1. Social Media Police:
Nonprofit Edition
#13NTCpopo
Maddie Grant
Allyson Kapin
Melanie Mathos

2. WE
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3. Social Media Police: Nonprofit Edition #13NTCpopo Slide 3

4. LOOK WHO’S TRENDING
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5. Human Rights Campaign Stand for Marriage
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6. Human Rights Campaign Stand for Marriage
Best Use
of Social
Media
Social Media Police: Nonprofit Edition #13NTCpopo Slide 6

7. Giving Days
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8. Save Big Bird
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9. Save Big Bird
Best Use
of Social
Media
Social Media Police: Nonprofit Edition #13NTCpopo Slide 9

10. LOOK WHO’S TRENDING:
FAN FAVORITE
_______________________
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11. HOT TICKET
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12. NRA GOES SILENT
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13. NRA GOES SILENT
Worst Use of
Social Media
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14. BULLY
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15. ON THE JOB
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16. HOT TICKET:
FAN FAVORITE
_______________________
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17. GOTTA HAVE IT!
MAKE IT STOP!
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18. GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE
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19. GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
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20. GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
Best Use
of Social
Media
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21. GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
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22. GOTTA HAVE IT!
MEASUREMENT: GOODWILL’S #150JOBS
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23. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
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24. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
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25. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
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26. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
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27. GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
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28. GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
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29. GOTTA HAVE IT!
MEMES ON A MISSION
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30. GOTTA HAVE IT!
JUST PIN IT
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31. MAKE IT STOP!
STOP NOT LISTENING!
PULLED
CAMPAIGN 2
HRS IN – STILL
TWEETS TODAY
ON HASHTAG
REACTED
289K
SIGNATURES ON
CHANGE.ORG
PETITION – STILL
NO RESPONSE
Social Media Police: Nonprofit Edition #13NTCpopo Slide 31

32. MAKE IT STOP!
STOP NOT LISTENING!
Worst Use of
Social Media
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33. MAKE IT STOP!
BROADCASTING
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34. MAKE IT STOP!
INTERNET TROLLING AND INTERNET MOBS
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35. MAKE IT STOP!
QR CODE ABUSE
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36. MAKE IT STOP!
QR CODE ABUSE
Worst Use of
Social Media
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37. MAKE IT STOP!
SHALLOW ENGAGEMENT
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38. MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it,
donate to or help the RSPCA,Blue Cross, PDSA
, Dog’s Trust or another animal charity of your
choice.
• Image of poorly or disabled babies = Don’t Like it,
donate to or help Great Ormond Street Hospital
, NSPCC, Action For Children, Roald Dahl
Charity, or another children’s charity of your
choice.
• Image of poorly or disabled soldier = Don’t Like it,
donate to or help Soldier’s Charity, Help For
Heroes, Support Our Soldiers, Soldiers Off The
Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
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39. GOTTA HAVE IT!
MAKE IT STOP!
FAN FAVORITE
_______________________
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40. Best Use
of Social
Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. NEWSJACKING - CHARITY: WATER
4. WRITE-IN
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41. 1. NRA GOES SILENT
2. CNN GOES SILENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst
Use of
Social
Media
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42. TEACHING MOMENTS
1.Listen, don’t broadcast
2.Be prepared to take advantage of news
moments (or to adjust your messaging in
light of news moments)
3.Respond quickly (to both positive and
negative)
4.Create a movement
5.Have fun!
6.Measure, measure, measure
7.Have a social media staff handbook
8.Have a plan in place to manage an online
crisis so it doesn’t bubble up and implode
9.Tailor content specifically for each social
media channel as each one has its own tone,
terminology, etc.
10.Learn from failures
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43. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using #13NTCpopo at www.nten.org/ntc/eval