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LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Whether Specializing In Seller Agency,
Buyer Agency Or Working With Both …
Without A Solid “Social Media Plan” You
Are Stepping Up To The Plate With 2
Strikes Against You.
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Work SMARTer, not harder.
S – Specific
M – Measurable
A – Action Oriented
R – Realistic
T – Time Bound
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Value of Inbound
Marketing
Inbound marketing pulls
buyers into your business
LinkedInTraining.MarkiLemons.com
What is Outbound
Marketing?
LinkedInTraining.MarkiLemons.com
Problem: Outbound
Marketing Isn’t Working
800-555-1234
Annoying
Salesperson
LinkedInTraining.MarkiLemons.com
Solution: Inbound Marketing
Content SEO Social Media
LinkedInTraining.MarkiLemons.com
Tools to use to dominate
Page #1 of Google for
your name and
community
LinkedInTraining.MarkiLemons.com
Use www.google.com/trends to select
your keywords
LinkedInTraining.MarkiLemons.com
Keyword Selection
Top Rising
LinkedInTraining.MarkiLemons.com
What are your KEYWORDS?
LinkedInTraining.MarkiLemons.com
Rewrite your bio and resume using
your keywords
LinkedInTraining.MarkiLemons.com
Secure Your Name
LinkedInTraining.MarkiLemons.com
Brand Everything to YOU
Facebook https://www.facebook.com/marki.lemons
LinkedIn http://www.linkedin.com/in/markilemons
Twitter https://twitter.com/Marki_Lemons
Blog http://www.markilemons.com/
Tumblr http://www.tumblr.com/blog/markilemons
Yelp markilemons.yelp.com
Foursquare https://foursquare.com/marki_lemons
Pinterest http://pinterest.com/marki_lemons/
About.me http://about.me/MarkiLemons
Instagram http://web.stagram.com/n/markilemons/
Pinstagram http://www.pinstagram.co/#/markilemons
LinkedInTraining.MarkiLemons.com
Use the App
Foursquare
Yelp
Photo Grid/PicsArt
Instagram
Flickr
Twitter
Facebook
Pinterest
LinkedInTraining.MarkiLemons.com
Yelp is for more than restaurants. REALTORS® can
write reviews that now link to them and boast their
SEO
Yelp, Inc. is a company that operates
yelp.com, a social networking, user review,
and local search web site.
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Instagram
Facebook
Flickr
Foursquare
Twitter
Tumblr Pinterest
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Great Yelp Example
LinkedInTraining.MarkiLemons.com
Sean McCormack Great Review
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Virtual Pin Board (Category) with Pins (Content)
that allow you share visual content (photos and videos)
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Keywords
in your pin
description
and board
titles
LinkedInTraining.MarkiLemons.com
Call to Action
will
increase
engagement
and
include a link
LinkedInTraining.MarkiLemons.com
Link Back to Your Website
LinkedInTraining.MarkiLemons.com
Pinreach
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
200 Million Users Largest Professional Social Network
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Write Everything Like A Blog
Post
URL:http://www.linkedin.com/in/markilemons
Headline: Marki Lemons Ryhal, Short Sale Instructor/
Trainer
I'm for HIRE! #1 Short Sale Trainer has taught over 15k
#REALTORS. 2010 Real Estate Instructor of the Year.
Keywords: short sale, trainer, and instructor
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
LinkedInGetsGoogle
Ranking
LinkedInTraining.MarkiLemons.com
How Much
Have You
Spent?
It is all in the conversion
LinkedInTraining.MarkiLemons.com
Additional Training
LinkedInTraining.MarkiLemons.com
SMMP.MarkiLemons.com
LinkedInTraining.MarkiLemons.com
Thank You
@marki_lemons
LinkedInTraining.MarkiLemons.com

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SoMoLo for NSAR

Editor's Notes

  1. In this presentation, attendees will learn the basics of inbound marketing and how it can be used to build a business. Describe your marketing background. Through Inbound Marketing University (IMU), you have become an Inbound Marketing Certified Professional, which acknowledges your proficiency in blogging, social media, search engine optimization (SEO), lead conversion, lead nurturing and closed-loop analysis.This content is part of the Inbound Marketing University.
  2. Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
  3. Outbound marketing strategies are becoming less effective in today’s world. We now have devices (e.g. spam blockers, TiVo/DVRs, caller ID, etc.) that allow us to block out the messages being pushed onto us People are doing their own research to figure out which products and services they want to buy
  4. Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines and promoting and sharing that content in social media A helpful overview of inbound marketing can be found at http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx