Weitere ähnliche Inhalte Ähnlich wie LinkedIn Basic Training Ähnlich wie LinkedIn Basic Training (20) Mehr von Social Media Performance Group Mehr von Social Media Performance Group (14) Kürzlich hochgeladen (20) LinkedIn Basic Training1. LinkedIn for Job Search
Basics
Using LinkedIn to Stand Out in
the Crowd
Mike Ellsworth
Linked InSolutions
www.LinkedInSolutions.com
2. Meeting Logistics
• If the GoToWebinar
menu is blocking your
screen, click the right-
facing double arrows
on the upper left of
the menu.
3. Meeting Logistics
• To ask a question,
click the hand icon
and type your
question
• To work on your
LinkedIn profile, you
can minimize the
Webinar and start
your browser
4. Meeting Logistics
• Many of the links in the presentation are
available online at:
bit.ly/D6O7L
• You’ll get copies of the slides after the
Webinar
5. About ME
• LinkedIn user since June 16, 2003
• Networking online since the 80s
• 15 years at Nielsen Co.
• 6 years as IT strategy consultant
• <3 years at State of Minnesota
– Program Director of CareerOneStop
• But here as a citizen and
entrepreneur
5
6. Today’s Agenda
• Building Your Personal Brand
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
7. Finding a Job During a
Recession
• Remember that jobs are still out there
• Keep networking
• Use your family network wisely
Connection
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
8. Finding a Job - Offline
• Rework your resume
– Make it keyword rich – more later on that
– Talk about what you DID, not what you were
responsible for
– Always include outcomes – “grew sales
to $1B”
• Post it everywhere
– I still get queries from resume postings
that are years old
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
9. I don’t think we’re only offline anymore . .
.
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
10. Finding a Job - Online
• “For every 1,470 resumes, there’s 1 job
offer made and accepted”
– Richard Bolles, bestselling author,
What Color is Your Parachute?
• In 2008, only 12% of jobs came
from job boards
Copyright © 2009, StratVantage Consulting, LLC All Rights Reserved
LLC.
11. Finding a Job - Approach
• Top Goals for Online Networking
– Create a community of contacts who can
recommend you and connect you
– Conduct research on employers
– Expand your job search to new markets
– Create a higher profile and
build your personal brand
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
13. Managing Your Online Brand
• Don’ts (rules apply for all online media)
• Badmouth current/previous
employer/colleagues
• Mention you’re on a job search if your present
employer isn’t aware
• Write or post anything you wouldn’t want
o Your own family to see
o To see on a billboard
o To be published on the front page
of the Wall Street Journal
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
14. Today’s Agenda
• Building Your Personal Brand
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
15. Employers Use Social Media
• 22 percent of hiring managers researched
job candidates (up from 11% in 2006)
• 9 percent plan to start
• 34 percent found content caused them to
eliminate candidate from consideration
• 24 percent found content that solidified
hiring/consideration decision
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
16. What Employers Look For
Online
• Background supporting job qualifications
• Demonstrated fit for culture
• Profile was creative
• Great references posted
• Professional image portrayed
• Honors/awards received and highlighted
• Demonstrated a wide range of
interests
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
17. So That’s What You Must
Provide
• Make sure all your online information:
• Demonstrates your background and
qualifications
• Demonstrates your ability to fit in
• Shows creativity
• Includes references and testimonials
• Is professional
• Highlights honors/awards
• Demonstrates wide range of
interests
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
18. How to Find a Job
Source: Jeremiah Owyang
www.web-
strategist.com/blog/category/jo
b-survey/
19. Finding a Job – People Search
• Job search is now “people search”
– Name the top companies you want to work
– Find people who are employed at those
companies
– Network with them, form a strong relationship
and they perform the job search for you.
Dan Schawbel, PersonalBrandingBlog.com
Copyright © 2009, StratVantage Consulting, LLC All Rights Reserved
LLC.
20. Finding a Job – People Search
• In fact, many employers avoid posting
jobs
• They search job boards and LinkedIn
instead
Copyright © 2009, StratVantage Consulting, LLC All Rights Reserved
LLC.
21. Why Use LinkedIn?
• It’s a professional social networking site . .
• For professionals
• 35 million of them
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
22. Why Use LinkedIn?
• Most importantly:
– Employers search for candidates
– Microsoft, Ebay, Netflix, and Target (and many
more) have used LinkedIn
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
23. Who is On LinkedIn?
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
24. Today’s Agenda
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Building Your Personal Brand
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
26. Ensure Profile is Complete
• Users with complete profiles are
40 times more likely to receive
opportunities through LinkedIn
• Get recommendations
27. Create Your Profile
• Current and past position – complete
• Education – complete
• Photo – just you, taken by a pro
• Nickname or maiden name – for
search
• Summary – more on this
• Websites – all of them
• Interests – be careful
• Email addresses – all of them
• NO TYPOS!
28. Profile Contents
• The more info the better
• Use industry-specific keywords
• Use acronyms AND spell them out
– Searchability
– Keywords, keywords, keywords!
– Lots of them!
– Google your job title to find good keywords
– Search your job title on LinkedIn
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
30. Create Your Profile
• Customize profile URL to your name
– www.linkedin.com/in/mikeellsworth
– NOT www.linkedin.com/in/smith12345!!!!!
– Create a PDF of your profile to send along
with your resume
32. Put “Looking” in Profile
• If you’re
looking, say so
in your headline
• And in your
summary
• Refresh your
summary every
two weeks
33. Consider Listing Email in Profile
• May earn you
lots of spam
• But makes it
easier for
recruiters and
employers to
contact you
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
34. Change Contact Settings
• Definitely
check “Career
Opportunities”
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
35. Change Using Your Network
• Definitely
check “Find a
Job”
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
36. Today’s Agenda
• Building Your Personal Brand
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
37. Make and Get Recommendations
• Make
recommendations
and ask for
recommendations
• Feels good to
recommend and to
be recommended
• Great for job
references
38. Make Connections
• Average number of connections: 34-38
• You can do better than that . . .
