They shaped the world we live in. Lessons learned from the greatest.

1. Change Management:
The masters of the universe, part 1 *
The 50 greatest leaders
* First 18 leaders

2. What do they have in common?

3. Their ideas travel through
time
They
have
a vision
They are Great social networkers

4. They stimulate change
They convince employees and clients
They have a huge rolodex

5. They are persistent. Never give up
They are optimistic
They are open to the world

6. They are men of
humility & integrity

7. 9 visionaries

8. Robert Owen (1771−
(1771−1858)
Social reformer
Social reformer
Pioneer in human capital
Pioneer in human capital
and education investment Lessons learned:
and education investment
First Infant School Best workers need
First Infant School best working conditions.
Creche for working mothers Best working conditions
Creche for working mothers mean best workers
Free medical care…
Free medical care… Education and training
lead to quality and
productivity

9. Henry Ford (1863−
(1863−1947)
Lessons learned:
“A car for all”
“A car for all” Every dollar counts
$5 per day wage
$5 per day wage Part of the benefits shall
be distributed to workers
Scientific organization of work
Scientific organization of work
Mass production means
“A business that makes nothing
“A business that makes nothing cost saving and cheaper
but money is aapoor business”
but money is poor business” products
Control of the entire supply chain
Control of the entire supply chain

10. Henry Luce (1898−
(1898−1967)
Lessons learned:
badly informed people, no Complex
badly informed people, no information can be
time to read
time to read summarized in one
News magazine page
News magazine
short articles summarizing A new business
short articles summarizing may take several
important events
important events years to generate
News treated as aanovel profits
News treated as novel

11. William“Bill”
William “Bill” Allen (1900−
(1900−1985)
6 years
Lessons learned:
Introduction of the jet
Introduction of the jet
transportation
transportation Ban “mission impossible”
B 737: best selling
B 737: best selling Long term reflexion means short
commercial aircraft in
commercial aircraft in term innovation
aviation history
aviation history
Integrity and shyness are part of
Introduction of mass air
Introduction of mass air leadership components
transportation
transportation

12. Walt Disney (1901−
(1901−1966)
Father of the entertainment
Father of the entertainment
industry
industry
Father of merchandising
Father of merchandising
and sponsoring
and sponsoring
Inventor of the multiplane
Inventor of the multiplane
camera
camera
Lessons learned:
Learn from your failure, then take
risks
Creative company leads to creative
employees
Binding contract is much better than a
handshake

13. Yvon Chouinard (1938)
10% of the profits for environmental
10% of the profits for environmental
protection
protection
On-site healthy cafeteria and child care,
On-site healthy cafeteria and child care,
flexible working hours…
flexible working hours…
Coolest company on the planet
Coolest company on the planet
Lessons learned:
Motivation of employee is the key
Company must be an outstanding
place to work
Environmental activism shall cover
the entire supply chain
Sustainable development is
compatible with industry practices

14. Muhammad Yunus (1940)
Nobel peace price 2006
Nobel peace price 2006
Father of microcredit and microfinance
Father of microcredit and microfinance
Creator of the Grameen bank, “bank of the
Creator of the Grameen bank, “bank of the
village”
village”
96.5% success rate
96.5% success rate
Lessons learned:
Trust based working system works
Microcredit eradicates poverty
Social business shall be developed

15. Jeff Bezos (1964)
E-business pioneer
E-business pioneer
Orders originated from 45 countries after
Orders originated from 45 countries after
only one month
only one month
Business driven by customer satisfaction
Business driven by customer satisfaction
+114% growth and +374% benefits
+114% growth and +374% benefits
between 2006 and 2009
between 2006 and 2009
Lessons learned:
Each decision shall be correlated wih
customer satisfaction
Data rather than intuition

16. Jack Ma (1964)
One of the greatest success story in
One of the greatest success story in
China
China
Alibaba, world largest Business to
Alibaba, world largest Business to
business ecommerce platform
business ecommerce platform
Alipay has become aaleading online
Alipay has become leading online
payment platform in China
payment platform in China
Ma: one of "China's Most Powerful
Ma: one of "China's Most Powerful
People“, listed in “world’s 100 most
People“, listed in “world’s 100 most
influential people”
influential people”
eBay shut down its own site in China
eBay shut down its own site in China
Lessons learned:
For SMEs, Internet is best media to
compete with large corporation
Business strategy shall adapt with
local country constraints
eB2B is a huge market

