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Memi Beltrame

     Made by Many
             Collaborative Design

            Webtuesday, February 8th 2011
                Zurich, Switzerland




Memi Beltrame: Made by Many - On Collaborative Design
About
• Webdeveloper since 1997
• Degree in cinematography
• Interaction designer
• Liiper since 2008
• I like brains




     Memi Beltrame: Made by Many - On Collaborative Design
Mission
      Show the dynamics of
       collaborative design




Memi Beltrame: Made by Many - On Collaborative Design
To find out
we need to do two things:
    ● Know the process

    ● Understand the expectations




    Memi Beltrame: Made by Many - On Collaborative Design
The process:
Collaborative Design



Memi Beltrame: Made by Many - On Collaborative Design
From Collaboration
     To Collaborative Design




Memi Beltrame: Made by Many - On Collaborative Design
Collaboration = successful sharing
of a working environment in a joint effort to
accomplish a task




   Memi Beltrame: Made by Many - On Collaborative Design
Collaborative design is collaboration
with the task of creating an artefact




   Memi Beltrame: Made by Many - On Collaborative Design
Everything is
Collaborative Design*

* Collaborative Design It takes place whenever an artefact is
 planned and/or implemented by two or more participants.


  Memi Beltrame: Made by Many - On Collaborative Design
Classic Collaborative Design Areas

                Architecture
                 Software
                  Movies



  Memi Beltrame: Made by Many - On Collaborative Design
CERN
Biggest single piece of equipment




                                          © COPYRIGHT CERN


    Memi Beltrame: Made by Many - On Collaborative Design
CERN
Worldwide 10'000 researchers




                                        © COPYRIGHT CERN


    Memi Beltrame: Made by Many - On Collaborative Design
CERN

How can we collaborate better?




    Memi Beltrame: Made by Many - On Collaborative Design
CERN

How can we collaborate better?

Invented through
collaborative design:




    Memi Beltrame: Made by Many - On Collaborative Design
CERN

How can we collaborate better?

Invented through
collaborative design:


http://
    Memi Beltrame: Made by Many - On Collaborative Design
The WWW is (probably) the biggest
 single instance of Collaborative
             Design.




  Memi Beltrame: Made by Many - On Collaborative Design
Collaborative Design
     is a reality.
  The inevitable process emerging
   when a team builds something.



 Memi Beltrame: Made by Many - On Collaborative Design
It just happens

Unlike UCD or TDD it is nothing you choose


UCD: User centered design
TDD: Test driven development




     Memi Beltrame: Made by Many - On Collaborative Design
It involves is a network of participants




    Memi Beltrame: Made by Many - On Collaborative Design
The goal is a common product
  with a high overall utility




Memi Beltrame: Made by Many - On Collaborative Design
Every participant can propose
 solutions for design issues




Memi Beltrame: Made by Many - On Collaborative Design
Participants are inter-dependent.




  Memi Beltrame: Made by Many - On Collaborative Design
Participants are inter-dependent.
    Inter-dependency means
       „I need something“




  Memi Beltrame: Made by Many - On Collaborative Design
Every participant has a self-interest
                                       Customer:
                                       Affordable yet magic

Developer:
solid, stable and performing



                                          Designer:
                                          beautiful and usable




          Memi Beltrame: Made by Many - On Collaborative Design
Fulflling self-interest means
Reaching a local optimum of utility




    Memi Beltrame: Made by Many - On Collaborative Design
Are participants willing to
compromise their self interest for
 the sake of a global optimum?
                      optimum




   Memi Beltrame: Made by Many - On Collaborative Design
Fulflling self-interest leads to low utility




    A      B      C      D          global Utility


        Memi Beltrame: Made by Many - On Collaborative Design
Compromises favor high utility




A      B      C      D          global Utility


    Memi Beltrame: Made by Many - On Collaborative Design
The system can become very complex

                        Interface Designer   Webserver
                                                         Management
Developer

                                                             Proxy-Team
            UX expert

                                                             Mobile Services

DB Specialist                                     DB Admin

                          Project Lead




         Memi Beltrame: Made by Many - On Collaborative Design
It's hard to keep track of the
interactions and design decisions
                    Interface Designer   Webserver
                                                     Management
Developer

                                                         Proxy
        UX expert

                                                         Mobile Services

DB Specialist                                 DB Admin

                      Project Lead




         Memi Beltrame: Made by Many - On Collaborative Design
Subsytems can emerge

                    Interface Designer   Webserver
                                                     Management
Developer

