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Office of Innovative Projects

  Early On Public Awareness
        System Update
     Midland County ESA
       April 14th, 2010
            Victoria Meeder,
   Marketing/Public Awareness Supervisor
Public Awareness Topics
             1. Early On Public
                Awareness & Project
                Find
             2. Accomplishments &
                Challenges
             3. Social Media Benefits,
                (Facebook, Twitter,
                YouTube)
             4. Redesign of Early On
                Guidebooks
             5. E-Store
Innovative Projects of CCRESA:

         Early On® Training & TA (2001)
         Early On® Public Awareness (2005)
           • § Sec. 303.321 (Part C of IDEA)
         Project Find since (2005)
           • § 300.111 Child find (Part B of
             IDEA)
         Early On® Center for Higher Ed.
         (2007)
Accomplishments
• Second cycle of              • Successful campaigns:
  continuous funding             billboards, radio, transit
• Building capacity              advertising
  amongst OIP staff            • Printing & Dissemination
• Efficient Referral             of products. Offering 22
  Systems: (Online referral,     products, available in 3
  automated responses,           languages: English,
  reduces processing time        Spanish, & Arabic
  in 1/2)
• 2006: 98% Referrals
  placed by phone
• 2009: 45.5% Referrals
  by phone
Challenges
 •   Cuts in funding
 •   Cuts in staff
 •   Technology
 •   Communication
What is All the Buzz About?
Social networking has
changed the way people
communicate. Globally,
people can connect in an
instance.

Social networking sites
such as Facebook,
MySpace, Twitter, Blogger,
YouTube, & LinkedIn allow
users to create on-line
communities.
More recently, businesses are using social media to create "buzz" and build
awareness about their organizations and/or products.
Early On Michigan Facebook Fan Page
Follow Our Twitter "Tweets"




http://twitter.com/ChildFindMich
SlideShare Channel
Progress Reports & Updates
1800EarlyOn.org
ProjectFindMichigan.org
YouTube Channel - Early On
Early On Guidebook Redesign
http://earlyonguidebookgroup.blogspot.com
E-Store
"Soothing Lullaby" CD/MP3

            Download the MP3 from:
            1800EarlyOn.org


            Facebook page
1-800-EARLY ON
  1800EarlyOn.org

   1-800-252-0052
ProjectFindMichigan.org

    1-866-334-KIDS
   eotta.ccresa.org

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System Update Midland County April 2010

  • 1. Office of Innovative Projects Early On Public Awareness System Update Midland County ESA April 14th, 2010 Victoria Meeder, Marketing/Public Awareness Supervisor
  • 2. Public Awareness Topics 1. Early On Public Awareness & Project Find 2. Accomplishments & Challenges 3. Social Media Benefits, (Facebook, Twitter, YouTube) 4. Redesign of Early On Guidebooks 5. E-Store
  • 3. Innovative Projects of CCRESA: Early On® Training & TA (2001) Early On® Public Awareness (2005) • § Sec. 303.321 (Part C of IDEA) Project Find since (2005) • § 300.111 Child find (Part B of IDEA) Early On® Center for Higher Ed. (2007)
  • 4. Accomplishments • Second cycle of • Successful campaigns: continuous funding billboards, radio, transit • Building capacity advertising amongst OIP staff • Printing & Dissemination • Efficient Referral of products. Offering 22 Systems: (Online referral, products, available in 3 automated responses, languages: English, reduces processing time Spanish, & Arabic in 1/2) • 2006: 98% Referrals placed by phone • 2009: 45.5% Referrals by phone
  • 5. Challenges • Cuts in funding • Cuts in staff • Technology • Communication
  • 6. What is All the Buzz About? Social networking has changed the way people communicate. Globally, people can connect in an instance. Social networking sites such as Facebook, MySpace, Twitter, Blogger, YouTube, & LinkedIn allow users to create on-line communities. More recently, businesses are using social media to create "buzz" and build awareness about their organizations and/or products.
  • 7. Early On Michigan Facebook Fan Page
  • 8. Follow Our Twitter "Tweets" http://twitter.com/ChildFindMich
  • 13. YouTube Channel - Early On
  • 14. Early On Guidebook Redesign http://earlyonguidebookgroup.blogspot.com
  • 16. "Soothing Lullaby" CD/MP3 Download the MP3 from: 1800EarlyOn.org Facebook page
  • 17. 1-800-EARLY ON 1800EarlyOn.org 1-800-252-0052 ProjectFindMichigan.org 1-866-334-KIDS eotta.ccresa.org