Social Media Marketing Guide for Small Business
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Business with 51 to 100 Twitter followers generate 106% more those with 25 or fewer followers.
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Social Media Marketing Guide for Small Business
- 2. of small business marketers spend an hour or more on social media marketing per day. 26%
- 3. of small business marketers spend at least 10 minutes on social media marketing per day. 58%
- 4. of small business marketers plan to increase their use social media this year. 80%
- 5. It's clear that most marketers are now embracing social media. But why? We know what you're thinking: "Great. Social media is a popular marketing tool, but can it actually produce measurable results?" 53% 56% 62% 84% use social media to reach customers across multiple touch points use social media to reach customers where they spend time say that customers expect them to be on social media use social media as on engagement tool for 2-way conversation
- 6. Traffic on Facebook Business gain 185% lift in web traffic after achieving 1,000 Facebook likes.
- 7. Traffic on Twitter Business with 51 to 100 Twitter followers generate 106% more those with 25 or fewer followers.
- 8. Purchase Intent of online users count on social media when making a purchase decision. 46%
- 9. Purchase Intent 50% of shoppers have made a purchase based on a recommendation made through social media.
- 10. Purchase Intent 71% of social media users are more likely to purchase form a business they are connected with.
- 12. So, how do you make the most of your social media marketing efforts? ADD VALUE Share content that your audience will find helpful, informative, or entertaining. How to Articles Interviews Webinars & Podcasts Reviews & Rating Video Tutorials Market Reports
- 13. SHARE AT THE RIGHT TIMES Different social networks have different peak times for posting. Tack advantage! 1pm to 4pm 9am to 11am 2pm to 4pm 8pm to 1am
- 14. 1pm to 3pm 7am to 9am 5pm to 6pm SHARE AT THE RIGHT TIMES
- 15. ASK QUESTIONS Want to spark conversations and get your audience buzzing? Ask, don't tell! Asking questions on Facebook can increase interaction by 10% ~ 20% Do ask open ended questions. Do ask questions about your industry or niche. Don't ask "yes or no" questions. Don't make every question about your business or brand.
- 16. 1/2 Nearly 1/2 of online customers expect businesses to provide customer support on Facebook, but only 23% actually do. USE SOCIAL FOR CUSTOMER SUPPORT Customer support via social is one area where there's plenty of room for improvement. 42% Only 42% of businesses use social media to solicit customer feedback. 56% 56% of customer tweets to businesses are ignored. 10% More than 10% of businesses do not take any action to respond to negative social media posts.
- 17. 32% 22% 14% 13% 7% 3% 11% LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None JUST DON'T SPREAD YOURSELF TOO THIN It's better to manage a few social media accounts really well than to manage a dozen poorly. Not sure where to focus your efforts? A recent Wall Street Journal study offers some insight: Which Social Networks Do Small Business Use Regularly?
- 18. LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None 41% 14% 3% 16% 4% 2% 20% Which Social Networks Have the Potential to Help Small Businesses?
- 19. Email : admin@mensagam.com Phone :+91-(044)42811104 Mobile :+91-(0)9566738366 www.mensagam.com www.youtube.com/user/mensagamwww.facebook.com/mensagam www.twitter.com/mensagam