When it comes to writing social media policy, you just can't say no. View this presentation on the 4 areas that must be covered when writing an effective policy. Also covered is the 7 things every policy needs and the 3 steps to get started.
1. Social Media Policy
Why You Just Can’t Say No!
Presenter: Ira S Wolfe
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
2. I’m talking to you? La, La, La…
I’m not listening!
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
3. Agenda
To Block or Not To Block Social Media
Writing Effective Social Media Policies
Internal Organizational Policies
Internal Employee Policies
External Audience Policies
Safety, Security & Regulations
Q&A
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
4. Social Media By The Numbers
• Over 600 million users on Facebook.
• 3.5 billion pieces of content are
shared each WEEK on Facebook.
• 2.5 billion photos are loaded each
month to Facebook.
• 96% of 18-35 year olds are on a
social network.
• 80% of Twitter updates happen
outside of Twitter.com.
• 25% of search results for the world’s
largest brands are links to user-
generated content.
• YouTube is the 2nd largest search
engine on the web.
• There are 133,000,000 blogs.
• 36 hours of YouTube video uploaded
every minute.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
5. Social Media Is Today’s Telephone
100 years ago:
“The telephone makes men lazy.”
“The telephone breaks up home
life and the old practice of
visiting friends.”
Disruptive innovation is
nothing new! You need
to embrace the new
communication.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
6. Social Media is much bigger than Facebook
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
7. Most Common Excuses to Block Social Media
• Intellectual Property
• Confidentiality
• Industry Regulations
• HIPPA, SEC, ADA,
EEOC
• Employee Productivity
8. Something Has To Give
Marketing, Human Resources, IT, & Management can choose to ignore it…
But you can’t block it or avoid it!
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
9. 4 Piece Puzzle of Good Social Media Guidelines
Internal Organization
External Audience
Internal Employee
Safety, Security, & Regulation
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
10. Every Policy Needs These 7 Things
Accountability
Transparency
Separation
Respect for Copyrights etc.
Usage at work
Confidentiality
Monitoring
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
11. Before You Write The policy
Visit social media sites before you do
anything.
Define what objectives you want the policy
to accomplish.
How many policies do you want?
Do you need policies for each network?
Do you need personal and organizational
policies?
Do you need an off-the-clock conduct policy?
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
12. When Writing Policy
Make sure everything is explicitly outlined
But … K.I.S.S.
Say what you mean, and mean what you
say
Consult established policies
Review with an attorney
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
14. Internal Organizational Policies
How will you use Social Media for:
Marketing
Public opinion
Recruiting
Testimonials
Professional networks
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
15. Generally Speaking…
Who is in charge
Who to contact if there is a question or
problem
Who is allowed to post
What can and cannot be posted
Why you want to post
Where you can post
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
17. Internal Employee Policies
• Employee Guidelines
Liberal vs Conservative
• Personal Policies
Disclosure (Employee to Company)
Disclosure (Employee as Employee)
Clarify personal opinions vs company stance
Confidentiality
Mutual respect for your competition
• Employees must sign off
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
18. Basic Blogging and Posting Guidelines
Be responsible for what you write.
Use good judgment.
Be authentic and fully disclose.
Protect confidential and proprietary
information.
Be productive.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
19. Specific Policies for Social Networks
Do you want employees to use their
profiles to promote the organization?
Can they use it at work?
Are you going to use and allow video and
photos?
Will you allow recruiters to use LinkedIN?
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
21. External Audience Policies
Comment Policy for
blogs and other sites.
Terms of Service
(website and blogs).
Policies for user-
generated content.
Blogs – you can
moderate
Facebook – all or none
Twitter – none
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
22. SAFETY, SECURITY, & REGULATIONS
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
23. Safety, Security, & Regulations
Email policy
E-Commerce policy
Password policy
Comment policy (will you allow
anonymous comments?)
HIPPA
Age Limitations
Marketing Documentation
Backup
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
24. Legal Issues
Defamation
Hiring employees
Terminating employees
MD Dept. of Corrections
Houston’s
American Medical Response of Connecticut,
Inc. (AMR)
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
25. Your Employees are Protected
Off-duty conduct Laws
Protections for political views
Protections for “whistle-bloggers”
Prohibitions on retaliations
Concerted activity protections
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
26. Case Study
Houston’s
Pietryllo v. Hillstone Restaurant Group, d/b/a
Houston’s
Terminated because of Comments made in a
closed group on Myspace
Manager got the login information from another
employee
They were rewarded compensatory damages of
$2,500 and $903 and punitive damages of
$10,000 and $3,612 respectively
Appeal was denied
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
27. Where Do You Start?
“You overcome
uncertainty with
a plan and you
overcome fear
with guidelines.”
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
28. Summary
Educate:
Establish the Important to train or Enforce: You need
policy: make employees aware to embrace it and
Determine the policy of the implications. consistently use the
and what you want to policy – it shouldn’t sit
accomplish. on the shelf.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
29. Contact
Ira S Wolfe
Phone: 410-941-2345
Email:
iwolfe@super-solutions.com
Mobile: 717-333-8286
Blogs:
www.workforcetrends.com
www.geeksgeezersgooglization.com
www.socialmediaarchitectsofdelmarva.com(soon)
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303