1. An introduction
Tuesday, March 29, 2011

3. The result of a powerful partnership
between expert venture capitalists
and world class brand builders.

5. Spark Ventures. Start up experts.
Overview Key strengths
! One of Europe’s leading seed and early stage ! One of the most entrepreneurial and established
venture management groups early stage investors in Europe
! Formed as NewMedia Investors in 1996 and ! Excellent deal flow from successful entrepreneurs,
floated on AIM as NewMedia SPARK in 1999 leading Universities and our position as one of the
most active players in our sectors
! Now an independent management company
managing £200m of investments in Technology, ! Visibility on trends and opportunities arising from a
Digital Media and Life Sciences position in over 80 companies in the sectors
! Managing funds with LPs including The European
Investment Fund, IF, Paul Capital, NIF SMBC
Ventures and GE Equity and with shareholders
including M&G (part of the Prudential), Barclays,
Morgan Stanley
! An experienced investment team who have
managed portfolios through several market cycles,
consistently delivered successful exits from a high
risk investment category, and many of whom have
worked together for over 10 years

7. BBH. A truly creative business.
Overview
! BBH is the world’s leading independent
communications agency. 27 years spent
building brand value for clients including:
! 6 offices around the world: London, New
York, Sao Paulo, Singapore, Mumbai and
Shanghai.
! The ability to create big emotional platforms
for brands that engender customer loyalty.
! Unique access to consumer trends and
behavior across a range of sectors.
! Insight driven brand development and
multimedia communication planning.
! Proven prowess in digital marketing.
7

8. BBH. Value creation.
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The business has grown 20% year- #()$$$"
on-year for the past 5 years and also
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catapulted the brand from a $0 to
$500m business in the us. ()$$$"
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Audi UK doubled in size in 5 years, #($)$$$"
selling over 100,000 units by 2007.
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The brand is now bigger than
Mercedes. ($)$$$"
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Millions of cases
Worldwide retail sales increased $1 #'"
billion with the addition of the ‘Keep #&"
walking’ campaign.
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9. Zag. Inventing brands.
• Zag is the brand ventures division of
BBH.
• Zag creates new revenue streams for
BBH by inventing brands and bringing
them to market with Joint Venture
partners.
• Zag also helps emerging businesses with
their brand strategy and marketing plans
in return for equity.

10. An example of invention. Stylish Security.
• Zag spotted that crime was rising – and no brands were
offering women personal safety solutions. The products in
market were poor and rejected by women as unfashionable
and stigmatising.
• Zag invented ila security – the first stylish security brand. And
designed a revolutionary alarm with a human scream for help.
• Zag formed a JV with Locca Ltd, and listings were secured at
M&S. The product sold out.
• Today, ila has multiple retailers in the UK and footholds in
North America and Europe. There are now 5 products in
market and a pipeline full of NPD.
• Ila was listed on the AIM index in 2010 and currently has a
market cap of £10m.

11. The combined team.
Thomas Teichman Kiko Duffy Neil Munn Adam Arnold
Chairman Investment Director Chief Executive Officer Managing Director
Spark Ventures Spark Ventures Zag, Global Zag, London
Founder and Chairman of NewMedia Kiko was part of SPARK’s founding Neil founded Zag with BBH in 2006. Adam runs Zag’s London office,
Investors, in 1996 – which merged team in 1999. Prior SPARK, Kiko He currently runs the brand invention taking responsibility for the brand
into NewMedia SPARK in 2000. spent two years with NewMedia operation globally, as well as sitting invention, brand partnering and brand
Investors assisting clients such as on the BBH Group Board. evaluation dovisions of business.
Tom has over 30 years of venture Lastminute.com, and System C
capital and investment banking Healthcare in raising more than Formerly, Neil spent 16 years at As well as managing the team, he
experience with firms including £30m. Unilever running some of its biggest leads the relationships with Zag’s
Bankers Trust, Credit Suisse and brands. In his last role, Neil was media, retail and manufacturing
Nesbitt Burns. Kiko specialises in the digital media Global Brand Director on Axe – partners.
He has raised over £5bn for sector and represents investments in Unilever’s fastest growing brand, with
companies and has backed many Firebox, Workshare, Academia and sales of over $1bn. Prior to Zag, he was a Business
successful early stage businesses, Cluster 7. Kiko was responsible for Director at BBH – working on the
many from start up, all the way to SPARK's investment in Touch Clarity Throughout his career, Neil has communications for brands including
flotation (London and NASDAQ). He (sold to Omniture), and the sale of worked in various parts of the world, Audi, ITV, and Vodafone. He remains
was on the Boards of most of these Secerno (to Trend Micro). Kiko holds helping the group establish its China a Partner of BBH.
for several years including ARC, an MBA in Finance (ESADE 2005) operation and leading the
lastminute.com, Argonaut, Dialog, and a BA in Philosophy (Manchester development of its European Adam holds a first class MA in
System C Healthcare, Wellington Pub University). beverages business out of Paris. Geography from Cambridge
Company and Libertas Capital. University.

12. Fund focus.
Brands
Consumer
Technology
Content Data
High growth potential, Disruptive business models, Addressing market gaps,
Non-capital intensive business models, Inspiring entrepreneurs.

13. Summary.
• A unique fund concept.
• Combining investment expertise with creative firepower.
• Access to the most exciting start up ideas.
• Accelerating the commercial power of brands.
• The right focus – on the digital media sector.
• The right time – as we emerge from recession.
• The advantage of being the first mover at early stage.
• All the technical back up and management skills of Spark.