This radio trail promotes a BBC program called "Last Chance To See" targeting an older audience with a relaxed and informative tone of voice. It uses ambient natural sounds like water rushing and guitar noises along with 5 quiet music tracks over 40 seconds to set the scene for watching animals.

1. Radio Trail Analysis 2
Trail for Last Chance To
(station/channel) See (BBC)
Target audience Older generation
Tone of voice? Relaxed,
informative.
Sound effects? Water rushing
(SFX)
Wildtrack/ambient Guitar noises
sound?
Use of music? To support the
selected trail topic
How many 5
tracks?
Sound levels? Quiet, to set the
scene for watching
animals
Length? 40 Seconds