This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet

1. Pinterest vs. Tumblr
When to use these visual tools
Megan Carroll

2. Pinterest
• Can divide into specific categories
– Boards
Travel
Fitness
Recipe
s

3. Pinterest
• Browsing by category
• Can include link to articles or
make picture a link

4. More Boards, Fewer Pins
• On Pinterest, do you think it's better to have
fewer boards with more pins or more boards
with fewer pins?
– 19 more boards
– 6 fewer boards

5. Tumblr
• Easier interactions
• Younger audience
• Actual link out to articles
• Better if more specific due to lack of
organization

6. Tumblr Dashboard
Tags
Upload your own
Popular

7. The Good: People Magazine
• Use the two very differently

8. People Tumblr

9. Vogue Pinterest

10. Vogue Pinterest

11. Vogue Tumblr

12. The Bad: NBC News

13. Bad Links

14. NBC News

15. Conclusions
• Pinterest allows companies to easily organize
and share visual content
• Tumblr is more interactive with a younger
audience
• Companies should use the two differently
based on their goals with their audience

16. Pinterest
• DO have more boards • DON’T be inappropriate
with fewer pins or offensive
• DO remain professional • DON’T include too much
and true to your beat text with your pins
• DO know your audience • DON’T try to turn
• DO post pictures and Pinterest into something
links relevant to your it isn’t
audience

17. Tumblr
• DO remain professional • DON’T be inappropriate
and true to your beat or offensive
• DO know your audience • DON’T post long text
• DO post pictures, GIFs posts without pictures
and links relevant to your • DON’T try to turn Tumblr
audience into something it isn’t
• DO be honest while
answering questions

18. Questions? Talk to me.
• carrolml@live.unc.edu
• http://pinterest.com/meglancar/
• meglancar.tumblr.com