• Those with connections >500 are LIONs
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
39. What is a LinkedIn LION™?
• LION™ stands for LinkedIn Open
Networker - ~16,000 LION members
• LIONs connect with anyone
• Don’t care who you are, what you do,
what they can do for you,
or what you can do for them
• Will never IDK you – you hope!
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
40. What is an IDK?
• If you try to connect with a LinkedIn
member and they don’t remember you,
they can IDK – I Don’t Know – your
attempt
• Five IDKs and LinkedIn black-
lists you
• If a LION IDKs you, you are
not penalized, supposedly
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
41. Help! I’ve Been IDKed!
• To remove the restriction contact
Customer Service
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
42. Alternative to Becoming a LION?
• Find at least 5 LIONs in your industry,
locality, occupation
• Network with them
• Will grow your network exponentially
• Takes very little effort vs. being a LION
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
43. Today’s Agenda
• Building Your Personal Brand
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
44. Power Tool: Google
• First step: Check out your competition
• site:www.linkedin.com YOUR
KEYWORDS HERE and LOCATION
-directory Excludes company directory
• For example:
• site:www.linkedin.com engineer and
Minnesota -directory
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
45. Adding Connections
• You start with
3,000
available
invitations
• Click “Add
Connections”
• Always
personalize
your
invitation!
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
46. Searching on LinkedIn
• LinkedIn free account limits search viewing
to 100 results
• Use quotes around search terms for
example “project manager”, “vice president”
• Use OR to combine searches
“director" OR “vice president"
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
47. Search for Contacts
• Search for
people
• Note how
far away
they are
• If you
share a
group,
great!
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
48. Three Degrees of LinkedIn
rr
1 rr 1 3 rr
2 rr
3 rr
2 rr
3 rr
rr
1
rr
1 2 rr
3 rr
rr
3 rr
1 1 rr
2 rr 2 rr
3 rr
rr
2 rr 3 rr
1
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
49. Power Tool: LinkedIn Toolbars
• Install LinkedIn Browser Toolbar
• www.linkedin.com/static?key=tools
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
50. Power Tool: LinkedIn Toolbars
• Install LinkedIn Browser Toolbar
• Bonus! It installs JobsInsider
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
51. JobsInsider
• Example display with Monster
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
52. Power Tool: LinkedIn Toolbars
• Install LinkedIn OutlookToolbar
• The Grab button is worth it by itself
• Grab contact info from email sigs!
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
53. Follow Just Joined
• Check out the Just Joined LinkedIn
section of your Home page:
• New LinkedIn users that worked or
attended the companies and schools
listed on your profile
• Click links, find people you know, and
invite them to connect
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
54. Inviting People to Connect
• Several ways to invite people
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
55. Inviting People: Get Introduced
• Check out your
connections’
networks
• Get introduced
through a
connection
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
56. Inviting People: Add Contact
• Add contact to your network – must have
some kind of connection
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
57. Inviting Colleagues
• Add contact to your network - colleague
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
58. Inviting Classmates
• Add contact to your network - classmate
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
60. Inviting Fellow Group Members
• Add contact to your network - groups
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
61. Use the Jobs Section
• Hundreds of jobs are posted
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
63. LinkedIn Advanced Job Search
• Advanced
Job Search
• Search by
title or
function
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
64. LinkedIn Advanced Job Search
• Shows “hiring manager”
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
65. Search Titles
• Advanced
Search
• How great
is that?!
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
66. Today’s Agenda
• Building Your Personal Brand
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
67. Join Groups
• Join groups
• Up to 50
• Get email
digests of
discussions
• A way to connect
to people you
don’t know
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
68. Finding and Joining Groups
• Enter pretty much any keyword, and
you’ll find a group
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
69. Create a LinkedIn Group
• Determine a concept or problem
of concern to your target audience
• Create a LinkedIn Group
• Name it using keywords
• Invite your contacts
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
70. LinkedIn Group Strategy
• Need plan to recruit members
• Set a policy on the types of posts
– Prevent LION invites?
– Prevent repeatedly posting the same
post?
• Keywords for groups are key
– Microsoft ex-employees group is run
by an Apple recruiter
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
71. LinkedIn Group Strategy
• Encourage members to display group
logo on their profiles
• Group search is only
done on the
300 word summary
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
73. Never Can Say Goodbye
• How do you drop a contact?
• Click Connections, select Connection,
then Remove
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
75. Thank You!
More In-Depth Training from Linked
InSolutions
– Linked In or Left Out: Using LinkedIn and
Twitter to Find a Job – 3-hour Workshop
– Using Social Media for Business – 90-minute
Webinar
– Using Social Media for Recruiting – 90-minute
Webinar
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
76. Thank You!
– You are welcome to connect with me:
– Mike Ellsworth
– Twitter: @MikeEllsworth
– LinkedIn: www.LinkedIn.com/in/MikeEllsworth
– Facebook:
www.facebook.com/MichaelJEllsworth
– Google Mike Ellsworth and check the bottom of
the first page
– MikeEllsworth@LinkedInSolutions.com
– 952-484-5287
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved
77. Thank You!
– Linked InSolutions Facebook Page:
bit.ly/mRREZ
– Social Media for Job Search LinkedIn
Group: bit.ly/otzeF
– StratVantage Consulting LinkedIn Page:
bit.ly/5ayeF
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved