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Research 3.0no more surveys,[object Object]
Research 3.0,[object Object],Two way traffic,[object Object],One way traffic,[object Object],Panels,[object Object],Forum,[object Object],Co-Creatie,[object Object],Face-to-Face,[object Object],Telephone,[object Object],Pen & Paper,[object Object],SocialConversations,[object Object],Continuos traffic,[object Object],1920-2000,[object Object],2000-2010,[object Object],2010 - ….,[object Object]
No more surveys,[object Object],X,[object Object]
Just monitoring socialconversations,[object Object]
Activation around running through social media,[object Object]
Runkeeper providesvaluable details likelocation,[object Object]
Look at myfriends’ running activities,[object Object]
What is the ROI on Social Media?,[object Object],INTERPRETATION,[object Object],VALIDITY,[object Object],OBJECTIVES,[object Object]
Bundle resources toestablish ROI on social media,[object Object],Social Media,[object Object],[object Object]
Sharing
Sentiment

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Research 3.0

Hinweis der Redaktion

  1. Research 1.0EenrichtingsverkeerGeen plaatjesSlimme analyse technieken (prijsgevoeligheid / conjunct meten / statische toetsen)=> VRAGEN STELLEN EN ANALYSERENResearch 2.0Meer interactieVisuals, etc.Gemak=> VEEL VRAGEN STELLEN, VOORZICHTIG INTERACTIEResearch 3.0Online luisterenGeen vragen meer stellenTellen en interpreteren=> GEEN VRAGEN MEER STELLEN, ALLEEN MONITOREN
  2. Geenvragenmeerstellen, monitoren van de gesprekken die plaatsvindenOnline conversaties in kaartbrengenSocial media monitorsSocial media tools=> TELLEN -> HIER VOLGT EEN KLEINE OEFENING
  3. Geenvragenmeerstellen, monitoren van de gesprekken die plaatsvindenOnline conversaties in kaartbrengenSocial media monitorsSocial media tools=> TELLEN -> HIER VOLGT EEN KLEINE OEFENING
  4. Geenvragenmeerstellen, monitoren van de gesprekken die plaatsvindenOnline conversaties in kaartbrengenSocial media monitorsSocial media tools=> TELLEN -> HIER VOLGT EEN KLEINE OEFENING
  5. Geenvragenmeerstellen, monitoren van de gesprekken die plaatsvindenOnline conversaties in kaartbrengenSocial media monitorsSocial media tools=> TELLEN -> HIER VOLGT EEN KLEINE OEFENING
  6. Geenvragenmeerstellen, monitoren van de gesprekken die plaatsvindenOnline conversaties in kaartbrengenSocial media monitorsSocial media tools=> TELLEN -> HIER VOLGT EEN KLEINE OEFENING
  7. Geenvragenmeerstellen, monitoren van de gesprekken die plaatsvindenOnline conversaties in kaartbrengenSocial media monitorsSocial media tools=> TELLEN -> HIER VOLGT EEN KLEINE OEFENING
  8. OnderzoekzondervragenHET KANmaar vraagtechteendeepdive in de resultatenVRAGEN STELLEN BLIJFT WAARDEVOL -> ALLEEN NIET VIA SOCIAL MEDIA