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50   Social Media Tactics
                    for Nonprofits




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               60
If you’re tweeting:
                      #50smt


                         Chad Norman & Melanie Mathos| Page #2
32 41 22 8 15     2
21
6                   3
       You may remember…

       Social Media
4 50 Nonprofits 4
       Tactics for


9                   1
   www.blackbaud.com/50Tactics

0                          Chad Norman & Melanie Mathos| Page #3
So, you’ve got a social media plan, right?




                                  Chad Norman & Melanie Mathos| Page #4
SOCIAL MEDIA TACTIC




                                   51

Use Twitter Widgets to display
updates on your website or blog.
                           Chad Norman & Melanie Mathos| Page #5
SOCIAL MEDIA TACTIC




                           52

Enhance team collaboration
by scheduling and assigning
tweets and monitoring.
                   Chad Norman & Melanie Mathos| Page #6
SOCIAL MEDIA TACTIC




                           53

Learn what
hashtags mean
and analyze them
in real-time.
                   Chad Norman & Melanie Mathos| Page #7
SOCIAL MEDIA TACTIC




                              54

Measure how far
your tweets travel.
                      Chad Norman & Melanie Mathos| Page #8
SOCIAL MEDIA TACTIC




                               55

Help web visitors tweet about
your content with one click.
                       Chad Norman & Melanie Mathos| Page #9
SOCIAL MEDIA TACTIC




                 56

Register with
Twitter's Hope
140 Program.

       Chad Norman & Melanie Mathos| Page #10
SOCIAL MEDIA TACTIC




                        57
Automatically feed
your blog to Twitter
and Facebook.


              Chad Norman & Melanie Mathos| Page #11
SOCIAL MEDIA TACTIC




                                58


Identify your top contributors
and influencers.
                      Chad Norman & Melanie Mathos| Page #12
SOCIAL MEDIA TACTIC




                            59

Ask your friends and top
fans to share your news.

                  Chad Norman & Melanie Mathos| Page #13
SOCIAL MEDIA TACTIC




Share the backchannel              60
chatter at your event.




                         Chad Norman & Melanie Mathos| Page #14
SOCIAL MEDIA TACTIC




                                 61

Organize a chat room
conversation around a hashtag.

                       Chad Norman & Melanie Mathos| Page #15
SOCIAL MEDIA TACTIC

Create and share a daily
roundup of tweets
important to your cause.             62


                           Chad Norman & Melanie Mathos| Page #16
SOCIAL MEDIA TACTIC




                                      63


Use interactive video overlays to
increase conversions.
                            Chad Norman & Melanie Mathos| Page #17
SOCIAL MEDIA TACTIC




                             64


Use video annotations for
multiple calls to action.
                   Chad Norman & Melanie Mathos| Page #18
SOCIAL MEDIA TACTIC




                              65

Create a photo petition in
support of a campaign.
                    Chad Norman & Melanie Mathos| Page #19
SOCIAL MEDIA TACTIC




                       66
Release your photos
under a Creative
Commons license.




             Chad Norman & Melanie Mathos| Page #20
SOCIAL MEDIA TACTIC




                                 67

Claim your location of
Foursquare to ensure accuracy
and maximize exposure.
                       Chad Norman & Melanie Mathos| Page #21
SOCIAL MEDIA TACTIC




                           68

Create a branded page on
Foursquare to maximize
your presence.
                 Chad Norman & Melanie Mathos| Page #22
SOCIAL MEDIA TACTIC




                                  69
Create a custom badge on
Foursquare to encourage
check-ins and repeat visits.




                        Chad Norman & Melanie Mathos| Page #23
SOCIAL MEDIA TACTIC


Extend your mission by
leaving tips at check-in spots.             70


                                  Chad Norman & Melanie Mathos| Page #24
SOCIAL MEDIA TACTIC
Encourage students to explore
their campus with Foursquare
for Universities.                         71


                                Chad Norman & Melanie Mathos| Page #25
SOCIAL MEDIA TACTIC




                            72

Create special offers to
reward your supporters.
                  Chad Norman & Melanie Mathos| Page #26
SOCIAL MEDIA TACTIC
Raise money and awareness
with campaigns geared
around check-ins.                     73