                                                         Proxy
        UX expert

                                                         Mobile Services

DB Specialist                                 DB Admin

                      Project Lead




         Memi Beltrame: Made by Many - On Collaborative Design
Subsytems also have a
local optimum utility.
                    Interface Designer   Webserver
                                                     Management
Developer

                                                         Proxy
        UX expert

                                                         Mobile Services

DB Specialist                                 DB Admin

                      Project Lead




         Memi Beltrame: Made by Many - On Collaborative Design
Members of a subsytem are loyal to
each other.
                    Interface Designer   Webserver
                                                     Management
Developer

                                                         Proxy
        UX expert

                                                         Mobile Services

DB Specialist                                 DB Admin

                      Project Lead




         Memi Beltrame: Made by Many - On Collaborative Design
Every new participant brings a shift
in the global utility.




    Memi Beltrame: Made by Many - On Collaborative Design
Every old participant must be aware
of this and accept it. Otherwise the
team is possibly ripped apart.




    Memi Beltrame: Made by Many - On Collaborative Design
Recap
Successful Collaborative Design is
based on the commitment of each
participant to achieve an optimum
         of overall utility.



  Memi Beltrame: Made by Many - On Collaborative Design
How do we get there?




Memi Beltrame: Made by Many - On Collaborative Design
How do we get there?
           Communication




Memi Beltrame: Made by Many - On Collaborative Design
Manage Expectations
 Raise Acceptance


Memi Beltrame: Made by Many - On Collaborative Design
Expectation Management




 Memi Beltrame: Made by Many - On Collaborative Design
Continuously manage expectations
 Identify what each stakeholder
 can and cannot do.
 Help to manage inter-stakeholder
 expectations



     Memi Beltrame: Made by Many - On Collaborative Design
Completeness of information:
 Solutions proposed must be
 complete and consistent.
 Incompleteness paves the way for
 arbitrariness



     Memi Beltrame: Made by Many - On Collaborative Design
Provide methodological guidance




  Memi Beltrame: Made by Many - On Collaborative Design
Raising Acceptance




Memi Beltrame: Made by Many - On Collaborative Design
Successful acceptance
Reciprocal understanding of each others
standards and expectations




     Memi Beltrame: Made by Many - On Collaborative Design
This helps acceptance:
● Clear, unambiguous negotiation
● Alliances

● Shared experiences

● Common achievements

● High iteration workflows

● Frequent synchronisation




    Memi Beltrame: Made by Many - On Collaborative Design
Questions?



Memi Beltrame: Made by Many - On Collaborative Design
Thank you!
Slides: http://liip.to/MadeByMany




  Memi Beltrame: Made by Many - On Collaborative Design

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Made By Many - On Collaborative Design

