SlideShare a Scribd company logo
1 of 27
Website brief, Information Architect &
              some Q&A
forever21.com

1) Main Page - Category and subcategories
header tab format
forever21.com
2) Product Page - A side panel that shows products
"We Recommend" related to the current product
being viewed or other products used to complete a
styled look. Similar to the "Try this" panel on the
right side of the product view page.
victoriassecret.com
1) Product Page - Colour swatch visual reference for
each product so that shoppers can see all the colour
options and click on it to see the product in that
colour
stevemadden.com

1) Product Page - A panel at the bottom of the
page that shows "Recently Viewed Items"
stevemadden.com

2) Product Page - Tabs to view alternate between
viewing the product description, reviews, size
chart, delivery, returns
stevemadden.com
3) Product Page - Header above product photo with
category ---> subcategory ---> product name. So
that a customer can click on the category name or
sub category name if they want to go back to
viewing those products again. This makes it simpler
for browsing since going back to the main page can
be avoided
Website Site Map Template
Home Page
  Logo

What’s New   Clothing   Designers   Accessories Bags & Purses   Lookbook   Sale




                                Flash Images


                                                    1 2 3 4

                                                        Featured
         This month’s                                  Designers/
                                     Blog
          lookbook                                      Featured
                                                      Celebrity Style
What’s New Tab
  Logo

What’s New


               Clothing
                              This is what the drop down box should
              Accessories    have when a shopper clicks on or hovers
                                      over the What’s New tab
             Bags & Purses
Clothing Tab
Logo

       Clothing
                  Shop by Product
                         Tops
                       Knitwear
                        Dresses
                       Bottoms
                       Outwear           This is what the drop down box should
                  Loungewear & Active   have when a shopper clicks on or hovers
                         wear                     over the Clothing tab
                        Hosiery

                  Shop by Occasion
                    Runway Rumours
                   Moods Of The Year
                     Manic Mondays
                   Paint The Town Red
                      Flirty Fridays
                    You Jetsetter You
                     Social Butterfly
Designers Tab
Logo

                           Designers




   This is what the drop down box should
                                            List of Designers
  have when a shopper clicks on or hovers
            over the Designers tab
Accessories Tab
Logo

                                Accessories
                                                    Jewellery
                                                     Necklaces
                                                 Bracelets & Bangles
                                                    Rings & Pins
                                                     Keychains


        This is what the drop down box should
                                                       Belts
       have when a shopper clicks on or hovers   Hair Accessories
                over the Accessories tab           Hats & Caps
                                                 Scarves & Stoles
                                                    Sunglasses
                                                    Umbrellas
Bags & Purses Tab
Logo

                                  Bags & Purses


                                                    Shoulder Bags
                                                        Totes
                                                      Clutches
           This is what the drop down box should       Wallets
          have when a shopper clicks on or hovers     Pouches
                  over the Bags & Purses tab
                                                     Travel Bags
                                                     Technology
Lookbook Tab
Logo

                                                                       Lookbook


                                                 Today’s Temptation

                                                 Weekly Wardrobe
        This is what the drop down box should
       have when a shopper clicks on or hovers     Celebrity Style
                 over the Lookbook tab

                                                 Blast from the Past
Sale Tab
Logo

                                                                   Sale


                                                    Clothing

                                                  Accessories
        This is what the drop down box should
       have when a shopper clicks on or hovers   Bags & Purses
                   over the Sale tab

                                                 Deal of the Day
Product Details
                                               Accessories:
    Apparel/ Clothing:                         Jewellery - 80 products
Tops/Blouses/Tunics - 90 products              Bags & Purses - 30 products
T-Shirts/Tank Tops - 60 products               Wallets, Tech and Small Leather Acc - 50
Shirts - 50 products                               products
Bottoms: 90 products                           Scarves and Hats - 20 products
- Skirts and Shorts (30 products               Hair Acc - 50 products
-Trousers and Leggings (40 products)           Belts - 15 products
- Denims (20 products)                         Sunglasses - 15 products
                                               Rainwear - 15 products
Jumpsuits & Playsuits - 15 products