                            Chad Norman & Melanie Mathos| Page #27
SOCIAL MEDIA TACTIC




                            74
Make your content
shareable on Facebook
by adding a Like button.


                  Chad Norman & Melanie Mathos| Page #28
SOCIAL MEDIA TACTIC




                                  75
Incorporate
Facebook activity
into your website
with a social plugin.


                        Chad Norman & Melanie Mathos| Page #29
SOCIAL MEDIA TACTIC




                                76


Display the rules for your
Facebook community.
                      Chad Norman & Melanie Mathos| Page #30
SOCIAL MEDIA TACTIC




                       77

Encourage action
with a "Get Involved"
Facebook tab.
             Chad Norman & Melanie Mathos| Page #31
SOCIAL MEDIA TACTIC




                             78

Support a specific call to
action with its own tab.
                   Chad Norman & Melanie Mathos| Page #32
SOCIAL MEDIA TACTIC




                       79
Provide a forum for
sharing personal
experiences with the
Facebook Stories
application.
             Chad Norman & Melanie Mathos| Page #33
SOCIAL MEDIA TACTIC




                                  80


Officially "claim" your location
on Facebook Places.
                        Chad Norman & Melanie Mathos| Page #34
SOCIAL MEDIA TACTIC




                            81

Ask your fans to share
your organization's page
with their friends.
                  Chad Norman & Melanie Mathos| Page #35
SOCIAL MEDIA TACTIC




                            82

Launch a friend campaign
to broaden your audience.
                  Chad Norman & Melanie Mathos| Page #36
SOCIAL MEDIA TACTIC




                                83
Add [TICKETED] [FREE] or
[REGISTRATION REQUIRED] to
your Facebook event titles.


                      Chad Norman & Melanie Mathos| Page #37
SOCIAL MEDIA TACTIC




                                     84

Create a branded social network
around a specific topic or cause.
                           Chad Norman & Melanie Mathos| Page #38
SOCIAL MEDIA TACTIC




                          85

Leverage social media
culture in your
organization's internal
communications.
                Chad Norman & Melanie Mathos| Page #39
SOCIAL MEDIA TACTIC




Participate in social buying platforms to
                                                      86
acquire new visitors and members.




                                            Chad Norman & Melanie Mathos| Page #40
SOCIAL MEDIA TACTIC




                            87
Crowdsource feedback
from your social network
with question platforms.




                  Chad Norman & Melanie Mathos| Page #41
SOCIAL MEDIA TACTIC

Use QR codes to provide instant
access to information and engage
supporters in a unique way.                  88


                                   Chad Norman & Melanie Mathos| Page #42
SOCIAL MEDIA TACTIC




                                                 89


Monitor conversations about your organization and
cause with social media monitoring services.
                                       Chad Norman & Melanie Mathos| Page #43
SOCIAL MEDIA TACTIC




                                      90

Socialize your online pressroom to
extend reach and to provide real-
time updates and dynamic content.
                            Chad Norman & Melanie Mathos| Page #44
SOCIAL MEDIA TACTIC




                          91

Encourage supporters
to leverage their social
networks for
alternative giving.
                Chad Norman & Melanie Mathos| Page #45
SOCIAL MEDIA TACTIC




                                    92

Involve your blogger community to
share first-hand experiences with
your organization and cause.

                          Chad Norman & Melanie Mathos| Page #46
SOCIAL MEDIA TACTIC




                                93

Use universal commenting tools
to encourage participation on
your blog or site.
                      Chad Norman & Melanie Mathos| Page #47
SOCIAL MEDIA TACTIC




                            94

Participate in giving
contests (with caution).

                  Chad Norman & Melanie Mathos| Page #48
SOCIAL MEDIA TACTIC




                             95

Livestream your events to
extend your reach and engage
your online community.
                   Chad Norman & Melanie Mathos| Page #49
SOCIAL MEDIA TACTIC




                           96

Bookmark this website:
www.jumo.com.
                 Chad Norman & Melanie Mathos| Page #50
SOCIAL MEDIA TACTIC




                           97

Establish your presence
on wiki communities.
                 Chad Norman & Melanie Mathos| Page #51
SOCIAL MEDIA TACTIC




                                98

Add your organization's voice
and expertise in forums and
on social networks.
                      Chad Norman & Melanie Mathos| Page #52
SOCIAL MEDIA TACTIC




                              99

Help your cause on
LinkedIn by using the
Nonprofit Learning Center.
                    Chad Norman & Melanie Mathos| Page #53
SOCIAL MEDIA TACTIC




                              100


Share your content and resources
on the web's largest community for
sharing presentations.

