Marki Lemons-Ryhal an award winning social media speaker and educator of the year has seen a substantial increase in companies booking her to speak about social media. According to a study by Manpower Group, 90% of employers provide no social media training to their staff, yet 73% of Fortune 500 companies now have active corporate Twitter accounts and 66% have a Facebook Page. “Companies have to overcome their challenges which include a lack of social media knowledge, training, and resources in order to remain competitive and not lose sales. Through proper education and training these challenges are easy to resolve” said Marki Lemons-Ryhal founder of Marki Lemons Unlimited. Marki believes that companies should concentrate on the solution and not the problem. Education and training are the solution.
5. Google Your Way to the Top
3 Hours or Custom
Let Google lead you and your office in innovation and local market domination. REALTORS® can
benefit and grow their business through Google services, features, and experiments. Learn and
implement 10 simple tools’ using Google and it is all FREE.
FREE-Sync all Microsoft Documents to Google and access anywhere in the world. Create
and share Word documents, Power Point Presentations, Excel Spreadsheets, PDF files and
forms online. Google gives you the software to create and edit them online just for attending, with
no monthly or reoccurring fees to use the software.
FREE-Host all pictures in Picasa and use the HTML code to make your Craigslist Ads
come to life
FREE-38% of buyers in the US are Global, translate your website into multiple languages.
Make your website available in 50 languages
FREE-Registration forms online mean you eliminate having to enter them yourself for
Open Houses and Agent Rosters
FREE-One custom number to follow you anywhere while transcribing the message to
text and emailing with an audible message, ex, 773-CE-MARKI or 847-321-ADPR.
FREE-Create and host web sites and blogs with no monthly fees.
FREE-Learn how to eliminate your online marketing costs entirely.
Need I say more, and it is FREE not to mention we have more in store for you. Agents are given
thousands of dollars of "FREE" software just for attending. There's nothing to buy before,
during or after the seminar because everything is included free with the price of admission.
South Carolina REALTORS® is the largest trade non-profit organization in the state of South
Carolina. They have a membership of 14,000 members. When they switched to Google Apps it
saved the association $50,000.
NAR’s e-PRO® Certification: Day 1 Course Description and Learning Objectives
Day 1 of NAR’s e-PRO® certification provides high-level Internet marketing and social media
theory with practical suggestions for its implementation in a consistent manner. Students will
learn how to interact with their desired markets and to position themselves as trusted advisors
and valued members of their online communities.
Day 1 addresses concepts of intellectual property, copyright, fair use, and plagiarism, as well as
ways that students can protect the content they create. The tools available to real estate
salespeople to market, brand themselves, and communicate with consumers are simple and
easy to use, but like any tools, can cause damage if you’re not careful. Students will learn where
potential “land mines” are and how to avoid tripping them.
www.linkedin.com/markilemons info@markilemons.com 773-CE-MARKI
6. At the conclusion of Day 1, students will understand:
How and, more importantly, why online Web 2.0 strategies, including social media, were
developed
How to use social media strategy appropriately and responsibly to protect themselves,
their clients and the consumer.
For students who are social media and technology rookies, how to be prepared for the
impact and avoid the possible pitfalls of the Web 2.0 culture
For students who are already engaged in some form of social media interaction, how to
craft an integrated business strategy that is sustainable, effective, and compliant with
ethical standards and regulatory guidelines
Learning Objectives
1. Connecting with the Modern Consumer
Discuss how real estate professionals have historically marketed properties and services
to consumers and the benefits to all parties in shifting to more consumer-friendly
methods
Understand why interruptive marketing is no longer effective and why permission
based marketing provides important advantages to the client, agent and the consumer.
