3. Maciones (1997)
• “beliefs, behavior and material
objects that constitute a people’s
way of life”
• Standards in a culture by which
people make an assessment as to
its desirability, goodness and
beauty.
4. Schaefer (2001)
“Collective conceptions of
what is considered GOOD,
DESIRABLE, and PROPER
or BAD, UNDESIRABLE, and
IMPROPER in culture”
5. Conklin (1984)
“Values are abstract and
shared ideas about what
are DESIRABLE, GOOD
and CORRECT they
represents the ideals of
the culture”
6. • Serves as bases of
understanding whether
ATTITUDES or BEHAVIOR are
GOOD or BAD, DESIRABLE or
UNDESIRABLE, RIGHT or
WRONG.
• Serves as the social conscience
of society or people.
7. • Expressions on how an individual
or group presents oneself/group
in a given situation.
• Reveal likewise the expectations,
goals and guidelines, broad
perhaps, of the society.
• Differ from one society to
another.
8. According to Sociologists &
Anthropologists…
• Values are abstract, they are not
readily easy to identify.
• Bases of what people think, do or
feel, sociologists can derive
meaning from these actions.
9.
10.
11. Andres commented …
“Filipino people have a
reputation for being culturally
hybrids. This is most evident in
our art, cities, behavior, fashions
among women, business and
government practices.”
12.
13. Nice but not the frankness
that can breach courtesy.
A natural conformist
Frivolous
14. Religious rituals and
ceremonies can be an occasion
for merry-making & enjoyment.
Meetings and conferences can
experience a litany of green
jokes and naughty stories.
15. Spanish Roman Catholicism (a folk
Christianity mixed with pre-Spanish
superstitious beliefs)
Generosity and Arrogance
Delicadeza
Emphasis on appearance, reputation
& status
16. Public health system, road system,
mass education, English language,
western democracy, public service and
administration, and form of
government.
Protestantism, ethics of rationality,
independence and direct way of
communicating.
17. Values can be inconsistent
and contradictory. These are
the reflections of the cultural
diversity of a society. Thus, in
one situation a society’s
behavior may be seen as
abnormal.
18. Lloyd (1967) “Values
are not called full unless
they go through the
cognitive, affective, and
behavioral processes.
19. 1. Cognitive. After a
careful consideration, a
free CHOICE is made on
what values should be
chosen.
20. 2. Affective. An individual
should have chosen the
things because he/she
loves or values them.
“AFFECTION”
21. 3. Behavioral. When one
values a thing so highly it
will be observable in
one’s actions. And there
is also CONSISTENCY
in doing so.
22. • Health
• Truth
• Love
• Spirituality
• Social Responsibility
• Economic Sufficiency
• Nationalism and Patriotism
• Global Solidarity
30. 2. Sharing with One’s Fellowmen
(Pakikisama)
Ideals of giving
and receiving as
members living
together as a
family, in a society
& community.
31. Both rewards and burdens
that are shared together.
(For peer groups) Strong
sense of camaraderie or
belongingness that pervades
in their relationship.
32. 3. National Unity (Pagkakaisa)
Free
discussion
and
understanding
in order to
bring unity.
40. Smooth Interpersonal Relationship (SIR)
Mechanism or facility of
getting along with others in
order to avoid outwards signs
of conflict or avoidance of
potential situations that may
result to HIYA.
41. Reciprocity (Utang na Loob)
When there is a service
received or something done,
whether it was solicited or not,
that demands a return.
42. Hiya (Self-esteem, Amor Propio)
Being sensitive to an
offense or insult.
Balat-sibuyas (onion-
skinned)
43. Bahala Na (Let Fate Takes Its Course)
An individual submits to the
belief by leaving matters to
someone or something or to
the supernatural to do what is
necessary.
44. • Freedom • Hard work
• Equal • Success
Opportunity • Achievement
• Science • Efficiency
• Democracy • Free enterprise
• Material Comfort