  • 1. Memi Beltrame Made by Many Collaborative Design Webtuesday, February 8th 2011 Zurich, Switzerland Memi Beltrame: Made by Many - On Collaborative Design
  • 2. About • Webdeveloper since 1997 • Degree in cinematography • Interaction designer • Liiper since 2008 • I like brains Memi Beltrame: Made by Many - On Collaborative Design
  • 3. Mission Show the dynamics of collaborative design Memi Beltrame: Made by Many - On Collaborative Design
  • 4. To find out we need to do two things: ● Know the process ● Understand the expectations Memi Beltrame: Made by Many - On Collaborative Design
  • 5. The process: Collaborative Design Memi Beltrame: Made by Many - On Collaborative Design
  • 6. From Collaboration To Collaborative Design Memi Beltrame: Made by Many - On Collaborative Design
  • 7. Collaboration = successful sharing of a working environment in a joint effort to accomplish a task Memi Beltrame: Made by Many - On Collaborative Design
  • 8. Collaborative design is collaboration with the task of creating an artefact Memi Beltrame: Made by Many - On Collaborative Design
  • 9. Everything is Collaborative Design* * Collaborative Design It takes place whenever an artefact is planned and/or implemented by two or more participants. Memi Beltrame: Made by Many - On Collaborative Design
  • 10. Classic Collaborative Design Areas Architecture Software Movies Memi Beltrame: Made by Many - On Collaborative Design
  • 11. CERN Biggest single piece of equipment © COPYRIGHT CERN Memi Beltrame: Made by Many - On Collaborative Design
  • 12. CERN Worldwide 10'000 researchers © COPYRIGHT CERN Memi Beltrame: Made by Many - On Collaborative Design
  • 13. CERN How can we collaborate better? Memi Beltrame: Made by Many - On Collaborative Design
  • 14. CERN How can we collaborate better? Invented through collaborative design: Memi Beltrame: Made by Many - On Collaborative Design
  • 15. CERN How can we collaborate better? Invented through collaborative design: http:// Memi Beltrame: Made by Many - On Collaborative Design
  • 16. The WWW is (probably) the biggest single instance of Collaborative Design. Memi Beltrame: Made by Many - On Collaborative Design
  • 17. Collaborative Design is a reality. The inevitable process emerging when a team builds something. Memi Beltrame: Made by Many - On Collaborative Design
  • 18. It just happens Unlike UCD or TDD it is nothing you choose UCD: User centered design TDD: Test driven development Memi Beltrame: Made by Many - On Collaborative Design
  • 19. It involves is a network of participants Memi Beltrame: Made by Many - On Collaborative Design
  • 20. The goal is a common product with a high overall utility Memi Beltrame: Made by Many - On Collaborative Design
  • 21. Every participant can propose solutions for design issues Memi Beltrame: Made by Many - On Collaborative Design
  • 22. Participants are inter-dependent. Memi Beltrame: Made by Many - On Collaborative Design
  • 23. Participants are inter-dependent. Inter-dependency means „I need something“ Memi Beltrame: Made by Many - On Collaborative Design
  • 24. Every participant has a self-interest Customer: Affordable yet magic Developer: solid, stable and performing Designer: beautiful and usable Memi Beltrame: Made by Many - On Collaborative Design
  • 25. Fulflling self-interest means Reaching a local optimum of utility Memi Beltrame: Made by Many - On Collaborative Design
  • 26. Are participants willing to compromise their self interest for the sake of a global optimum? optimum Memi Beltrame: Made by Many - On Collaborative Design
  • 27. Fulflling self-interest leads to low utility A B C D global Utility Memi Beltrame: Made by Many - On Collaborative Design
  • 28. Compromises favor high utility A B C D global Utility Memi Beltrame: Made by Many - On Collaborative Design
  • 29. The system can become very complex Interface Designer Webserver Management Developer Proxy-Team UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 30. It's hard to keep track of the interactions and design decisions Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 31. Subsytems can emerge Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 32. Subsytems also have a local optimum utility. Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 33. Members of a subsytem are loyal to each other. Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Made by Many - On Collaborative Design
  • 34. Every new participant brings a shift in the global utility. Memi Beltrame: Made by Many - On Collaborative Design
  • 35. Every old participant must be aware of this and accept it. Otherwise the team is possibly ripped apart. Memi Beltrame: Made by Many - On Collaborative Design
  • 36. Recap Successful Collaborative Design is based on the commitment of each participant to achieve an optimum of overall utility. Memi Beltrame: Made by Many - On Collaborative Design
  • 37. How do we get there? Memi Beltrame: Made by Many - On Collaborative Design
  • 38. How do we get there? Communication Memi Beltrame: Made by Many - On Collaborative Design
  • 39. Manage Expectations Raise Acceptance Memi Beltrame: Made by Many - On Collaborative Design
  • 40. Expectation Management Memi Beltrame: Made by Many - On Collaborative Design
  • 41. Continuously manage expectations Identify what each stakeholder can and cannot do. Help to manage inter-stakeholder expectations Memi Beltrame: Made by Many - On Collaborative Design
  • 42. Completeness of information: Solutions proposed must be complete and consistent. Incompleteness paves the way for arbitrariness Memi Beltrame: Made by Many - On Collaborative Design
  • 43. Provide methodological guidance Memi Beltrame: Made by Many - On Collaborative Design
  • 44. Raising Acceptance Memi Beltrame: Made by Many - On Collaborative Design
  • 45. Successful acceptance Reciprocal understanding of each others standards and expectations Memi Beltrame: Made by Many - On Collaborative Design
  • 46. This helps acceptance: ● Clear, unambiguous negotiation ● Alliances ● Shared experiences ● Common achievements ● High iteration workflows ● Frequent synchronisation Memi Beltrame: Made by Many - On Collaborative Design
  • 47. Questions? Memi Beltrame: Made by Many - On Collaborative Design
  • 48. Thank you! Slides: http://liip.to/MadeByMany Memi Beltrame: Made by Many - On Collaborative Design