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TELEVISION FROM BLACK & WHITE TO DIGITAL
 * 	Market Size Northern NSW and the Gold Coast is  Australia’s 4th largest television market       with a potential audience of more than 2 MILLION people. *  Local Programming Content Australia’s first hour of  News,  with local news 7 nights a week      and the markets only local weekend news service.
NBN now has the ability to deliver dynamic content across a complimentary suite of channels.  The addition of GO and GEM to our network have only strengthened NBN’s overall market penetration.
Fastracked U.S Content  aimed at the young & young at heart  HD Movies High reaching Entertainment, News, Current Affairs, Drama & Sport
* NORTHERN NSW * NBN DOMINATES SURVEY 2 WITH KEY DEMOGRAPHICS  6-7.30PM, M-F MAIN CHANNEL, SURVEY 2, COMM SHARES NBN’s dominance across the News/ACA nightly timeslot is evident in Survey 2’s commercial share results. NBN convincingly won Survey 2 and is up 21.5% for Total People, Net Audience 000’s year on year.  NBN’s Sunday Evening News was the survey’s most watched program and NBN recorded 6 of the survey’s Top Ten Programs. Growth comparisons based on Total Free to Air Network Net Results, 6pm-Midnight, consolidated data , Survey 2 2011 v Survey 2 2010. YTD, NBN’s Net Audience 000’s are up by 20.4%.  Growth comparisons based on Total Free to Air Network Net Results, 6pm-Midnight, consolidated data , YTD Survey 1 + 2 2010 v 2011 3 Station Commercial Shares, 6pm – 7.30 M-F, Survey 2 consolidated data  Survey 2, Digital Channel Commercial Shares, Viewers aged 16-39 Source Regional TAM, further information please contact Amber Bellamy abellamy@nbntv.com.au Digital ONLY Channel Commercial Share Results, 6pm-10.30, consolidated data , Survey 2 2011.
*GOLD COAST NTH RIVERS*  SURVEY 2, 2011  NET COMMERCIAL SHARE, DEMOGRAPHIC GRAPH, 6PM-10.30PM, SURVEY 2 2011 CONSOLIDATED DATA NBN convincingly won Survey 2 in the Gold Coast sub-market and is up 24.4% for Total People, Net Audience 000’s year on year. NBN won EVERY week of Survey 2 and dominated the Top 10 Programs. Total Free to Air Network Results, 6pm-Midnight, consolidated data , Survey 2 2011 v Survey 2 2010.      NBN’S TOP TEN PROGRAMS, SURVEY 2, 2011 Source Regional TAM, further information please contact Amber Bellamy abellamy@nbntv.com.au
SUB MARKET ADVERTISINGThe new digital channels are currently only available as a network buy, but NBN is about to offer advertising on a local basis.GO! will be sub marketed early in the new financial year while GEM is expected to follow within 12 months.Advertising packages for GO! on the Gold Coast will be available by early July.

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NBN TV - Make Me Media Savvy Presentation: From Black & White to Digital TV

  • 1. TELEVISION FROM BLACK & WHITE TO DIGITAL
  • 2.
  • 3. * Market Size Northern NSW and the Gold Coast is Australia’s 4th largest television market with a potential audience of more than 2 MILLION people. * Local Programming Content Australia’s first hour of News, with local news 7 nights a week and the markets only local weekend news service.
  • 4. NBN now has the ability to deliver dynamic content across a complimentary suite of channels. The addition of GO and GEM to our network have only strengthened NBN’s overall market penetration.
  • 5. Fastracked U.S Content aimed at the young & young at heart HD Movies High reaching Entertainment, News, Current Affairs, Drama & Sport
  • 6. * NORTHERN NSW * NBN DOMINATES SURVEY 2 WITH KEY DEMOGRAPHICS 6-7.30PM, M-F MAIN CHANNEL, SURVEY 2, COMM SHARES NBN’s dominance across the News/ACA nightly timeslot is evident in Survey 2’s commercial share results. NBN convincingly won Survey 2 and is up 21.5% for Total People, Net Audience 000’s year on year. NBN’s Sunday Evening News was the survey’s most watched program and NBN recorded 6 of the survey’s Top Ten Programs. Growth comparisons based on Total Free to Air Network Net Results, 6pm-Midnight, consolidated data , Survey 2 2011 v Survey 2 2010. YTD, NBN’s Net Audience 000’s are up by 20.4%. Growth comparisons based on Total Free to Air Network Net Results, 6pm-Midnight, consolidated data , YTD Survey 1 + 2 2010 v 2011 3 Station Commercial Shares, 6pm – 7.30 M-F, Survey 2 consolidated data Survey 2, Digital Channel Commercial Shares, Viewers aged 16-39 Source Regional TAM, further information please contact Amber Bellamy abellamy@nbntv.com.au Digital ONLY Channel Commercial Share Results, 6pm-10.30, consolidated data , Survey 2 2011.
  • 7. *GOLD COAST NTH RIVERS* SURVEY 2, 2011 NET COMMERCIAL SHARE, DEMOGRAPHIC GRAPH, 6PM-10.30PM, SURVEY 2 2011 CONSOLIDATED DATA NBN convincingly won Survey 2 in the Gold Coast sub-market and is up 24.4% for Total People, Net Audience 000’s year on year. NBN won EVERY week of Survey 2 and dominated the Top 10 Programs. Total Free to Air Network Results, 6pm-Midnight, consolidated data , Survey 2 2011 v Survey 2 2010. NBN’S TOP TEN PROGRAMS, SURVEY 2, 2011 Source Regional TAM, further information please contact Amber Bellamy abellamy@nbntv.com.au
  • 8. SUB MARKET ADVERTISINGThe new digital channels are currently only available as a network buy, but NBN is about to offer advertising on a local basis.GO! will be sub marketed early in the new financial year while GEM is expected to follow within 12 months.Advertising packages for GO! on the Gold Coast will be available by early July.