Outerwear: 50 products
- Jackets                                      Lookbook: Going to consist of the existing
- Blazers                                          items, which are styled as separate
- Vests                                            looks for occasions as listed below
- Cardigans                                    - Key Trend
                                               - Seasonal (Summer/Winter)
Loungewear & Nightwear - 30 products           - Social Commitments
Hosiery - 25 products
                                               - Partywear
- Tights/ Stockings                            - Workwear
- Socks                                        - Vacation
Shipping & payment Options


What will be region of shipping?
Western Region to start with - Bombay, Pune, Nagpur, etc



Will the website require any other modes of payment?, Like paypal,
    cash on delivery, etc.
In addition to regular options, we would like to offer cash on delivery as
    well
Do u have any specific requirement apart from a standard e-
                     commerce website?

Flash driven, visually attractive and connected to social media websites
Answers to your queries:
1) Can you tell us a little more about how http://www.dotbox.com/ can be integrated with the services
     that you offer?
- They are a service providerslike us. It's an experimental CMS idea called, Social E-commerce. We are
     providing an E-commerceportal with best implementation of social media interaction.
Social E-commerce - The user will who logs in to buy the product from your website, Finds an interface
     where he/ shecan interact withother consumers of your website. This interface is similar to any
     social network.

2) Do we need additional software for the shopping cart feature or will that be a part of any regular e-
    commerce website that you design?
- No you do not need any software. You will need to pay for Hosting service, Payment portal (3rd
    Party). For usage of payment portal you will also need to create a merchant account in your bank to
    accept credit card payments.

3) What can you tell us about integration of the back end inventory management with the website?
- We provide a user friendly back end interface. We will provide a demonstration of how to use the back
    end, after the completion of the project. It will have a comprehensive range of options to modify
    data displayed in your E-commerce website.
Payment Portal & Hosting
•

Payment Portal - Payment portal/gateway is a 3rd party secured service which
   makes sure all credit card/net banking transactions are securely
   transacted to your bank account. EBS and CC Avenue are the best
   payment gateways in India. Check out their pricing in the following links.
EBS-http://www.ebs.in/pricing_pricing.php

CC Avenue-http://www.ccavenue.com/content/pricing.jsp
Hosting - Since it is a E-commerce website the hosting needs to be highly
   secure from online threats. We would suggest the following two hosting
   services. These hosting service will be marginally expensive compared to
   usual hosting services.

Bluehost-https://my.bluehost.com/cgi/help/141?step=141

HostMonster-https://my.hostmonster.com/cgi/help/141?step=141

These being 3rd party solutions would be billed directly to you at cost.
Thank you

