foot on the right road.
Now let's see whether you've got what it takes to move ahead. Review your offer in the light of what
your competitors are doing, easy enough on the Web. If what you're offering to induce immediate
sale is only as good as (or less than) what your competitors are offering... then you've got a serious
problem... and you need some serious action at once.
The offer you make, the offer that delivers the sales and the cash, must be demonstrably better than
anything offered by anyone... and the customer must be able to see this at a glance....
4) Create a customer-centered blog and use it daily.
Over the last 17 years online there has been one astonishing development after another. One of the
most important is the creation and development of blogging; it's a device that every successful
Internet entrepreneur understands and uses daily, the better to achieve more substantial success.
You will succeed online only to the extent you understand blogging and blog daily. Let's start by
helping you understand why it's so important. A blog gives you the opportunity to send out
advertisements daily, without risking your list as people do who email ads and nothing but ads. Your
blog is anchored by useful articles and information. These client-centered articles and information
protect the integrity of your list. So long as your ads are accompanied by this useful content, you can
email your list regularly. Sending ads alone cannot achieve the desired objective; instead you'll list
will dwindle into insignificance.
Enjoy the game.
Successful online entrepreneurs know they've participating in the greatest game of our time, a game
that delivers customers and customer sales 24 hours a day and can turn even the smallest home
business into an unstoppable cash cow. And isn't that just what you want?
Don't wait another minute to get started. Put a smile on your face and set about the task before you,
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 10 of 12

11. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
making liberal reference to these recommendations. It's the way to ensue 17 years of success online,
as I've had, with many more successful years after that.
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 11 of 12

12. A tribute to George Kosch, Sandi Hunter and Jeffrey Lant all self-made Millionaire and who gives so much and asks so
little in return Nov 23, 2012
Resource
Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in
hosting, online tools, training, ad tracking, and marketing resources for small and home business.
Established modestly in 1994 off a kitchen table, today Worldprofit is known as the Home Business
Experts and the number one resource for all things related to home business.
Republished with author's permission by Howard Martell http://HomeProfitCoach.com.
http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 12 of 12