What to look for when selecting a Mobile App for your Event? A ten minute overview of key features. There has been an explosion of Mobile Apps for Events and Conferences in the last few years. The demand from the Event planners, from the Attendees and from the Exhibitors is clearly there. But what to look for when selecting a Mobile App for your Event?

1. Key Features for your
Event Mobile App

2. Which One?
An explosion of Mobile
Apps for Events and
Conferences in the last
few years.
The demand from the
Event planners, from
the Attendees and
from the Exhibitors is
there.
But what to look for
when selecting a
Mobile App for your
Event?
A ten minute overview
of key features.

3. Native or
Web?
Can you ensure solid
wifi hotspots?
If not, go with a
native app solution,
that allows people to
“download” the
event app before the
event, and sync data
when a hotspot is
available.
Native apps work best when
wifi is unreliable.

4. What form
factors?
Participants have a
multitude of devices to
access the Event
materials, and expect a
consistent experience
for all devices: iPad,
iPhone, Android
phones and Android
tablets, and Kindle fire
devices.
The often forgotten
device is the PC, or the
Mac…many
participants still use
these devices during
events, especially in
Corporate events.
WRITE ONCE, PUBLISH ON
ALL DEVICES.

5. Custom
Categories?
Check the capability
to add your own
categories –
Sponsors, Exhibitors
or other Custom
Sections.
Can you do it, or are
you being dependent
on the app vendor to
do that for you?
Do you need to pay
extra?
CONTENT CATEGORIES LIKE
SPONSORS OR EXHIBITORS

6. Custom
Tracks
At the surface all
meeting apps look the
same, and have the
basics taken care of.
taken care of.
Meeting agenda, and
speakers profile?
All mobile apps for
events have that.
But …
Can you create
multiple tracks for
your event?
BASICS #1: CAN YOU ADD
TRACKS?

7. One topic,
BASICS #2: CAN YOU ADD
many speakers
MULTIPLE SPEAKERS ?
At the surface all
meeting apps look the
same, and have the
basics taken care of.
taken care of.
Meeting agenda, and
speakers profile?
All mobile apps for
events have that.
But …
Can you add multiple
speakers for one
topic?

8. Speakers
connections
Meeting are all about
making connections,
and sharing
experiences and
expertise.
At a minimum, the
event mobile app
should integrate with
social media
channels, and allow
speakers to engage
on the digital
channels too.
BASICS #3: ADD SOCIAL
MEDIA CONNECTIONS?

9. Participant
connections
Events are all about
making connections,
and sharing
experiences and
expertise.
Who else is attending
the event?
Can I connect with
them?
BASICS #4: WHO ELSE IS
ATTENDING?

10. Amplify
connections
Having a standard,
prepopulated
hashtag amplifies
your event in Social
Media.
It makes it easy for
the participants to
engage as well, with
built in Twitter
integration.
BASICS #5: EVENT HASHTAG
IN SOCIAL MEDIA

11. Participants
Alerts
Can you message
participants?
Can you send an alert
when things change?
Can you leverage the
iOS and Android
native alerts
technology?
BASICS #6: BECAUSE
THINGS HAPPEN

12. Personal
Calendar
Event Participants
create their own
calendar by selecting
from the list of topics.
For organizers, an
early heads up if some
sessions will be
overbooked.
BASICS #7: CAN I CREATE MY
OWN CALENDAR?

13. Request more
Info
Event Participants
cannot cover all
exhibitors.
However, they might
still want to engage,
and request more
info.
For exhibitors, an
easy way to engage
with participants.
BASICS #8: ONE TOUCH
“REQUEST MORE INFO” ?

14. Directions to
Dinner?
Large events are
spread across
locations.
Provide directions to
them, in familiar
formats. Google Maps
integration is a good
way to help attendees
with directions.
BASICS #9: INTEGRATION
WITH GOOGLE MAPS ?

15. One more little BASICS #10: HOW LONG IN
thing…TRUST
BUSINESS? HOW SECURE?
Can you secure the
meeting, and have
SSL encryption for a
corporate event?
How long has the app
provider been in
business?
Our first event mobile
app release was three
years ago, one of the
first in the industry.
All event content is
SSL encrypted.

16. Pricing
Pricing can go up
quickly for Event apps.
At Zwoor Event, our
pricing is
straightforward.
$500 for an event app,
no add-ons, no surprise
costs.
SOME EVENT MOBILE APPS
COST $10,000+

17. A ROAD AHEAD?
Request a free sample
app for your event at
Zwoor.com.
We will be happy to
create a sample app
for you.
Nothing beats
holding your event on
your palms.