SlideShare a Scribd company logo
1 of 3
How Apple Trumped Research In Motion Once Again

Megan Cunningham




        Source:http://technogoblog.wordpress.com/2012/07/25/how-apple-trumped-research-in-motion-once-again/
I attended Research In Motion’s BlackBerry World 2012 convention
last May, and I really wanted to believe that I was witnessing the
company finally getting itself back up on its feet after more than a
year of spiraling downward. RIM, which once sat on the smartphone
throne, has seen its market share swiftly dwindle, with many
consumers opting to sell used BlackBerrys and switching to the
competitors’ smartphones instead. However, the BlackBerry 10
presentation at the convention seemed set to change all that. RIM
SEO, Thorsten Heins had gone on record a lot of times stating that
they pulled out all the stops to ensure that the BB 10 mobile
operating system would be their saving grace, and it sure looked like
that at the show. The BB 10 had a lot of nifty features that put it in the
running with the other mobile OSes on the market. It even
transitioned the BlackBerry from having a physical keyboard to a
virtual one, signaling an evolution of sorts for the Berry; and this
without sacrificing the keyboard’s “Berry feel” (its signature raised-
and-boldened look, the tangible response cues, etc.). For all intents
and purposes, it seemed that RIM was back in the game.

Fast forward just a month later and there are now talks of Research
In Motion looking at last resort split-and-merger deals to try and stay
afloat. Why can’t the company just catch a break and prevent
even more consumers from deciding to trade in BlackBerrys for
something else? In a word: Apple.

Despite the absence of the iPhone 5 at Apple’s recently concluded
World Wide Developers Convention 2012, the company nevertheless
wowed the crowd with the unveiling of the iOS 6. The new mobile OS
made a definite case of Apple’s intentions to push the envelope in
portable gadget functionality by going beyond the gadgets’
physical limitations.




Source:http://technogoblog.wordpress.com/2012/07/25/how-apple-trumped-research-in-motion-once-again/
Two features of the iOS 6 stood out: The Maps app and the much
improved Siri. Maps is Apple’s answer to Google Maps, upping the
ante for navigation programs by implementing two key features. The
first one is the “turn-by-turn” function, which rotates the onscreen
map relative to the direction a user is facing, eliminating the need to
constantly reorient one’s “inner compass.” The second is the Flyover
mode, which is a rendering of a city in 3D where a user can
manipulate the camera every which way to get a better vantage
point and a more detailed look at his desired destination.

As impressive as that sounds, things only get better with Siri. After a
hugely successful beta stage stint with the iPhone 4S, Siri further
expands her virtual assistant role this year by upgrading her accent
and language recognition capabilities, and by assimilating herself
even more with the iGadgets’ myriad apps. Even more amazing,
Apple has plans to integrate iDevices with car systems to assist drivers
(via Siri) with whatever help they require, from navigation to email
composition and everything in between. And of course, the driver
can always just talk with Siri if things get too boring on the road.

People are now practical, they are selling old Electronics and
switching to new phones. It’s forward thinking like this that
consistently puts Apple at the top of the game. If RIM hopes to see a
resurgence anytime soon and diminish the number of people trading
in Berrys for iPhones, they had best start learning from the
competition.




Source:http://technogoblog.wordpress.com/2012/07/25/how-apple-trumped-research-in-motion-once-again/

More Related Content

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

How apple trumped research in motion once again

  • 1. How Apple Trumped Research In Motion Once Again Megan Cunningham Source:http://technogoblog.wordpress.com/2012/07/25/how-apple-trumped-research-in-motion-once-again/
  • 2. I attended Research In Motion’s BlackBerry World 2012 convention last May, and I really wanted to believe that I was witnessing the company finally getting itself back up on its feet after more than a year of spiraling downward. RIM, which once sat on the smartphone throne, has seen its market share swiftly dwindle, with many consumers opting to sell used BlackBerrys and switching to the competitors’ smartphones instead. However, the BlackBerry 10 presentation at the convention seemed set to change all that. RIM SEO, Thorsten Heins had gone on record a lot of times stating that they pulled out all the stops to ensure that the BB 10 mobile operating system would be their saving grace, and it sure looked like that at the show. The BB 10 had a lot of nifty features that put it in the running with the other mobile OSes on the market. It even transitioned the BlackBerry from having a physical keyboard to a virtual one, signaling an evolution of sorts for the Berry; and this without sacrificing the keyboard’s “Berry feel” (its signature raised- and-boldened look, the tangible response cues, etc.). For all intents and purposes, it seemed that RIM was back in the game. Fast forward just a month later and there are now talks of Research In Motion looking at last resort split-and-merger deals to try and stay afloat. Why can’t the company just catch a break and prevent even more consumers from deciding to trade in BlackBerrys for something else? In a word: Apple. Despite the absence of the iPhone 5 at Apple’s recently concluded World Wide Developers Convention 2012, the company nevertheless wowed the crowd with the unveiling of the iOS 6. The new mobile OS made a definite case of Apple’s intentions to push the envelope in portable gadget functionality by going beyond the gadgets’ physical limitations. Source:http://technogoblog.wordpress.com/2012/07/25/how-apple-trumped-research-in-motion-once-again/
  • 3. Two features of the iOS 6 stood out: The Maps app and the much improved Siri. Maps is Apple’s answer to Google Maps, upping the ante for navigation programs by implementing two key features. The first one is the “turn-by-turn” function, which rotates the onscreen map relative to the direction a user is facing, eliminating the need to constantly reorient one’s “inner compass.” The second is the Flyover mode, which is a rendering of a city in 3D where a user can manipulate the camera every which way to get a better vantage point and a more detailed look at his desired destination. As impressive as that sounds, things only get better with Siri. After a hugely successful beta stage stint with the iPhone 4S, Siri further expands her virtual assistant role this year by upgrading her accent and language recognition capabilities, and by assimilating herself even more with the iGadgets’ myriad apps. Even more amazing, Apple has plans to integrate iDevices with car systems to assist drivers (via Siri) with whatever help they require, from navigation to email composition and everything in between. And of course, the driver can always just talk with Siri if things get too boring on the road. People are now practical, they are selling old Electronics and switching to new phones. It’s forward thinking like this that consistently puts Apple at the top of the game. If RIM hopes to see a resurgence anytime soon and diminish the number of people trading in Berrys for iPhones, they had best start learning from the competition. Source:http://technogoblog.wordpress.com/2012/07/25/how-apple-trumped-research-in-motion-once-again/