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xyz

  • 1. Website brief, Information Architect & some Q&A
  • 2. forever21.com 1) Main Page - Category and subcategories header tab format
  • 3.
  • 4. forever21.com 2) Product Page - A side panel that shows products "We Recommend" related to the current product being viewed or other products used to complete a styled look. Similar to the "Try this" panel on the right side of the product view page.
  • 5.
  • 6. victoriassecret.com 1) Product Page - Colour swatch visual reference for each product so that shoppers can see all the colour options and click on it to see the product in that colour
  • 7.
  • 8. stevemadden.com 1) Product Page - A panel at the bottom of the page that shows "Recently Viewed Items"
  • 9.
  • 10. stevemadden.com 2) Product Page - Tabs to view alternate between viewing the product description, reviews, size chart, delivery, returns
  • 11.
  • 12. stevemadden.com 3) Product Page - Header above product photo with category ---> subcategory ---> product name. So that a customer can click on the category name or sub category name if they want to go back to viewing those products again. This makes it simpler for browsing since going back to the main page can be avoided
  • 13.
  • 14. Website Site Map Template
  • 15. Home Page Logo What’s New Clothing Designers Accessories Bags & Purses Lookbook Sale Flash Images 1 2 3 4 Featured This month’s Designers/ Blog lookbook Featured Celebrity Style
  • 16. What’s New Tab Logo What’s New Clothing This is what the drop down box should Accessories have when a shopper clicks on or hovers over the What’s New tab Bags & Purses
  • 17. Clothing Tab Logo Clothing Shop by Product Tops Knitwear Dresses Bottoms Outwear This is what the drop down box should Loungewear & Active have when a shopper clicks on or hovers wear over the Clothing tab Hosiery Shop by Occasion Runway Rumours Moods Of The Year Manic Mondays Paint The Town Red Flirty Fridays You Jetsetter You Social Butterfly
  • 18. Designers Tab Logo Designers This is what the drop down box should List of Designers have when a shopper clicks on or hovers over the Designers tab
  • 19. Accessories Tab Logo Accessories Jewellery Necklaces Bracelets & Bangles Rings & Pins Keychains This is what the drop down box should Belts have when a shopper clicks on or hovers Hair Accessories over the Accessories tab Hats & Caps Scarves & Stoles Sunglasses Umbrellas
  • 20. Bags & Purses Tab Logo Bags & Purses Shoulder Bags Totes Clutches This is what the drop down box should Wallets have when a shopper clicks on or hovers Pouches over the Bags & Purses tab Travel Bags Technology
  • 21. Lookbook Tab Logo Lookbook Today’s Temptation Weekly Wardrobe This is what the drop down box should have when a shopper clicks on or hovers Celebrity Style over the Lookbook tab Blast from the Past
  • 22. Sale Tab Logo Sale Clothing Accessories This is what the drop down box should have when a shopper clicks on or hovers Bags & Purses over the Sale tab Deal of the Day
  • 23. Product Details Accessories: Apparel/ Clothing: Jewellery - 80 products Tops/Blouses/Tunics - 90 products Bags & Purses - 30 products T-Shirts/Tank Tops - 60 products Wallets, Tech and Small Leather Acc - 50 Shirts - 50 products products Bottoms: 90 products Scarves and Hats - 20 products - Skirts and Shorts (30 products Hair Acc - 50 products -Trousers and Leggings (40 products) Belts - 15 products - Denims (20 products) Sunglasses - 15 products Rainwear - 15 products Jumpsuits & Playsuits - 15 products Outerwear: 50 products - Jackets Lookbook: Going to consist of the existing - Blazers items, which are styled as separate - Vests looks for occasions as listed below - Cardigans - Key Trend - Seasonal (Summer/Winter) Loungewear & Nightwear - 30 products - Social Commitments Hosiery - 25 products - Partywear - Tights/ Stockings - Workwear - Socks - Vacation
  • 24. Shipping & payment Options What will be region of shipping? Western Region to start with - Bombay, Pune, Nagpur, etc Will the website require any other modes of payment?, Like paypal, cash on delivery, etc. In addition to regular options, we would like to offer cash on delivery as well
  • 25. Do u have any specific requirement apart from a standard e- commerce website? Flash driven, visually attractive and connected to social media websites Answers to your queries: 1) Can you tell us a little more about how http://www.dotbox.com/ can be integrated with the services that you offer? - They are a service providerslike us. It's an experimental CMS idea called, Social E-commerce. We are providing an E-commerceportal with best implementation of social media interaction. Social E-commerce - The user will who logs in to buy the product from your website, Finds an interface where he/ shecan interact withother consumers of your website. This interface is similar to any social network. 2) Do we need additional software for the shopping cart feature or will that be a part of any regular e- commerce website that you design? - No you do not need any software. You will need to pay for Hosting service, Payment portal (3rd Party). For usage of payment portal you will also need to create a merchant account in your bank to accept credit card payments. 3) What can you tell us about integration of the back end inventory management with the website? - We provide a user friendly back end interface. We will provide a demonstration of how to use the back end, after the completion of the project. It will have a comprehensive range of options to modify data displayed in your E-commerce website.
  • 26. Payment Portal & Hosting • Payment Portal - Payment portal/gateway is a 3rd party secured service which makes sure all credit card/net banking transactions are securely transacted to your bank account. EBS and CC Avenue are the best payment gateways in India. Check out their pricing in the following links. EBS-http://www.ebs.in/pricing_pricing.php CC Avenue-http://www.ccavenue.com/content/pricing.jsp Hosting - Since it is a E-commerce website the hosting needs to be highly secure from online threats. We would suggest the following two hosting services. These hosting service will be marginally expensive compared to usual hosting services. Bluehost-https://my.bluehost.com/cgi/help/141?step=141 HostMonster-https://my.hostmonster.com/cgi/help/141?step=141 These being 3rd party solutions would be billed directly to you at cost.