presentation for S09

1. Men’s Summer Kick-Off 2009
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

2. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

3. Men’s Summer 2009 Color
CLASSIC WHITE AND NAVY
Grounds the palette and keeps it clean and preppy.
JAWDROPPING COLOR
Full spectrum of clean color ranging from soft to bright to saturated and maintaining high/low tension.
SOFT COLOR
Super soft tints and fresh pastels.
WASHED BRIGHTS
Intense, vibrant color washed down to a cleaner more tasteful level. Optimistic and wearable.
VEGETABLE COLOR
Saturated colors, clean yet spicy add hot summer intensity to the palette.
NEUTRALS
Full range of neutrals focused on the softer grays and warm off-white, add richness to the summer brights.
FOCAL FASHION COLOR
Warm, juicy, washed brights include coral, tomato and tangerine.
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

4. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

5. Men’s Summer 2009 Big Ideas
EFFORTLESS COOL
Our guy is All-American, Classic, Casual, Sexy, Rugged, Masculine, Privileged, Optimistic, Youthful, Confident, Popular, Admired, Preppy, and Athletic.
ALL of these characteristics should be built into everything we design.
FIT
Body-conscious, casual fits that are iconic to our brands and reflect an effortless cool style. We are challenging ourselves to add stretch wherever we can in order to achieve the sexiest silhouettes.
FABRICS AND TRIMS
Highest quality fabrics and trims that stand the test of time and have a super soft hand yet maintain their rugged character.
DETAILS
Rich heritage details that have iconic dimension and lived-in masculine character through use of fabrics, thread quality, stitch tension, trim mixing and overall garment construction.
WASHES, DYES, TINTS
Full range of clean, authentic washes from light to f ’ed up, that define the heritage and enhance the character of every garment. Garment dye and garment dye effects. Tinting techniques.
BRAND DEFINING TEXTURE AND PATTERN
TEXTURAL NON SOLID
Pattern as texture including micro pattern, feeder stripes, soft color in preppy layouts, end-on-end, heathers and slub.
CLASSIC STRIPES, CHECKS AND TATTERSALLS
Full range of pattern, from fine to bold.
Focus shifts to finer lines in classic hab layouts.
PLAIDS
Madras-inspired off balance layouts in medium to exploded scales.
Clean, vibrant vegetable-dyed colors or clean washed brights.
Warm white grounds for more expensive-looking pattern.
GRAPHICS
Fun, clean masculine graphics with levels of wash.
Expensive-looking rich techniques and a balance of imagery and text.
Bucket 4 graphics expand and provide pattern on the floor.
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

6. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

7. Men’s Summer 2009 Key Items
EFFORTLESS NOVELTY TEE
The most dominant tops for summer are easy, classic tees. They can be worn with almost anything and should look and feel like your favorite tee that you’ve had for years.
They have subtle detail variation in silhouette (pocket, ringer, vee), fabric (slub and poly blends), construction details and wash techniques.
PERFECT SOLID POLO
It is the easy, summer staple, and every guy should own a few.
CLASSIC HAB WOVEN SHIRT
Our biggest push in wovens is still the classic hab stripes, checks and tattersalls in the finer layouts.
In crisp pattern to optic white, they look amazing with our low slung destroy denim in light and medium washes.
MADRAS PLAIN FRONT SHORT
This is our most dramatic pattern for summer in either garment dye-inspired vegetable colors and/or washed down brights.
LIGHT AND MEDIUM DESTROY DENIM
Low-slung light and medium destroy denim is emerging everywhere, and we’re leading the way. It also helps to ground the more vibrant summer color.
SWIM
Swim is energized for summer by adding fun color to color or graphic driven (with technique) to the classic assortment of pattern.
ACCESSORIES
With the low slung direction in the bottoms world it’s all about texture and pattern in the belts and underwear.
Easy-to-wear super soft flip flops in rubber, fabric and leather complete the casual, effortless, cool style of our guy.
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

8. Warms
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

9. Cools
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

10. WASHED BRIGHTS
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

11. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

12. SOFT COLOR
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

13. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

14. VEGETABLE COLOR
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

15. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

16. NEUTRALS
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

17. CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

18. Textural classic check woven shirt Floral print board short Bucket 4 graphic tee with touches Perfect solid polo Classic micro stripe woven shirt F’ed up graphic tee with clean stacked
V-neck underwear tee Low rise boxer brief of rich technique Low slung super destroy ultra light Ringer tee heritage text and rich technique
Low slung medium destroy slim boot Molded leather and fabric flip flop Low slung belted cargo wash classic straight denim Low slung plain front short Low slung madras plaid plain front
denim Low rise classic stripe woven boxer Low rise stretch trunk Low rise woven boxer short
Low rise stretch trunk Molded novelty rubber flip flop Classic leather belt Classic leather belt Low rise boxer brief
Classic leather belt Molded novelty leather flip flop Molded leather flip flops Novelty braided belt
Molded leather flip flops Molded rubber flip flops
Summer 2009 Key Looks
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY

19. Textural striped polo
Low slung super destroy light wash
classic straight denim
Low rise stretch trunk
Classic leather belt
Molded novelty leather flip flop
Summer 2009 Key Looks
CONFIDENTIAL AND PROPRIETARY INFORMATION OF ABERCROMBIE & FITCH — FOR INTERNAL USE ONLY