                          Chad Norman & Melanie Mathos| Page #54
Questions?




             Chad Norman & Melanie Mathos| Page #55
Thank you!
     Let’s keep the conversation going…

chad.norman@blackbaud.com   melanie.mathos@blackbaud.com
   twitter.com/chadnorman        twitter.com/melmatho




Blackbaud.com/ChadNorman       Blackbaud.com/BlackbaudNews
                                            Chad Norman & Melanie Mathos| Page #56
Resources
Tools and Services                       Nonprofit Examples Used

http://twitter.com/goodies/widgets       http://flickr.com/groups/starbucksphotopetition/pool/
http://cotweet.com                       http://youtube.com/watch?v=DEnlrE4iMBU
http://hootsuite.com                     http://youtube.com/stillerstrong#p/a/f/0/AmIzKODbLHA
http://wthashtag.com                     http://bethkanter.org/surfrider-foundation/
http://tweetreach.com                    http://flickr.com/photos/ifrc/4244092347/
http://hope140.org                       http://foursquare.com/nwf
http://twitterfeed.com                   http://foursquare.com/venue/509676
http://visibletweets.com                 http://brooklynmuseum.org/community/foursquare/
http://tweetchat.com                     http://foursquare.com/venue/114384
http://twitterfall.com                   http://greenpeace.org/usa/
http://paper.li
                                         http://facebook.com/humanesociety#!/humanesociety?v=info
http://youtube.com/nonprofits
                                         http://facebook.com/calparks?v=app_10467688569#!/calparks
http://foursquare.com/universities
                                         http://tomamawithlove.org/
http://developers.facebook.com/plugins
                                         http://www.facebook.com/bestfriendsanimalsociety
http://creativecommons.org
                                         http://facebook.com/redcross#!/redcross?v=app_143615955650480
http://groupon.com/g-team
http://radian6.com                       http://brooklynmuseum.org/community/foursquare/
http://learn.linkedin.com/non-profits/   http://facebook.com/FieldstoFamilies?v=app_2344061033
http://slideshare.net                    http://spinalcordinjury-paralysis.org/app/render/go.aspx?xsl=tp_comm
                                         http://berare.org
                                         http://newsroom.redcross.org/
                                         http://savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh
                                         http://stridesacrosstexas.org/http://www.flickr.com/groups/dailyrayofho
                                                                              Chad Norman & Melanie Mathos| Page #57

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50 more-social-media-tactics-for-nonprofits