Explain how the Internet is enabling consumer conversations within small niche
communities and the role of the real estate professional in these conversations
2. The Social Media Revolution
Explain how social media technologies facilitate connection, conversation, and
community among consumers
Describe how real estate professionals can engage clients and consumers in online
communities in a manner that is authentic
Identify the ways in which real estate professionals can contribute to their online
communities, thereby increasing the quality of their relationships with clients and
consumers
3. Reputation Creation and Management
Explain how the online choices and actions of real estate professionals help form their
online reputations
Identify considerations when choosing one’s name or handle in social media spaces,
consistent with NAR’s policies in the use of the REALTOR® trademark
Discuss Web sites that enable consumers to openly rate real estate professionals as well as
consumers’ satisfaction with the real estate transaction
Describe appropriate and responsible ways to respond to online conflicts
Uphold the Federal Fair Housing Act when participating in online communities and social
networks
www.linkedin.com/markilemons info@markilemons.com 773-CE-MARKI
8. Designations and Certifications
The ADPR® Professional Designation program
Course One – Short Sale: The Result of Foreclosure
Short Sales are the direct result of real estate foreclosures. Currently the real estate industry is
overwhelmed with the question: “What is a Short Sale and how do I service clients who have no
equity in their homes or money to bring to a closing?” This course is designed for real estate
agents, brokers, investors, industry professionals and homeowners who want to know how to
prepare a short sale package and the timeline needed to get everything accomplished. Learn
how to save a client from foreclosure and develop the skill set needed for this niche market.
Course Two – Mastering Real Estate Financing in a Shifting Market
With the death of the subprime lending market and the tightening of credit guidelines,
potential homebuyers have to focus on a loan program that will lend them money with reduced
credit guidelines and a high LTV. Homebuyers today have diminishing loan options; as a result,
the FHA loan has experienced a rebirth and is being hailed a savior in today’s market. This
course dissects the 203 (k) and helps REALTORS®, homebuyers, loan officers and attorneys
establish a strategy to help those buyers obtain financing in today’s market.
Course Three – Mastering How to Use Short Sale Forms
This course introduces REALTORS®, investors, attorneys and homeowners to the process,
procedures, forms and treatment of a short sale transaction from listing to closing. It also
discusses the steps necessary to facilitate a successful short sale transaction.
Course Four – Market Yourself for Success with Distressed Properties
Today 5,000,000 people are in default on their home mortgage. This course will walk
REALTORS®, investors, attorneys and homeowners through the steps to determine potential
earnings by developing a marketing plan that caters to homeowners in default and buyers
seeking to purchase distress property.
www.linkedin.com/markilemons info@markilemons.com 773-CE-MARKI
9. ABR® Designation
The overall goals of the Accredited Buyer's Representative (ABR®) Designation course are to:
Prepare real estate professionals to represent buyer–clients in real estate transactions
and provide the quality of service and degree of fidelity to buyers that sellers have
customarily enjoyed.
Offer ideas and methods for building a buyer representation business.
Develop a self–customized tool for conducting a buyer counseling session.
SFR
For many real estate professionals, short sales and foreclosures represent the new “traditional”
real estate transaction. Knowing how to maneuver the complexities of short sales as well as
how to identify the distinct real estate opportunities in foreclosure are not merely good skills to
have in today’s market—they are critical. This course helps students evaluate all available
options for distressed homeowners and identify the components of an effective short-sale
package. This course looks at how real estate professionals can counsel buyer-clients in the
purchase of foreclosure properties. And as a practical resource, this course shows students how
consumers can avoid foreclosure in the future.
HAFA
This brand-new course from NAR on HAFA (Home Affordable Foreclosure Alternatives) provides
in-depth coverage of US Treasury, Fannie Mae and Freddie Mac programs. Since 2007, short
sales have been an unfortunate but widespread fact of many real estate marketplaces and
these newly introduced programs assist homeowners who need to sell their homes. This course
explains the similarities and differences in the three HAFA programs in detail and will give you
the tools to assist your sellers in processing short sales more efficiently.
BPOR
The current housing market presents many challenges to our real estate industry, few more
important than valuation. Evaluating properties depends more than ever on professional
expertise and competence, the best use of technology, and a commitment to approach the
valuation assignment from all pertinent perspectives. “BPOs: The Agent’s Role in the Valuation
Process” is specifically designed to help residential real estate agents and brokers enhance their
skills in creating BPOs, reducing risk, and applying alternative valuation techniques.
www.linkedin.com/markilemons info@markilemons.com 773-CE-MARKI