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The Market and Our Prospecting
Approaches
The Market
• Subscriber Forecast
– 69.8 million in 2010
– That was a Growth of 10 million in a year or 16%
of that year
• More than 95% of the mobile phone
subscribers are prepaid.
• We sent 800 million to 1 billion ‘text’ (SMS)
messages daily
– Texting Capital of the World
Prepaid Products
• Huge Market
(3 billion
subscribers)
• Micro Denomination
• Long-term
consumption
• Well advertised and
promoted
• Selling effort is
minimal
Beauty & Wellness
• Huge Market
(US$1-2 Trillion a
year)
• Mostly Expensive
• Short-term
product usage
• Promotion is thru
channels of agents
• Requires
testimonies
Prepaid Market
• The wireless telephony penetration is
expected to reach 74.1% of the population in
2010.
• The average operator-wide ARPU in the
Philippines is forecasted to be at US$5.47
(approximately PhP246) per user.
• Expected average annual growth of 12%.
Mobile Telephony Outlook
“By the year 2010, the
telecommunications
industry in East Asia is
predicted to reach a total
of 211 Billion Dollars.”
Ben Petrazzini
Vmobile Distributors Nationwide
• Manila, San Fernando-Pampanga,
Pangasainan, Palawan, Bacolod, Nueva Ecija,
Camarines Sur, Pasay, Zamboanga, Cagayan de
Oro, Kabanklan, Lubao- Pampanga, Davao
Our Prospecting Approaches
• A B C
A = P.E.A.R.L.S.
B = result seekers
C = practice dummies (in a positive way)
• “Opinion” Style
• 3rd Party
For people that you don’t know:
• Door-to-Door / Drop-Ins
• Cold Calls
• Flyers
• Brochures
• Stickers
• Posters
• Direct Mail
• Communities:
– communities, organizations, etc. (online or offline)
• Online advertising
– Sulit.com, buyandsell.com (online auction sites)
– Smartparenting.com (non biz communities)

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Training 2 vmobile

  • 1. The Market and Our Prospecting Approaches
  • 2. The Market • Subscriber Forecast – 69.8 million in 2010 – That was a Growth of 10 million in a year or 16% of that year • More than 95% of the mobile phone subscribers are prepaid. • We sent 800 million to 1 billion ‘text’ (SMS) messages daily – Texting Capital of the World
  • 3. Prepaid Products • Huge Market (3 billion subscribers) • Micro Denomination • Long-term consumption • Well advertised and promoted • Selling effort is minimal Beauty & Wellness • Huge Market (US$1-2 Trillion a year) • Mostly Expensive • Short-term product usage • Promotion is thru channels of agents • Requires testimonies
  • 4. Prepaid Market • The wireless telephony penetration is expected to reach 74.1% of the population in 2010. • The average operator-wide ARPU in the Philippines is forecasted to be at US$5.47 (approximately PhP246) per user. • Expected average annual growth of 12%.
  • 5. Mobile Telephony Outlook “By the year 2010, the telecommunications industry in East Asia is predicted to reach a total of 211 Billion Dollars.” Ben Petrazzini
  • 6. Vmobile Distributors Nationwide • Manila, San Fernando-Pampanga, Pangasainan, Palawan, Bacolod, Nueva Ecija, Camarines Sur, Pasay, Zamboanga, Cagayan de Oro, Kabanklan, Lubao- Pampanga, Davao
  • 7. Our Prospecting Approaches • A B C A = P.E.A.R.L.S. B = result seekers C = practice dummies (in a positive way) • “Opinion” Style • 3rd Party
  • 8. For people that you don’t know: • Door-to-Door / Drop-Ins • Cold Calls • Flyers • Brochures • Stickers • Posters • Direct Mail
  • 9. • Communities: – communities, organizations, etc. (online or offline) • Online advertising – Sulit.com, buyandsell.com (online auction sites) – Smartparenting.com (non biz communities)