  • 1. 50 Social Media Tactics for Nonprofits 764 71 7689 9994 Presenter 31 26 22 77 65 74 819 57 5358 6 62 60
  • 2. If you’re tweeting: #50smt Chad Norman & Melanie Mathos| Page #2
  • 3. 32 41 22 8 15 2 21 6 3 You may remember… Social Media 4 50 Nonprofits 4 Tactics for 9 1 www.blackbaud.com/50Tactics 0 Chad Norman & Melanie Mathos| Page #3
  • 4. So, you’ve got a social media plan, right? Chad Norman & Melanie Mathos| Page #4
  • 5. SOCIAL MEDIA TACTIC 51 Use Twitter Widgets to display updates on your website or blog. Chad Norman & Melanie Mathos| Page #5
  • 6. SOCIAL MEDIA TACTIC 52 Enhance team collaboration by scheduling and assigning tweets and monitoring. Chad Norman & Melanie Mathos| Page #6
  • 7. SOCIAL MEDIA TACTIC 53 Learn what hashtags mean and analyze them in real-time. Chad Norman & Melanie Mathos| Page #7
  • 8. SOCIAL MEDIA TACTIC 54 Measure how far your tweets travel. Chad Norman & Melanie Mathos| Page #8
  • 9. SOCIAL MEDIA TACTIC 55 Help web visitors tweet about your content with one click. Chad Norman & Melanie Mathos| Page #9
  • 10. SOCIAL MEDIA TACTIC 56 Register with Twitter's Hope 140 Program. Chad Norman & Melanie Mathos| Page #10
  • 11. SOCIAL MEDIA TACTIC 57 Automatically feed your blog to Twitter and Facebook. Chad Norman & Melanie Mathos| Page #11
  • 12. SOCIAL MEDIA TACTIC 58 Identify your top contributors and influencers. Chad Norman & Melanie Mathos| Page #12
  • 13. SOCIAL MEDIA TACTIC 59 Ask your friends and top fans to share your news. Chad Norman & Melanie Mathos| Page #13
  • 14. SOCIAL MEDIA TACTIC Share the backchannel 60 chatter at your event. Chad Norman & Melanie Mathos| Page #14
  • 15. SOCIAL MEDIA TACTIC 61 Organize a chat room conversation around a hashtag. Chad Norman & Melanie Mathos| Page #15
  • 16. SOCIAL MEDIA TACTIC Create and share a daily roundup of tweets important to your cause. 62 Chad Norman & Melanie Mathos| Page #16
  • 17. SOCIAL MEDIA TACTIC 63 Use interactive video overlays to increase conversions. Chad Norman & Melanie Mathos| Page #17
  • 18. SOCIAL MEDIA TACTIC 64 Use video annotations for multiple calls to action. Chad Norman & Melanie Mathos| Page #18
  • 19. SOCIAL MEDIA TACTIC 65 Create a photo petition in support of a campaign. Chad Norman & Melanie Mathos| Page #19
  • 20. SOCIAL MEDIA TACTIC 66 Release your photos under a Creative Commons license. Chad Norman & Melanie Mathos| Page #20
  • 21. SOCIAL MEDIA TACTIC 67 Claim your location of Foursquare to ensure accuracy and maximize exposure. Chad Norman & Melanie Mathos| Page #21
  • 22. SOCIAL MEDIA TACTIC 68 Create a branded page on Foursquare to maximize your presence. Chad Norman & Melanie Mathos| Page #22
  • 23. SOCIAL MEDIA TACTIC 69 Create a custom badge on Foursquare to encourage check-ins and repeat visits. Chad Norman & Melanie Mathos| Page #23
  • 24. SOCIAL MEDIA TACTIC Extend your mission by leaving tips at check-in spots. 70 Chad Norman & Melanie Mathos| Page #24
  • 25. SOCIAL MEDIA TACTIC Encourage students to explore their campus with Foursquare for Universities. 71 Chad Norman & Melanie Mathos| Page #25
  • 26. SOCIAL MEDIA TACTIC 72 Create special offers to reward your supporters. Chad Norman & Melanie Mathos| Page #26
  • 27. SOCIAL MEDIA TACTIC Raise money and awareness with campaigns geared around check-ins. 73 Chad Norman & Melanie Mathos| Page #27
  • 28. SOCIAL MEDIA TACTIC 74 Make your content shareable on Facebook by adding a Like button. Chad Norman & Melanie Mathos| Page #28
  • 29. SOCIAL MEDIA TACTIC 75 Incorporate Facebook activity into your website with a social plugin. Chad Norman & Melanie Mathos| Page #29
  • 30. SOCIAL MEDIA TACTIC 76 Display the rules for your Facebook community. Chad Norman & Melanie Mathos| Page #30
  • 31. SOCIAL MEDIA TACTIC 77 Encourage action with a "Get Involved" Facebook tab. Chad Norman & Melanie Mathos| Page #31
  • 32. SOCIAL MEDIA TACTIC 78 Support a specific call to action with its own tab. Chad Norman & Melanie Mathos| Page #32
  • 33. SOCIAL MEDIA TACTIC 79 Provide a forum for sharing personal experiences with the Facebook Stories application. Chad Norman & Melanie Mathos| Page #33
  • 34. SOCIAL MEDIA TACTIC 80 Officially "claim" your location on Facebook Places. Chad Norman & Melanie Mathos| Page #34
  • 35. SOCIAL MEDIA TACTIC 81 Ask your fans to share your organization's page with their friends. Chad Norman & Melanie Mathos| Page #35
  • 36. SOCIAL MEDIA TACTIC 82 Launch a friend campaign to broaden your audience. Chad Norman & Melanie Mathos| Page #36
