2. DETAILS OF BAND.
• A 3 piece girl band from London.
• GENRE- Pop Rock.
• Guitar/vocals, bass and drums.
• Got noticed at a talent scouting audition.
• Signed to Rough Trade Indie Records.
3. BACKGROUND STORY.
Dragonfly (Joely, Charlotte and Megan) were originally best friends when at their secondary school
in South East London. They all took music at GCSE where they discovered their true passion for
music and talent. They each had specific instruments that they played and therefore decided to
become a band, which was DRAGONFLY. They started off performing together in their spare
time, just for fun and pleasure, uploading videos to YouTube, MySpace and creating their first
group Facebook page. They first realised they had true potential when they won a music talent
competition within their school called Battle of the Bands. This inspired them to take it more
seriously and realised they wanted to aspire to be a famous, successful girl band. With this in mind
throughout the next 4 years, they gigged at as many venues as possible, for example, local schools
events, local pubs, main park festivals, charity events etc. At the age of 18 the girls were now old
enough to enter higher talent auditions. They found about a local talent scouting, which they went
and auditions for, where they were noticed by the Record company, Indie label Rough Trade.
Rough Trade then took on Dragonfly and put them on the market, where they performed to larger
audiences and secured a consistent fan base and web presence. Dragonfly started off their career
by performing at Introducing stages at big festivals, interviews and live lounges with radio and
magazine companies, such as NME, Radio One, XFM. The main gig that started off Dragonfly
was when they were the supporting act of the well known girl band, Warpaint at Brixton Academy.
This widened Dragonfly’s fan base and after releasing their first number one single they are now a
successful girl band in the music industry.
4. IMAGE/COSTUME IDEAS
• Edgy but cute styling. E.g. Heavy, dark makeup but still
looking pretty.
• Clothing will either be quite rocky or tame and
girly.
• The styling will be inspired by the Indie, Bo-ho
look.
• Our look would be seen as an individual, laid back
style.
• Care about their appearance and style but NOT
provocative.
5. LOCATION IDEAS
• The idea of a performing within a box.
(ROOM)
• Playing around with light, either a dark
room or white room.
• These are images from two music
videos that have inspired us.
• We are considering using the White
room idea as we prefer the idea of
silhouettes and the brightness of it as
we want to be seen as an innocent, girly
pop rock band. If we cant find the
location to do this in, our plan B is to
use a dark room and experiment with
light.
• We will be performing in this
room. And the performance clips
will be echoed throughout the
video.
6. • London locations, i.e. Trafalgar
square, convent gardens, train
stations, London bridge, canary
wharf. We will shoot certain clips
of the band up London in a
documentary style and edit them
as a montage? Whilst still
showing the main performance
7. VISION OF VIDEO
The vision that we have for our video is for it to be fun, energetic and professional. As our
song is so upbeat it will be easier to create an atmosphere in our video.
We would like our video to have a continuous performance element to it, which will be us
performing the song lyrics and music, preferably in a small room, experimenting with
lighting, shadow and lots of different varied shots. We also want to include montages of the
band outside of the performance, such as, in different locations, shots representing our
personalities, which will help promote us as it will show what we are about. We hope that
these shots will convey a sense of free spirit and youth, which will make a connection with
the audience.
8. TARGET AUDIENCE
The target audience for our band is mainly • Favorite bands most likely to be Paramore,
females ranged from the age of 15-25. Warpaint, The killers, Arctic Monkeys etc.
• Likely to shop in Top shop, H&M, Urban
The reason for choosing this age group is Outfitters, Vintage shops.
mainly because of the genre of music the
band makes. This will appeal more towards • Likely to wear on trend clothing and
accessories. For example, skinny jeans, collard
the younger generation as they are more open
shirts, floral printed skirts, leather, studs etc.
to different varieties of music.
• Likely to go to gigs and festivals.
Due to our genre being POP ROCK our • Likely to spend spare time listening to music,
target audience will be more specific because going out with friends, socialising and partying.
they have to be into the type of music to be
able to like and appreciate the band. • Likely to take care in their appearance and
have a sense of individuality.
10. RECORD LABEL
Rough Trade Records is an independent record label based in London.
It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove.
Having successfully promoted and sold records by punk, very early Indie Pop and early post punk
bands such as Buzzcocks and The Smiths.
We chose Rough Trade as the bands record label because we researched into the artists and bands
Rough Trade manages. Our genre and style fits perfectly into this record label, as we are a pop
rock indie band, similar to the artist they already have.
For example..