Mobile Search Statistics 2013: - 1525% increase in mobile data usage forecasted between 2010 and 2015 - In 2014, more mobile phones will connect to the Internet in Canada than computers - 1 in 4 people will get rid of their landline and only use a mobile device - Smartphone users have almost doubled in Canada between 2010 and 2014 - 1 in 3 men and 1 in 4 women use smartphones - 73% of smartphone users access the mobile web daily - There are 13.4 million smartphone users in Canada - Ontario and BC have the highest smartphone adoption rate, while Quebec has the lowest - 3 our of 10 mobile phone users are interested in relevant information delivered to their device - 1 in 2 mobile phone users are interested in location based content

1. MOBILE
SEARCH STATISTICS
IN CANADA
MARKET OVERVIEW
CANADIANS WITH
SMARTPHONES
13.4
M
MOBILE IS GROWING!
14.8M
13.4M
10.9M
8.8M
7.8M
2010
2011
2012
2013
Smartphones
2014
users have almost
DOUBLE
in Canada between 2010 and 2014
IN
1525%
2014
Increase in mobile
data usage forecasted
between 2010 and 2015
1 in 4
More mobile phones
will connect to
the Internet in Canada
than computers
People will get rid
of their landline
and only use a mobile
device by 2014
USER STATISTICS
73%
13
of smartphone users access
the mobile web daily
14
in
in
MEN
WOMEN
SMARTPHONES
USERS BY PROVINCE
13.4 M
30%
22%
27%
27%
30%
21%
22%
18 M
$92,224
people live in Canada’s
cosmopolitan areas
average household income
of residents living in
a cosmopolitan area
1in 2
3/10
mobile phone users
are interested in
location based content
Canadian users aged
18-34 years old
mobile phone users are
interested in relevant
information delivered
to their smartphones
(Eg: COUPONS)
Canadian users aged 18-34 years old
YP ECOSYSTEM
TOP MOBILE SEARCH
CATEGORIES IN 2012
#1
RESTAURANTS
30% OF ALL SEARCHES
TOP SEARCH CATEGORIES IN 2012
CATEGORY
CATEGORY
01. Restaurants
11. Medical Clinics
02. Pizza
12. Chinese food
03. Beauty Salons
13. Veterinarians
04. Taxis
14. Department Stores
05. Banks
15. Tire Dealers-Retail
06. Dentists
16. Automobile Dealers
07. Car repairing
17. Building Materials
08. Hotels
18. Gas Stations
09. Lawyers
19. Motels
10. Physicians & Surgeons
20. Groceries - Retail
Data source: Yellow Pages (2012)
5M
people have downloaded
Yellow Pages apps on
their mobile devices
82%
of app users either call
or visit the business after their search
YP MOBILE
DELIVERS BUYERS
4 5
OUT
OF
mobile searches are followed up
with a call, click or visit
7 10
OUT
OF
mobile follow-ups make
a purchase
Date source: 2012 Canadian Business Usage Study (Q3 report)
SOURCES
Comscore - 2013 Canada Future in Focus Report (March 2013). Cisco, (June 10, 2010). Cisco Visual Networking Forecast, 2009-2014. Quorus Consulting Group Ltd.,
(April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. CRTC, (August 18, 2011). Navigating Convergence II. Google/IPSOS OTX MediaCT, (April 2011).
The Mobile Movement. eMarketer, (June 10, 2010). Canadian Mobile. Subscriptions to Climb 20% by 2014. Yellow Pages, (2012). Canadian Business Usage Study.