1. Olly Murs, cross
media case

2. Olly's website is the back ground of his latest
single which is displayed at the top of the page
Here is the subsidiary of his record label
Sony. You can click on to these and it
navigates you to the pages of his
website
Olly also has useful links to his
twitter page and facebook for
his fans to reach him, this tells
the audience that he as a young
target audience

3. Olly’s background
Oliver Stanley "Olly" Murs (born 14 May 1984) is an English singer-songwriter, musician
and television presenter. Murs rose to fame after finishing as the runner-up in the sixth
series of The X Factor in 2009. He is currently signed to Epic Records in the United
Kingdom, Columbia Records in the United States, and Syco Music.
In late August 2010, Murs released his debut single "Please Don't Let Me Go", which
debuted at number one on the UK Singles Charts, becoming Murs' s first number one
single after releasing "You Are Not Alone" with the other series 6 finalists. "Please Don't
Let Me Go" received a Gold certification by the BPI.
He released his second single from his debut album "Thinking of Me" which charted at
number four on the UK Singles Charts, however the single also got a Silver certification
by the BPI. "Heart Skips a Beat" was released and became his second number-one hit.
Murs' first single from his follow up album In Case You Didn't Know, "Dance with Me
Tonight", became his third to reach number one.
In November 2010, Murs released his self-titled debut album, which entered the UK
Albums Chart at number two, with the biggest week one album sales for a debut album
in 2010, with over 108,000 albums sold. The album went on to sell over 600,000 copies,
and was certificated double platinum by the BPI. In November 2011, Murs released his
second album, In Case You Didn't Know, which entered the charts at number one and
has spawned two number-one singles. To date, Murs has sold over 10 million records
worldwide. In May 2011, it was announced that Murs would return to The X Factor to
co-present spin-off show The Xtra Factor with Caroline Flack.
His third album Right Place Right Time and so far has released three singles from it, the
first, "Troublemaker" which became his fourth number one, the second "Army of Two"
which reached number twelve, and the third "Dear Darlin'" which reached number five.
Olly is recently on a stadium tour supporting Robbie Williams.

4. The Website
Throughout his website he is in contact with his fans
showing his dedication to making them happy. He has
photos of the fans and his album and also a video that
has been out together by the fans for his new single.
Throughout the website there are links that take his fans to blogs he has written and upcoming dates of his
tour or special dates that his fans may be interested in.

5. The same layout has been used through his
website, he has easy links for people to use, they
are also easy to see due to some of his fans being
young, on the right side of his website he has
rotating photos of him or his fans promoting his
album using social networking sites.

6. Single covers

7. Album covers

8. Promotion

9. The song ‘Dear Darlin’ is written about a relationship
that has gone bad. The first scene is quite dark showing
the audience the feel of the video. This implies that the
music video is relatively sad.
We get a close up of Olly’s face which within the
video is sad due to the lyrics of what the song is
about, the setting is still the same implying that
the story line behind the video is affecting him.

10. In the video, Olly is singing about
his past relationship that he is
somewhat ‘dwelling’ over. There
is an over lay of him and his ex
girlfriend within in the shot doing
things such as moving in together.
Throughout the music video the
audience begin to understand
what Olly has been through and
there for the lyrics correspond to
video within.
You then get the next scene
where the ex girlfriend is also
involved and the story being
told is a ‘typcial’ love story,
boy meets girl, falls in love
and breaks up. You get scenes
of both sides of the
relationship and this puts the
audience into their shoes.

11. This is where the title of the
song is embedded into Ollys
music video. The title of the
song suggests he is sending a
letter to his ‘ex’, here is
where we get the
confirmation that he is trying
to win her back. This also
stays inline with both the
feel and the lyrics within the
music.
This scene is very important.
Due to Olly and the actor
merging into one, as the girl
walks through the metal Olly
merges out the other side.
This could signify them both
walking into each others life's,
but also meaning that they are
walking out of each others
life's.

12. This scene is important due to the
recent slide where Olly is writing
his letter. This just confirms to the
audience that the song is revolved
around a relationship and
throughout the video gives the
audience a story of what
happened within the relationship
and why It ended.

13. Conclusion
• Overall Olly's video stays within the genre he has wrote the
song in. Throughout the music video the style of writing ties in
with the video itself. Olly’s style from the beginning has stayed
throughout his time within the music industry. This ranges
from colourful letters and how his pictures are taking and
displayed on his albums and posters. Most of his typography is
recognised due to it all being very similar during the years.