1. TOP Learning Questions for Kotler’s 22 Chapters Meghann Zaragoza April 29,2011 www.meghanngettingthere.blogspot.com
2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Meghann Zaragoza April 2011
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5. There are 4 Types of Company Orientations Production Marketing Product Selling Company Orientations
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11. TOP 10 Learning Questions for (Chapter 2 Developing Marketing Strategies and Plans) Sue Ann Silubrico / Meghann Zaragoza April 15, 2011 http://suesilubrico.blogspot.com/
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14. What are the Major Competitive Sphere? 14 Industry Products Competence Market Segment Vertical Channels Geographical Reference : Philip Kotler’s Marketing Management 13 th Edition http://suesilubrico.blogspot.com/
15. Who are the target market of Starbucks? 15 Market Segment Reference : Philip Kotler’s Marketing Management 13 th Edition http://suesilubrico.blogspot.com/ Family Friends Students Employees Explanation of Concept
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17. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Meghann Zaragoza April 15, 2011 www.stevenandrada.blogspot.com 1/73
22. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Meghann Zaragoza April 2011 http://kavellana.blogspot.com
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27. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Meghann Zaragoza 15th April ’2011
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30. Concept : What are the measures of market demand? Potential Market Target Market Penetrated Market Available Market consumers having interest, income and access consumers buying company’s product! qualified available market company decides to pursue consumers professing sufficient level of interest
31. Target Market: 90 Mn mobile phone users in prepaid loading business, up to P1.2B texts sent per day! 3 main networks targeting the mass market !
32. Penetrated market: Hapee Toothpaste" - Philippine-Made, World Class: Pedro's Faith Leads to Success! Penetrated market by challenging the foreign brand!
33. Available market: People belonging to different income group can assess the supermarkets… Available market: Supermarket!!!
34. Potential market: Philippines -Potential retirement destination! Is Philippine a potential market as retirement destination??
42. TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Meghann Zaragoza 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
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45. Concept 9: Database Marketing http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Collection of information about customers that is current, accessible, and actionable for marketing purposes. Process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.
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47. Analyzing Consumer Markets Rustie M. Fidel / Meghann Zaragoza April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
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50. Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/
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52. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon 15 April 2011
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55. Model of Consumer Behavior Market Stimuli Other Stimuli Consumer Characteristics Consumer Psychology Buying Decision Process Purchase Decision Kotler, Keller. Marketing Management, 13 th Edition. Concept 7:
56. Model of Consumer Behavior Market Stimuli Other Stimuli Consumer Characteristics Consumer Psychology Buying Decision Process Purchase Decision Kotler, Keller. Marketing Management, 13 th Edition. Concept 7:
69. Activities Lifestyle How to divide a market into segments? Values http://sheilanorturingan.blogspot.com Psychographic
70. How to better understand consumers? PSYCHOGRAPHIC SEGMENTATION http://sheilanorturingan.blogspot.com Innovators Thinkers Achievers Experiencer
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73. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/Meghann Zaragoza April 14, 2011 http://myrtlefrantilla.blogspot.com /
74. 3. A market segment consists of a group of customers who share a similar set of needs and wants. http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / A. B. True False
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78. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan April 2011 http://taeyangxinyi.blogspot.com
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84. TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Meghann Zaragoza April 15, 2011 http://annaguray06.blogspot.com
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87. How Product Managers can stimulate sales? Concept 6: Marketing Program Modifications PRICE CUT MORE OUTLETS MORE ADVERTISING MEANS http://annaguray06.blogspot.com
88. How Product Managers can stimulate sales? Concept 6: Marketing Program Modifications SALES PROMOTIONS GOOD SERVICES http://annaguray06.blogspot.com
95. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Meghann Zaragoza April 2011
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98. How market challengers strategies Market Leader Define Strategic Objective and opponents Choose general attack strategy Choose specific attack strategy
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101. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
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106. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Meghann Zaragoza April 2011 rgwenceslao.blogspot.com
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109. 9. Determinants of Service Quality 12 Reliability Responsiveness Assurance Empathy Tangibles
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111. TOP 10 Learning Questions Ch 14: Developing Pricing Strategies and Programs Bohong Li April 15 ,2011
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116. TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. April 15,2011 http://annalimedina.blogspot.com
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120. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Meghann Zaragoza April 14, 2011
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133. TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar / Meghann Zaragoza April 15, 2011 http://jankenneth-obar.blogspot.com
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136. Multinational companies wrestle with challenges in developing global communications program. http://jankenneth-obar.blogspot.com
137. Many products are restricted or forbidden in certain parts of the world. Product Alcoholic beverages cannot be advertised or sold in Muslim countries. Tobacco Products restrictions Market Segment In some countries (Norway and sweden) no ads can be directed at children under 12. Style Comparative ads are common in Us and Brazil and India.l http://jankenneth-obar.blogspot.com
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139. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Meghann Zaragoza April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for
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145. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo / Meghann Zaragoza April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
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148. A good ad focuses on 1 or 2 core selling propositions! http://ph.linkedin.com/in/francisbensoncabehugo
149. The ad’s impact depends not only on what it says, but often more important, how it says it. http://ph.linkedin.com/in/francisbensoncabehugo Creative development and Execution
150. Advertisers must be sure advertising do not overstep social & legal norms http://ph.linkedin.com/in/francisbensoncabehugo Social responsibility review
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152. TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong / Meghann Zaragoza April 2011
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155. There is more to consumer sales promotion than free samples! Gifts Patronage Awards Tie In & Cross Promotions Reference: Philip Kotler’s Marketing Management, 13 th edition
156. Trade promotion is carried out through… Price off Freebies Advertising Allowance Reference: Philip Kotler’s Marketing Management, 13 th edition
157. Major business and sales force promotion tools are… Specialty Advertising (Corporate Giveaways) Sales Contest Reference: Philip Kotler’s Marketing Management, 13 th edition
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159. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Meghann Zaragoza April 2011 http://carolinequarte.blogspot.com/
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165. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Meghann Zaragoza April 15, 2011 http://louiemarkquizon.blogspot.com
182. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Meghann Zaragoza April 14, 2011 www.leeaizabelsandel.blogspot.com
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185. 4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
186. Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler) Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
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188. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Meghann Zaragoza April 14, 2011 miralynnserrano.blogspot.com
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191. Marketing Control Done thru a CONTROL PROCESS miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?