2. ACS Fundraising Goals
a) Refocus fundraising as a priority at the
national, Division, region, and community levels.
b) Ensure that fundraising best practices reach every
participant, not just captains, and explain them with
“how to” steps to maximize success.
c) At a minimum, every Relayer should write a
fundraising letter.
d) Ensure fundraising is taught to diverse
populations, being sensitive to cultural differences.
e) Ensure fundraising is taught to youth populations.
3. Fundraising Facts
$375 million
$24 million increase over 2005
Seven percent increase over 2005
Achieved $1.25 per capita income nationwide
Online income grew from $16 million to $37 million
$18.3 million raised from all-youth and campus events
Averaged $82,000 per event
$2.27 billion raised since 1985
4. Setting a Goal
Fundraising goal setting is an important first step in
developing your strategy and should include a
communication and education plan for teams and
individuals. Teams that are successful in fundraising
set goals, track their performance, and celebrate their
success.
5. 2012 National Participant Goal
There is no nationally recommended fee, although all
team members are expected to raise a minimum of
$100.
In honor of 2012, we ask that each member
commit to raising $212!
6.
7. Why We Fundraise BEFORE the
Event
Bank Night is a time prior to the Relay For Life event
designated for team captains to turn in their team
money. Having funds turned in before the event
means that the accounting volunteers have more time
to process the money and prepare reports.
Also, turning the money in early prevents thousands of
dollars from being on site the night of the event – a
safety matter for all those in attendance, especially
your Accounting chair.
SO YOU CAN ENJOY THE NIGHT!
10. Letter/Email Writing
Letter writing has proven to be the most successful
form of Individual fundraising.
When writing your letter to friends and family, remember
these tips:
Include your personal story.
Enclose a self-addressed stamped envelope. This makes it
easier for the donor and they will be more likely to contribute.
List your goal and even your total from last year.
Ask for a specific dollar amount.
Include information about your event and the American
Cancer Society.
Give a deadline for their response.
12. Be Creative! there are many other ways to fundraise
In addition to letter writing,
on your own. What you excel at may help you to come up with your
personal fundraising ideas.
Do you bake? Are you an artist? Do you make a unique product?
Here are a few easy-to-implement examples:
Are you a talented cook? Auction off dinner for four to be cooked
at the winner’s home.
Keep a change jar at work on your desk throughout the year and
ask your coworkers to contribute their spare change.
Love pets? Offer your services as a dog walker or pet sitter.
Ask your friends, family, neighbors, and coworkers to support
you in your fundraising efforts by giving a donation to the
American Cancer Society’s Relay For Life.
13. Donations
Online Credit Card from Personal Page
Mail-in Check with Donation Form
Cash Envelope with Log
Matching Gift Information
14. Fundraising Incentives
Individual Incentives Handout
Incentive prizes are rewards offered for reaching a
certain level of funds raised. For example, raising $100
earn you a T-shirt, $250 might earn you a Relay tote bag
or umbrella, and so on. An incentive program can
motivate a Relayer to raise that extra $50 to get to the
next prize level.
15. Pre-Event Team Fundraising Ideas
Handouts
Marketing Events
Social Networking
CHS website
Announcements
PTSA newsletters
Yahoo Groups Blast
Connect Ed Calls
16. FundraisingHandout
Teams Incentives
Incentives
Examples of awards include:
Top Team
Top Youth Team
Top Individual
Top Rookie Team
Most Improved Team
Most Improved Individual
Top Online Team
Top Online Individual
17. On Site Fundraisers
While we encourage each team and participant to
meet their fundraising goals BEFORE the event, teams
are allowed to fundraise at the Relay.
Ideas Handout
Hint: Don’t assume you will have electricity!
General Relay Fundraising Programs
**Disclaimer: All team on site fundraisers MUST
be preapproved by event chair!
18. Where Does the Money Go?
We get this questions a lot; know how to answer it:
handout