Business Model Workshop Guide
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This document contains a presentation by Mellissa Norman on business models. The presentation aims to enable attendees to apply the business model framework to their own businesses. It discusses why business models are important, outlines steps to change an existing model, and provides examples of innovative business models. Attendees are encouraged to map out and analyze their own business models using the presented framework.
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Business Model Workshop Guide
- 1. | Media – Sauce | Mellissa Norman The business model workshop- Give your business a reality check @melmediasauce Interactive Scotland , Creative Clyde Media Sauce, CKTN © C O P Y R I G H T M e d i a S a u c e
- 2. | Media – Sauce | Mellissa Norman Aim for today: To enable you to apply the business model framework to your business © C O P Y R I G H T M e d i a S a u c e
- 3. | Media – Sauce | Mellissa Norman Pact, BBC, Endemol, BBH, NESTA, C4, UNESCO, Social Media Week, Nokia, Ogilvy, Facebook, Skillset, CIDA, Southwest Design Forum, Metropolitan Film School, NixonMcinnes, Executives Association of Great Britain, and the Brighton Festival, as well as over 200 SMEs. © C O P Y R I G H T M e d i a S a u c e
- 4. | Media – Sauce | Mellissa Norman Theme Champion Business Models & Growth © C O P Y R I G H T M e d i a S a u c e
- 5. | Media – Sauce | Mellissa Norman What do you hope to get out of today? © C O P Y R I G H T M e d i a S a u c e
- 6. | Media – Sauce | Mellissa Norman The beginning The story of my search for Business models © C O P Y R I G H T M e d i a S a u c e
- 7. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
- 8. | Media – Sauce | Mellissa Norman Why are business models important? © C O P Y R I G H T M e d i a S a u c e
- 9. | Media – Sauce | Mellissa Norman Seizing the white Business space- model Mark W Johnson innovation Performance Performance Reliability Product Convenience innovation Process What happens to industries as they grow? Cost innovation Business model Business innovation model innovation © C O P Y R I G H T M e d i a S a u c e
- 10. | Media – Sauce | Mellissa Norman ‘How a business creates, captures & delivers value’- Wikipedia ‘The Story Of The Enterprise’- Joan Magretta © C O P Y R I G H T M e d i a S a u c e
- 11. | Media – Sauce | Mellissa Norman Great business models can reshape industries and drive spectacular growth. Yet many companies find business-model innovation difficult. Managers don’t understand their existing model well enough to know when it needs changing— or more importantly, how to change it.” Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen and Henning Kagerman © C O P Y R I G H T M e d i a S a u c e
- 12. | Media – Sauce | Mellissa Norman Why you might want to adjust or redesign your business model: • Not getting the growth you are looking for • Competitors growing • Industry changing • Want to build residual streams of income • Want to launch a different product or service • Things are going okay but your gut tells you something needs tweaking in order to improve © C O P Y R I G H T M e d i a S a u c e
- 13. | Media – Sauce | Mellissa Norman "If I had asked people what they wanted, they would have said faster horses." © C O P Y R I G H T M e d i a S a u c e
- 14. | Media – Sauce | Mellissa Norman Steps to change your business model. • Design • Test • Implement • Evolve & Adapt © C O P Y R I G H T M e d i a S a u c e
- 15. | Media – Sauce | Mellissa Norman Biggest skill you need What is the biggest skill you need? © C O P Y R I G H T M e d i a S a u c e
- 16. | Media – Sauce | Mellissa Norman Benefits Stop competing with your competitors Design a company that fits you, your employees and your customers better Increased revenue Maximise opportunities © C O P Y R I G H T M e d i a S a u c e
- 17. | Media – Sauce | Mellissa Norman The wonderful BM Framework www.businessmodelgeneration © C O P Y R I G H T M e d i a S a u c e
- 18. | Media – Sauce | Mellissa Norman Identify an important job to be done that is poorly done today + Devise and develop an offering that does the job better at the right price © C O P Y R I G H T M e d i a S a u c e
- 19. | Media – Sauce | Mellissa Norman Picture of a hole What is your value proposition? © C O P Y R I G H T M e d i a S a u c e
- 20. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
- 21. | Media – Sauce | Mellissa Norman What value are we delivering to our customer? What job do they need doing? How are current solutions satisfying customers? © C O P Y R I G H T M e d i a S a u c e
- 22. | Media – Sauce | Mellissa Norman Who are your customers? © C O P Y R I G H T M e d i a S a u c e
- 23. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
- 24. | Media – Sauce | Mellissa Norman Channels 1- Awareness 2. Evaluation of VP 3. Purchase 4. Delivery 5. Aftersales © C O P Y R I G H T M e d i a S a u c e
- 25. | Media – Sauce | Mellissa Norman Clothing + subscription=Manpacks © C O P Y R I G H T M e d i a S a u c e
- 26. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
- 27. | Media – Sauce | Mellissa Norman Mobile + Co-creation = GiffGaff © C O P Y R I G H T M e d i a S a u c e
- 28. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
- 29. | Media – Sauce | Mellissa Norman Gaming + 2nd hand market=Green Man © C O P Y R I G H T M e d i a S a u c e
