"A Project Report on The Impact of Celebrity Endorsement on Brand Personality: An Empirical Study on Unilevers’s Brand Lux on Being Beauty Bar of Film Stars!”
This document is a project report submitted by Raj Bhambhani in partial fulfillment of a post-graduate diploma in management. The report examines the impact of celebrity endorsement on brand personality using Unilever's Lux soap as a case study. It analyzes how the personalities of celebrity endorsers may impact the perceived personality of the Lux brand. The goal is to determine if celebrity endorsements help create the image that Lux is the "beauty bar of film stars." Through a literature review and empirical study, the report assesses the relationship between celebrity endorsements and brands as well as the impact on consumer behavior and brand preferences.
"A Project Report on The Impact of Celebrity Endorsement on Brand Personality: An Empirical Study on Unilevers’s Brand Lux on Being Beauty Bar of Film Stars!”