2. The Power is Moving to Social
You don’t “just tweet.” You are creating your brand’s real-
time voice and message
If brands are now publishers, you are their editor-in-chief.
3. 78% of people said that a companies’
social media posts impact their
purchases
- Mass Relevance
Social Content Should Not Get Lost in the Stream
5. Background
Paul Berry: CEO & Founder of RebelMouse
CTO, The Huffington Post
Ran Product, Design and Engineering
Top 10 Trafficked Site in US
Collaboration with Best in the World
Twitter, Facebook, Google
GE, IBM, Johnson and Johnson
World Class Team
Team is 30 developers strong
Core team in NYC coming from Google, Klout, CNN, Vayner Media and HuffPost
6. Board of Directors
All Star Investors, Advisors and Board
(Advisor)
John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon
Eric Hippeau – Lerer Ventures (Chairman)
Ken Lerer – Lerer Ventures
Fred Harman – Oak Investment Partners
Jordan Levy – Softbank Capital
Angel Investors:
Venture Investors:
10. Social Blogging is Here
“Increased frequency of blogging correlates with increased
customer acquisition” – Marketing Charts
11. Increase Engagement and Visits
“Time spent is TWICE site Avg [for RebelMouse page on his
site]”
-Markus Stolz (@elloinos)
Los Angeles News Group Saw 10-30% Increase in PV’s due to
RebelMouse
- Full post at http://rbl.ms/LANG
12. Add RebelMouse anywhere
Wordpress Plugin to easily add to any blog or Wordpress site.
Search in your plugins or find it at http://rbl.ms/WPPlugin
Easily embed anywhere!
Grab code in our embed tab.
Power a full domain for any campaign.
For instance, puppiesonthevine.com
13. It’s Not Just About You
53% of users say they use Twitter to recommend companies
or products in their Tweets
-Mass Relevance
Your advocates belong on your site and blog not lost in your
favorites
14. Fox’s ShockCam
Fox’s new show The Following (with
Kevin Bacon) engages fans with
#ShockCam
www.fox.com/the-following/shockcam/
15. Highlighting Tips and Tricks
• Curate with favorites or Retweets. See a great post from a fan or
advocate? Simply favorite, Retweet it or add it directly to RebelMouse to
bring it to your site.
• Let your fan know they’re on your site! Send an @mention or similar to
share that you’re highlighting them
• Create a campaign around any hashtag instantly.
• If you’re doing a Twitter chat or meetup, pull in the hashtag into a
RebelMouse site to track and bring together the whole experience.
17. First steps
• Sign up your company or community and get their own RebelMouse site.
• Move things around, freeze things you care about. Check out the Design
tab. Make the site your own.
• Integrate it into your own site. Options:
• Social subdomain (social.yourdomain.com)
• Embed on the front page (can be in the footer)
• Social Sidebars
• Blog Front Page
• Consider Powering Your Site
• Remove some RebelMouse branding
• Google Analytics
• TypeKit integration
• MailChimp integration coming shortly
• $9.99 a month