1. Can Research In Motion Keep the Music Playing?
BlackBerry World 2012 concluded with a rockin’partyDJed by the Martinez Brothers,
who are among the newest faces of Research In Motion’s ad campaign aiming to,
among other things, reach the younger demographic without sacrificing their serious
business-like reputation. I agree; it took me quite a while to let that sink in too. And while
the music was definitely awesome during the event, I doubt that the atmosphere created
was enough to convince everyone in attendance to make a BlackBerry trade in.
Ever since Apple entered the smartphone market with their iPhone five years ago, RIM
has seen a steady decline in their market share, so much so that at one point, some
pundits were ready to deem the company as almost going the way of the dodo (they still
do, actually). In fact, their share is still dropping so much that most analysts predict that
they’ll only be staking 5 percent of the market by the end of this year.

2. The company’s fiscal reports for the first quarter of 2012 indicate that they are down by
$125 million; a stark contrast to the $934 million profit in the same period last year
(although even that still pales in comparison to where the company had been half a
decade ago). As it stands, RIM only has about $1.77 billion to its name, which is almost
paltry for a company of this size. And no matter how much they like to tout that their
overseas market is still thriving (the “Nokia maneuver,” as I like to call it), it is
overshadowed by the fact that their fourth quarter 2011 fiscal report shows a nearly
80% drop in BlackBerry shipments globally.
Even without a bias towards the in-things, the iPhone and the Android, such financial
reports would be enough to drive most people to sell BlackBerrys and consider a
smartphone brand switch. Nevertheless, RIM’s head honchos are still hoping against
hope that this year might present a turnaround for them, especially in light of the
announcement of the BlackBerry 10.
The BlackBerry 10 is RIM’s latest mobile operating system designed to compete with
(snarky technology authorities would say “catch up to”) the Android and the iOS.
However, it seems that the company is making it out like the BB 10’s virtual keyboard is
its strongest selling point. “We don’t even call it a virtual keyboard,” Developer Relations
VP Alec Saunders said. “It’s simply the next substantiation of our keyboard technology.”
I don’t know about you, but that just sounds like PR smoke and mirrors to me. And while
I’ll admit that its autocomplete feature is the most intuitive one yet, an improved virtual
keyboard simply cannot compete with the iOS 6’s very cool Maps app (the 3D Flyover
mode alone is enough to make me ditch Google Maps) and a further expanded Siri.
Whether they want to admit it or not, it’s fairly evident that Research In Motion is now
just hanging on by a thread; and no amount of Martinez Brothers electronica goodness
can convince consumers to stop selling their BlackBerrys in exchange for something
else.

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Source: TechnoFab

4. http://emdhie.onsugar.com/Why-Apples-Tastier-Than-Berrys-23763612