The document discusses destination management in Mexico. It outlines the history of destination management organizations (DVOs) in Mexico, which first emerged in the 1960s to support tourism infrastructure and events. It then describes the role of state governments in tourism, which includes strategic leadership, promotion, and fostering competitiveness through quality standards, modernization, and regulation. Developers and intermediaries work to facilitate sustainable tourism development and strategic alliances. A key developer, FONATUR, plans and develops major tourism centers in Mexico. Finally, the document outlines the nonprofit nature and services of Mexican Convention and Visitors Bureaus (CVBs) which aim to attract events and promote destinations.

1. © 2005, Educational Institute
Chapter 15
Destination Management
in Mexico
Fundamentals of Destination Management and Marketing
(323TXT)

2. © 2005, Educational Institute
History
• First CVBs were created in the 1960s to
respond to visitor needs and improve
infrastructure for future events.
• CVBs began to receive government
funding in the late 1980s through mixed
funds.
• Mixed funds were dissolved in 1997 and
are still in the liquidation process.

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History
• Tourism was given ministry status in 1974.
• Government became the owner and
operator of hotels and airlines in the 1970s.
• Decentralization and deregulation in the
1980s and 1990s saw tourism
responsibilities shift to state governments.

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Role of State Government
• Strategic leadership of the tourism sector
• Promotion
• Encouraging the tourism sector to become more
competitive

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Strategic Leadership
• Designing tourism policy and reaching
consensus
• Harmonizing overall efforts
• Setting short-, mid-, and long-term goals
• Fostering and directing change
• Becoming a source of knowledge

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Promotion
• Promoting government and private investment
in infrastructure and development
• Providing access to financing for stakeholders
• Fostering linkages among destinations

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Fostering Global Competitiveness
• Define and apply world-class quality standards for
tourism destinations and services.
• Promote the sector’s modernization and
professionalism.
• Strengthen the culture of tourism.
• Promote regulatory improvement.
• Certify tourism service providers.

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Developers in Mexican Tourism
• Directly execute overall tourism projects.
• Assist in sustainable tourism development.
• Facilitate strategic alliances.
• Harmonize collective investment in
product development.

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Intermediaries in Mexican Tourism
• Act as the link between the various
government agencies and stakeholders of
tourism.
• Harmonize and search for the optimum use
of resources assigned to tourism in the
public sector.

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FONATUR
• Fondo Nacional de Fomento al Turismo (National
Tourism Fund)
• Plans and develops large tourism projects on
Overall Planned Centers.
• Overall Planned Centers include Cancun, Los
Cabos, Ixtapa, Huatulco, and Loreto.

11. © 2005, Educational Institute
Nature and Role of Mexican CVBs
• Nonprofit entities created by the public and private
tourism sectors.
• Objectives are to attract events and promote the
destination.
• Most are at least partly funded by room taxes and
many receive in-kind contributions from members.

12. © 2005, Educational Institute
Services
• Information and support for convention delegates
o Venue selection
o Activities and cultural and leisure programs
o Maps and brochures
o Links to city organizations
o Site visits
• Logistics and economic support for congress bidders
o Design and production of materials
o Presentation collaboration
o Promotion assistance
o Site visit coordination