17. 9 innovation virtuosos

18. Matthew Boulton (1728−
(1728−1809)
One of the most influential
One of the most influential
entrepreneur during industrial
entrepreneur during industrial
revolution
revolution Lessons learned:
Pioneer in modern production
Pioneer in modern production Political lobbying can
techniques
techniques influence your business
Founder of the Lunar society:
Founder of the Lunar society: Industry shall endow
meeting of fertile minds
meeting of fertile minds scientific research
Partnership with James Watt for
Partnership with James Watt for High Technology
the steam engine
the steam engine companies shall offer
service and expertise
Sold the steam engines with
Sold the steam engines with
service, maintenance, training…
service, maintenance, training…

19. George Merck (1894−
(1894−1957)
R&D rather than Marketing
R&D rather than Marketing
Invested heavily in R&D, 5%+ of
Invested heavily in R&D, 5%+ of
the income from 1933 onwards
the income from 1933 onwards
Discovered and industrialized:
Discovered and industrialized:
vitamin B12, cortisone,
vitamin B12, cortisone,
streptomycin
streptomycin
Mergers with Powers-Weightman-
Mergers with Powers-Weightman-
Rosengarten, with Sharp &
Rosengarten, with Sharp & Lessons learned:
Dohme, …
Dohme, …
Best R&D is key to
success
A healthy company
can absorb bigger
competitor

20. Paul Galwin (1895−
(1895−1959)
From failure to failure to failure
From failure to failure to failure
and to Motorola!
and to Motorola! Lessons learned:
From car radio to police radio
From car radio to police radio Innovation can result
receiver, to Handie Talkie, to first
receiver, to Handie Talkie, to first from failure
FM Portable Two-Way Radio for
FM Portable Two-Way Radio for
the US army…
the US army… Never give up!
1973, first portable cellular phone
1973, first portable cellular phone

21. Thomas Watson (1914−
(1914−1993)
60/70s: IBM and the 77dwarves
60/70s: IBM and the dwarves
1958: Watson triple R&D funds,
1958: Watson triple R&D funds,
10% of the revenue
10% of the revenue
1952 to 1958: from 500 to 4000
1952 to 1958: from 500 to 4000
researchers.
researchers.
IBM, one of the first to follow
IBM, one of the first to follow
Moore’s law
Moore’s law
Lessons learned:
55billions invested in the 360
billions invested in the 360
machine
machine Do not sell a machine,
sell a solution
Be your own
competitor
R&D shall collect
information from
customer

22. Akio Morita (1921−
(1921−1999)
Morita era = Lessons learned:
Morita era =
1950, tape recorder Innovation ends when
1950, tape recorder
the product is perfectly
adapted to the market
1957, transistor radio
1957, transistor radio
Failure is acceptable,
but never do twice the
1960, transistor tv same
1960, transistor tv
only curious and
1975, video tape recorder ambitious people shall
1975, video tape recorder
be recruited
1979, walkman
1979, walkman
1980, CD
1980, CD

23. Francois Michelin (1926)
Started as aablue collar worker
Started as blue collar worker
1958, only Michelin X types can
1958, only Michelin X types can
support the Ferrari 365 GTB “Daytona”
support the Ferrari 365 GTB “Daytona”
280km/h speed.
280km/h speed.
Huge investment in sports competition
Huge investment in sports competition
1981, Michelin equipped F15 and
1981, Michelin equipped F15 and
mirage aerial fighters
mirage aerial fighters
Lessons learned:
Executives shall be
familiar with all
functions in the
company
Innovation leads to
bigger market

24. Hiroshi Yamauchi (1927)
Lessons learned:
Core business is
better than
diversification
Profit driven by
recharge, not based on
product

25. Steve Jobs (1955)
Steve Jobs = “iGod”, the
Steve Jobs = “iGod”, the
technology guru
technology guru
1976, Steve Wozniak and
1976, Steve Wozniak and
Steve Jobs launch Apple I I
Steve Jobs launch Apple
(sold 666.66$)
(sold 666.66$) Lessons learned:
1977, Steve Jobs dream,
1977, Steve Jobs dream, Products must be
Apple IIII= “One man, One
Apple = “One man, One the best for each
computer”
computer” customer segment
1997, Jobs comes back
1997, Jobs comes back High Tech means:
and then launches iMac,
and then launches iMac, technology AND
iBook, iTunes, iPod,
iBook, iTunes, iPod, design AND usability
iPhone and iPad
iPhone and iPad
Innovative products
2009, CEO of the decade
2009, CEO of the decade deserves innovative
launch

26. Larry Page (1973), Sergey Brin (1973)
Lessons learned:
Just relax, this is not
a problem
Always set new
targets
Creativity based
working methodologies

28. Meet SEB
http://www.linkedin.com/in/meetseb