The Big Data and Performance Advantages of Owning Your Own ESP Most ESPs today are architected as multi-tenant SaaS offerings, which provide significant advantages to the *vendor.* StrongMail offers marketers a dedicated system they can own – whether deployed on-premise or in the cloud - providing email marketers with significant advantages, including near real-time access to in-house CRM data, peak sending performance capabilities, and lower total cost of ownership. Come learn about the benefits of switching to an ESP that is designed to benefit *senders* and learn what more you could be doing with your email marketing program! Presenter: Jason Simon, Senior Vice President of Global Sales, StrongMail

1. “OWNING” YOUR ESP
THE BIG DATA & PERFORMANCE EDGE
HEADLINE EXAMPLE
JASON SIMON, SVP GLOBAL SALES, STRONGMAIL
EMAIL INSIDER SUMMIT
12.10.12 PARK CITY, UT
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2. • There are some perils
that come with sharing
certain resources
• Architecture matters –
today more than ever
• There are distinct
advantages that come
from single-tenant ESP
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3. • There are some perils
that come with sharing
certain resources
• Architecture matters –
today more than ever
• There are distinct
advantages that come
from single-tenant ESP
Proprietary and Confidential

4. • Sending email off of a single email file
increasingly won’t work
o Marketing is being unsiloed…and systems
are being interconnected
o Big data means creating campaigns with
intelligence gleaned from multiple sources
• Marketing depts will soon have a bigger IT
budget today than IT! (Gartner)
• How do you manage data today … and how
much harder will it be tomorrow with a data-
siloed ESP?
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5. Challenge
• Needed to consolidate ESPs, reduce cost, and
improve to time to market
Solution
• Integrated their multi-channel campaign
management system (Unica) with StrongMail.
• Real-time, personalized offers to customers based
on behavioral and pre-defined business rules
Results
• Consolidated confirmation emails for 8 brands down
to 1 template with over 37,000 different variations
• 1-to-1 confirmation emails delivered in less than 2
seconds
• IHG’s subscriber engagement levels have “gone
through the roof,” including a 7x increase in CTRs
and a double-digit increase in revenue from email
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6. Email Mobile Display Social Apps
Campaign Design & Automated Optimization
Analytics
Email Legacy Web 3rd Party Social
Data CRM Analytics Data Graph
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7. Challenge
• Send 2M emails at once with precisely targeted
offers to arrive within 10 mins.
• Email marketing drives 70% or revenue
Solution
• Improved email targeting with data mining for
more customization and personalization
• 10-minute delivery window means every
customer has equal opportunity for available
inventory during 48-hour sales
Result
• Increased from 3 to 5 sales events per day to
18 per day across 7 categories based upon
subscriber engagement
• 7% increase in engagement with 12% increase
in open rates and 25% boost in CTRs
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8. • The more you understand email in relation to data and less
about the service of sending, the more you will see the
advantages of owning.
• There are many ways to own, making it very IT friendly.
o On-premise
o In the cloud, managed by us
o In the cloud, managed by you
• Optimize your email marketing budget – spend less on
delivery fees and save more for integration, analytics,
strategy and creative.
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9. A FEW OF OUR CUSTOMERS
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10. Jason Simon
 (650) 421-7151
 jsimon@strongmail.com
 @jason_simon
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