2. About AppEvent
• 2009: AppEvent launches its own App
Discovery application
• AppEvent offers a free iOS App every
day, screens what’s on offer in the App
Shop and shares relevant information
with users
• AppEvent is expressly intended as a
platform to popularise Apps
• The brand has enjoyed considerable
growth in both the number of users
and actual downloads
zondag 29 september 13
3. About AppEvent
• 2009: AppEvent launches its own App
Discovery application
• AppEvent offers a free iOS App every
day, screens what’s on offer in the App
Shop and shares relevant information
with users
• AppEvent is expressly intended as a
platform to popularise Apps
• The brand has enjoyed considerable
growth in both the number of users
and actual downloads
zondag 29 september 13
5. There’s an App for that
• Apps make iDevices really smart &
personal
zondag 29 september 13
6. There’s an App for that
• Apps make iDevices really smart &
personal
• The iOS App Store now has 900,000
applications. In just 5 years…
zondag 29 september 13
7. There’s an App for that
• Apps make iDevices really smart &
personal
• The iOS App Store now has 900,000
applications. In just 5 years…
• 80% of mobile use already takes
place via Apps
zondag 29 september 13
8. There’s an App for that
• Apps make iDevices really smart &
personal
• The iOS App Store now has 900,000
applications. In just 5 years…
• 80% of mobile use already takes
place via Apps
• The growth of this new industry has
been accompanied by a greater
need to guide the public in the world
of mobile application
zondag 29 september 13
9. AppEvent your access
point to the
lower countries!
AppEvent in Users
AppEvent App: 75.000 active users
AppEvent Newsletter: 9.500
Twitter: 7500 followers
Facebook: 3500 friend
100.000 users in total!
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10. AppEvent the platform for launching apps
AppEvent gives developers and advertisers :
1. A Boost: an immediate increase in the
number of downloads in the App Store during
a campaign
2. Precision: opportunities for targeting
3. ROI: AppEvent is performance based
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AppEvent itself also wants to grow:
1. 100.000 registered users as at 1/1/2014
2. New management
11. 0900 app booster campaign
App at number 6 of top free
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12. 0900 app booster campaign
App at number 6 of top free
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13. App in top 6 overall ranking NL App Store
zondag 29 september 13
14. Voicemod app booster campaign
App at number 4 of top free
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15. Voicemod app booster campaign
App at number 4 of top free
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16. App in top 4 overall ranking NL App Store
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19. Rate card app
•Premium Position
• Free App of the day
• Push message
• Facebook + Twitter + Newsletter
• CPD rate: € 1.00
• Recommended by AppEvent*
- CPC rate: 0.50 euro
* only in combination promotions
zondag 29 september 13
20. Rate card app
•Premium Position
• Free App of the day
• Push message
• Facebook + Twitter + Newsletter
• CPD rate: € 1.00
• Recommended by AppEvent*
- CPC rate: 0.50 euro
* only in combination promotions
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21. Social option
• Facebook 3800 likes
- post + link
• Twitter 7400 followers
- post plus link
• € 750,00
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22. Social option
• Facebook 3800 likes
- post + link
• Twitter 7400 followers
- post plus link
• € 750,00
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26. Our advantages in a nutshell
• Our advantages in a nutshell
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27. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
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28. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
• Great conversion rates
zondag 29 september 13
29. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
• Great conversion rates
• 100,000 users and the group continues to grow
zondag 29 september 13
30. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
• Great conversion rates
• 100,000 users and the group continues to grow
• Immediate download success in the App Store on the campaign day
zondag 29 september 13
31. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
• Great conversion rates
• 100,000 users and the group continues to grow
• Immediate download success in the App Store on the campaign day
• Organic growth in the number of downloads in successive days
zondag 29 september 13
32. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
• Great conversion rates
• 100,000 users and the group continues to grow
• Immediate download success in the App Store on the campaign day
• Organic growth in the number of downloads in successive days
• Performance based / Cost per app download. You only pay for the actual results
zondag 29 september 13
33. Our advantages in a nutshell
• Our advantages in a nutshell
• Visibility in an extensive and enthusiastic group of IDevice owners
• Great conversion rates
• 100,000 users and the group continues to grow
• Immediate download success in the App Store on the campaign day
• Organic growth in the number of downloads in successive days
• Performance based / Cost per app download. You only pay for the actual results
• In short, ROI driven with advertising opportunities that meet your targets and budget
zondag 29 september 13
