Millions of people go online to leave feedback about businesses that they've purchased products or services from. Unfortunately, unhappy consumers are more likely to tell the world how they feel than happy consumers. Therefore, it is up to your business to stay on top of what is being said about you online, address any negative feedback, and consistently create positive content in regards to your business. Your online reputation matters a lot to your business success.
10 reputation management tips for local businesses
1. 10 Reputation Management Tips
For Local Businesses
By Soji Adeyanju
http://deyansystems.com | info@deyansystems.com | +44 (0) 796 103 6915
2. Tip #1
Be In The Know: Google Yourself
Google your name, business
name or product name to find
out what is being said about
you or your business online
The only way to manage it is
to “know” about it
3. Tip #2
Answer Negative Reviews
Do not ignore negative comments
Be proactive and talk to the person who
wrote the review to see how you can fix
the problem
This shows the public that you care
4. Tip #3
Start Blogging If You Haven’t
Already
Blog posts help push down negative
reviews and get them off of page one
The more you blog, the faster your
blog posts will fill up the search
engine results
Check out our 10 Top Blogging Tips
For Local Businesses
5. Tip #4
Distribute Press Releases
Publish press releases on a regular
basis to keep a steady stream of
fresh, positive content on the web
about your business
Press releases can also push down
negative customer reviews in the
search engine results
6. Tip #5
Get Social
Google places a lot of quality
on social media sites – the
more social media profiles you
have, the better
Ask your happy social media
followers/customers to leave
reviews for your company
7. Tip #6
Join Industry Specific Forums
Find forums related to your industry and
join them
Become active on these forums and
always have your business link in your
signature if allowed
Frequently offer insight and advice about
your industry; become the authority in
your local area
8. Tip #7
Practice Search Engine Optimisation
Make sure your website and
other web properties are fully
optimised
Be sure to use the right
keywords
Good for more exposure and
for building a strong reputation
in terms of relevance and
importance
9. Tip #8
Think Before You Speak Online
Once you post information on the web, it
is out there and can’t be taken back so
post carefully
Can what you’re about to say HURT
your business? If so, don’t say it
10. Tip #9
Use Photos Online and Optimise Them
People like to see who they’re doing
business with so the more photos the
better
Have photos of yourself, your
business, your employees, and your
products posted online
Use keywords to name your photos
and in alt tags so they rank in the
search engines
11. Tip #10
Buy Domains with Your
Business Name in Them
Once you purchase these domains, put up
smaller sites related to your business
Sites should rank easily due to your
business name being in them
These sites will help push down any
negative customer reviews in the search
engines
12. Thank You
If you would like more information about reputation management, contact me at
+44 (0) 796 103 6915 for a FREE 1/2hr Consultation
http://deyansystems.com | info@deyansystems.com
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