Home button, Forms, links, hyperlinks, long text

1. Forms : part one:
Increase your conversions and user interaction
Video at:
http://www.mediasurgery.co.uk/video-episodes/5-common-usability-mistakes-that-frustrate-users
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2. 1.) No home button
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3. 1.) No home button
Solution ? Add one!
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4. 2.) No live email address
Many sites hide live email addresses because of one main reason – spam.
Use of characters
Some use things like my[dot]name[at]mydomain[dot]com
All very well for us 'computer' people, but an everyday user can be
confused by it and its a very error prone method.
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5. 2.) No live email address
Some revert to web forms but there are a few problems with them.
● Users feel a lot more comfortable and confident using email : they
are used to using it
● Users can't send attachments, some exceptions.
● They have a receipt of communication
● Users don't really care if you get spammed, they came to the site
to complete a task
Solution ? Add a live email address!
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6. 3.) No call to action
Solution ? Add a call to action!
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7. 4.) Underlining Links
Solution ? Add an underline to links!
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8. 4.) Underlining Links
● Always underlined within content, paragraphs, but not
required in navigation areas
● Use border-bottom and not text-decoration:underline
● Links don't always have to be blue
Solution ? Add an underline to links!
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9. 5.) Break up long text areas
Solution ? Reduce text length, add lists and headings
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10. www.usable-efficiency.com
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11. Video at:
http://www.mediasurgery.co.uk/video-episodes/5-common-usability-mistakes-that-frustrate-users
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