1. 
Busines Growth Marketplace
Melisande Noel
Franz Dahmen
MBA 2B

2. Generation C
 The C generation, is a generation that is very linked
to the technology.
They are digital natives and exceptionnally aware to
new technology.
They are born between mid 80’s to mid 90’s

3. Youtube Generation
 Youtube generation is a subgroup of generation C.
They are less than 25years old (in 2014).
They are looking fo authentic contenue to upload in
all digitals platforms.

4. Millennials 1/2
 This generation is coming from generation X. they
are another subgroup of generation C.
 This subgroup is mainly highly inteligent and
believed they arethey are overarchivers.
Definition and characteristics

5. Millennials 2/2
 While they are traveling they are looking for:
- different design hotel
- high speed internet, high technology in rooms
-hype places
- they want to show off in their destination and hotels.
 Their consumer behaviors
- lazy generation
-they are following the newest trends
-looking for the new future trends
Expectation and consumer behavior

6. Generation C infographic

7. Review hotels targeting millennials
 RadissonRed
« THIS IS RED: A NEW HOTEL PHILOSOPHY WHERE IMAGINATION
DESIGNS THE EXPERIENCE AND EXPERIENCE INVENTS THE FUTURE. THIS IS
NOT LUXURY. THIS IS ESSENTIAL. THIS IS THE BUSINESS STORY OF
RADISSON RED – WELCOME.
WE ARE
RED IS MORE THAN AN IDEA. WE ARE RE-INTERPRETING THE GUEST
EXPERIENCE, STARTING WITH THE WOW: THE SENSE OF ARRIVAL IS A
GALLERY, IT'S ARTISTIC, ENERGETIC, PROACTIVE AND WELCOMING. AND
THE ROOMS MATCH - STYLISH AND MULTI-FUNCTIONAL - WHERE THE
WALLS ARE A CANVAS FOR MOVIES, FOR ART, FOR WORK. THERE'S A
GREAT BAR AND DELI, SIMPLE FOOD DONE REALLY WELL, ALL TRULY
CONNECTED. SPACE TO WORK, SPACE TO WORK OUT, SPACE TO PLAY,
SHOP, BROWSE, ADMIRE, MINGLE - SPACE TO SIMPLY BE. »

8. Review hotels targeting millennials
 W hotels
« Escape to where iconic design and contemporary luxury set the stage for
exclusive and extraordinary experiences at W Hotels® Worldwide. From the moment of
arrival, guests are invited into surprising, sensory environments where amplified
entertainment, vibrant lounges, modern guestrooms and innovative cocktails and cuisine
create more than just a hotel experience, but a luxury lifestyle destination. Each hotel
and resort is uniquely inspired by its destination, mixing cutting-edge design with local
influences and creating a place to play or work by day or to mix and mingle in high-
energy spaces by night. So, while every hotel is unmistakably a W hotel, each has its own
personality that is brought to life by our collaborators who are always on the cusp of
what's new and next in design, music and fashion. Live insider events, exclusive
partnerships and a Whatever/Whenever® service standard that is anything but standard
make W Hotels a place to escape and get away from the everyday hotel experience.
»

9. How does this match ?
 Radisson Red:
- Places to connect with other people phisycally and virtually
- They refuse to do standarized in their services and activities
- They focus on individuals through individual service
- Spaces for utilities millennials re looking for
 W hotels
-They want to create a Wow world for their guest.
-traditional services are renamed: concierger = Whatever/whenever /
houskeeping is Style …
- they have 3 passion that they share with their guests : Music, design and
fasion
- Hotels are located in fancy and desirable places