Social Game Development Process and Inrfastraucture presenation I did at Chinajoy in Shanghai

1. Social Games: Development Process JiaShen CEO and Founder

2. Collision of Worlds Conventional & Casual Games Entertainment Engagement Online Games Long term engagement Monetization Performance Marketing User acquisition

3. Conflicting Requirements Increasing High Quality Mafia Wars to CityVille Fast Development Time-table 3-6 months in Social 1-5 years in console Agility

4. Complexities Scaling before needing to scale Building on someone else’s platform High level of unreliability

5. How do we develop and design?

8. Service Releases

9. Tools of the trade

10. Separate Out Dependencies Game Tuning Asset Management Release Management / Site Maintenance Events Monitoring and Tracking

12. Doesn’t Require Dev

14. Simple Stats Simple input integration to all layers Simple output integration Raw Data Graphing Monitoring

15. Detailed Tracking

16. Integrate with Monitoring Issue with Release

17. Architecture

18. Scaling without Scaling Limit Failure Points Commoditize Hardware Load balance

19. Silo Design Game Silo Game Silo Game Silo Game Silo Load Balancer Load Balancer Load Balancer Load Balancer Firewall Firewall Firewall Firewall Application Server Application Server Application Server Application Server Application Server Application Server Application Server Application Server Application Server Application Server Application Server Application Server DB’s DB’s DB’s DB’s DB’s DB’s DB’s DB’s DB’s DB’s DB’s DB’s Distributed Storage Shared Databases Users Logging Anayltics Cloud CDN Local

20. Fault Tolerance Multiple layers = multiple points of failure Can’t reduce points of failure Design for failures on all levels Fail Gracefully

21. Tolerance on a Web Platform Networks Lag API’s Fail XMLHttpRequests Unreliable

22. Tolerance on an API Delegate to the server when possible Queue and Batch calls sending app-to-user message can be asynchronous Fail Gracefully in the UI

23. Monitoring Dynamic Alerts Allows any party to set up Allows for flexible deployments Integrate with Stats System

24. Questions? Answers and