  • 37. SOCIAL MEDIA TACTIC 83 Add [TICKETED] [FREE] or [REGISTRATION REQUIRED] to your Facebook event titles. Chad Norman & Melanie Mathos| Page #37
  • 38. SOCIAL MEDIA TACTIC 84 Create a branded social network around a specific topic or cause. Chad Norman & Melanie Mathos| Page #38
  • 39. SOCIAL MEDIA TACTIC 85 Leverage social media culture in your organization's internal communications. Chad Norman & Melanie Mathos| Page #39
  • 40. SOCIAL MEDIA TACTIC Participate in social buying platforms to 86 acquire new visitors and members. Chad Norman & Melanie Mathos| Page #40
  • 41. SOCIAL MEDIA TACTIC 87 Crowdsource feedback from your social network with question platforms. Chad Norman & Melanie Mathos| Page #41
  • 42. SOCIAL MEDIA TACTIC Use QR codes to provide instant access to information and engage supporters in a unique way. 88 Chad Norman & Melanie Mathos| Page #42
  • 43. SOCIAL MEDIA TACTIC 89 Monitor conversations about your organization and cause with social media monitoring services. Chad Norman & Melanie Mathos| Page #43
  • 44. SOCIAL MEDIA TACTIC 90 Socialize your online pressroom to extend reach and to provide real- time updates and dynamic content. Chad Norman & Melanie Mathos| Page #44
  • 45. SOCIAL MEDIA TACTIC 91 Encourage supporters to leverage their social networks for alternative giving. Chad Norman & Melanie Mathos| Page #45
  • 46. SOCIAL MEDIA TACTIC 92 Involve your blogger community to share first-hand experiences with your organization and cause. Chad Norman & Melanie Mathos| Page #46
  • 47. SOCIAL MEDIA TACTIC 93 Use universal commenting tools to encourage participation on your blog or site. Chad Norman & Melanie Mathos| Page #47
  • 48. SOCIAL MEDIA TACTIC 94 Participate in giving contests (with caution). Chad Norman & Melanie Mathos| Page #48
  • 49. SOCIAL MEDIA TACTIC 95 Livestream your events to extend your reach and engage your online community. Chad Norman & Melanie Mathos| Page #49
  • 50. SOCIAL MEDIA TACTIC 96 Bookmark this website: www.jumo.com. Chad Norman & Melanie Mathos| Page #50
  • 51. SOCIAL MEDIA TACTIC 97 Establish your presence on wiki communities. Chad Norman & Melanie Mathos| Page #51
  • 52. SOCIAL MEDIA TACTIC 98 Add your organization's voice and expertise in forums and on social networks. Chad Norman & Melanie Mathos| Page #52
  • 53. SOCIAL MEDIA TACTIC 99 Help your cause on LinkedIn by using the Nonprofit Learning Center. Chad Norman & Melanie Mathos| Page #53
  • 54. SOCIAL MEDIA TACTIC 100 Share your content and resources on the web's largest community for sharing presentations. Chad Norman & Melanie Mathos| Page #54
  • 55. Questions? Chad Norman & Melanie Mathos| Page #55
  • 56. Thank you! Let’s keep the conversation going… chad.norman@blackbaud.com melanie.mathos@blackbaud.com twitter.com/chadnorman twitter.com/melmatho Blackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews Chad Norman & Melanie Mathos| Page #56
  • 57. Resources Tools and Services Nonprofit Examples Used http://twitter.com/goodies/widgets http://flickr.com/groups/starbucksphotopetition/pool/ http://cotweet.com http://youtube.com/watch?v=DEnlrE4iMBU http://hootsuite.com http://youtube.com/stillerstrong#p/a/f/0/AmIzKODbLHA http://wthashtag.com http://bethkanter.org/surfrider-foundation/ http://tweetreach.com http://flickr.com/photos/ifrc/4244092347/ http://hope140.org http://foursquare.com/nwf http://twitterfeed.com http://foursquare.com/venue/509676 http://visibletweets.com http://brooklynmuseum.org/community/foursquare/ http://tweetchat.com http://foursquare.com/venue/114384 http://twitterfall.com http://greenpeace.org/usa/ http://paper.li http://facebook.com/humanesociety#!/humanesociety?v=info http://youtube.com/nonprofits http://facebook.com/calparks?v=app_10467688569#!/calparks http://foursquare.com/universities http://tomamawithlove.org/ http://developers.facebook.com/plugins http://www.facebook.com/bestfriendsanimalsociety http://creativecommons.org http://facebook.com/redcross#!/redcross?v=app_143615955650480 http://groupon.com/g-team http://radian6.com http://brooklynmuseum.org/community/foursquare/ http://learn.linkedin.com/non-profits/ http://facebook.com/FieldstoFamilies?v=app_2344061033 http://slideshare.net http://spinalcordinjury-paralysis.org/app/render/go.aspx?xsl=tp_comm http://berare.org http://newsroom.redcross.org/ http://savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh http://stridesacrosstexas.org/http://www.flickr.com/groups/dailyrayofho Chad Norman & Melanie Mathos| Page #57