- 30. | Media – Sauce | Mellissa Norman Mobile + Electric cars =Better Place © C O P Y R I G H T M e d i a S a u c e
- 31. | Media – Sauce | Mellissa Norman Partnerships What activities do partners perform? What key resources are they acquiring? © C O P Y R I G H T M e d i a S a u c e
- 32. | Media – Sauce | Mellissa Norman Moo + Facebook =Facebook cards © C O P Y R I G H T M e d i a S a u c e
- 33. | Media – Sauce | Mellissa Norman Key resources • Physical • Intellectual • Human • Financial Key activities • Production • Problem solving • Platform/network © C O P Y R I G H T M e d i a S a u c e
- 34. | Media – Sauce | Mellissa Norman Unique software © C O P Y R I G H T M e d i a S a u c e
- 35. | Media – Sauce | Mellissa Norman Better Cashflow © C O P Y R I G H T M e d i a S a u c e
- 36. | Media – Sauce | Mellissa Norman Local community Face to face Evening Tourists/hotel entertainment Tasty food Great Chef Web website Phone Restaurant Front of house Staff Kitchen Sales margin equipment Ingredients © C O P Y R I G H T M e d i a S a u c e
- 37. | Media – Sauce | Mellissa Norman Web users Software globally development Mass Payment Free internet Customised providers calls People who Distribution want to call partners phones Cheap calls to phones Telco partners Software Developers Skype.com Software Headset partnerships Free Software Development Hardware sales Complaint Skype prepaid managment less than 10% © C O P Y R I G H T M e d i a S a u c e
- 38. | Media – Sauce | Mellissa Norman Map out your business model Start with V.P © C O P Y R I G H T M e d i a S a u c e
- 39. | Media – Sauce | Mellissa Norman Your SWOT What are your strengths, weaknesses of your business model? What possible threats and opportunities are there? • Key trends • Industry forces • Market forces • Macro-Economic © C O P Y R I G H T M e d i a S a u c e
- 40. | Media – Sauce | Mellissa Norman Exciting things you can do with business models © C O P Y R I G H T M e d i a S a u c e
- 41. Blue ocean – Sauce | Mellissa Norman | Media Blue Ocean Strategy- www.blueoceanstrategy.com © C O P Y R I G H T M e d i a S a u c e
- 42. | Media – Sauce | Mellissa Norman Value Innovation- Blue Ocean’s fab strategy What factors can What factors can be eliminated that be reduced well the industry has below the industry’s taken for granted? standard? What factors can What factors can be created that the be raised well industry has never above the industry’s offered? standard? © C O P Y R I G H T M e d i a S a u c e
- 43. | Media – Sauce | Mellissa Norman Value Innovation Eliminated Reduced Star Performers Animal Shows Unique Venue Aisle concession sales Multiple show arenas Raised Created Fun and humour Theme Theme Thrill and danger Refined environment Multiple productions Artistic music and dance © C O P Y R I G H T M e d i a S a u c e
- 44. | Media – Sauce | Mellissa Norman Current Business Model Trends • Keep it simple • Collaborative • Integrate off and online • Learning organisation • Agile • Mix and borrow from other industries © C O P Y R I G H T M e d i a S a u c e
- 45. | Media – Sauce | Mellissa Norman © C O P Y R I G H T M e d i a S a u c e
- 46. | Media – Sauce | Mellissa Norman Join 5000+ companies on the business model community on the TSB’s connect website connect.innovateuk.org/web/creativektn • Join connect • Join Creativektn • Join Biz model group For free reports, events & interviews and funding information. © C O P Y R I G H T M e d i a S a u c e
- 47. | Media – Sauce | Mellissa Norman Thank you! You can tweet at me here @melmediasauce and follow @creativektn for compertitions, funding & other useful stuff. You can email me here mel (at) media-sauce.org © C O P Y R I G H T M e d i a S a u c e
Hinweis der Redaktion
- 150 year organisation Selling books door to door where it all started, every aspect of running a business. Thought I had all the knowledge customer service, profit, a formula = success, but no framework
- Film Industry, first film portugal, film system relaying on subsidiesThis country- scotland, stayed in film for many years business end, the more budgets, and business plans less I understood about how to make things work. Industry siloed, now film comp have more control if they desired it
- Your business plan documents how you will execute your business model.
- Many reasons, you might have never examied what you have done, simular to my first film businessThe market may be changing, you always seem to be doing okay but could do better. You are offline and want to work online or online and want to work off line
- Some times you see something that is needed that the world hasn’t figuredout yet.
- 4 steps not a quick and easy thing to do but today we can’t cover all of these but we can give you some tools that might help you understand whether you need to change your model and a framework that can help you creatively re develop your model
- Biggest skill you need is creativity, design not about business knowledge
- going to use a mix of well know big examples that most, if not all of you should knw. This will help illustrate what we are talking about.
- Web, tv, advertising, face to face.
- A company that has mixed an off line model and a online on change their buying and selling price.
- Borrowing from other industries is common. Electric car, lots of barriers to the market place.
- An interesting partnership recently is between Moo and Facebook