The document discusses the agenda setting theory of the news media. It states that while the media may not be able to directly tell people what to think, it is very successful in telling people what to think about. It also notes that for most people, political reality is defined by what is reported in the news. The document then outlines three models of agenda setting - awareness, salience, and priorities. It lists some of the tools used in agenda setting, such as placement of stories, frequency, scope, and how stories are presented. Finally, it provides details on a proposed media research project to analyze agenda setting across various German news websites.