2. Overall Point: 2010-2011: PC Tipping Point 28 February 2011 2 Gesture-based UI is fueling explosion Real people hate mice, keyboards, files Web 3.0 is like DOS
8. Point 1: Velocity of Change is Accelerating (2001) 28 February 2011 8
9. Point 1: Velocity of Change is Accelerating (2006) 28 February 2011 9
10. Point 1: Velocity of Change is Accelerating (2010) 28 February 2011 10
11. Point 2: Direct Object Manipulation 28 February 2011 11 Pioneered by the Macintosh Helped many people become first-time computer users Commonplace in the iPhone/iPad user interface Explosion in Pad devices will continue
12. SEM Ramifications: Direct Object Manipulation 28 February 2011 12 Soon: create iPhone/iPad/Android “Conversion apps” Later: create “sites” that can be used without keyboard or mouse
13. Point 3: Voice Input and Output 28 February 2011 13 Will be next PC UI breakthrough Windows 7 includes very good voice recognition Apple predicted in 1987 – with another future technology: Anthropomorphic Agents
15. Point 3: Voice Input and Output 28 February 2011 15 Great apps now, e.g. Google Translate (Attempted) demo
16. SEM Ramifications: Voice Input and Output 28 February 2011 16 Try Google “Click to Call” ads Try using phone numbers in ads – e.g. AdWords Call Metrics Create an attended or automated conversion process
17. Point 4: Contextually Appropriate Content 28 February 2011 17 Smartphones are location-enabled (GPS) Near-field communication will be the breakthrough Eric Schmidt’s flowers example Huge personal-privacy implications
19. SEM Ramifications: Contextually Appropriate Advertising 28 February 2011 19 Read my Customers Now book Start using Social Media PPC, in-game advertising Design landing pages that are context-specific
23. Point 5: Ubiquitous Computing Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web." 28 February 2011 23
24. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only – camera is the one in their phone. 28 February 2011 24
25. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.” 28 February 2011 25
28. SEM Ramifications: Ubiquitous Computing 28 February 2011 28 Let people convert outside your site Apps, In-game, Facebook pages Get deeply into PPC display advertising: Google Display, Facebook, LinkedIn, Yelp, etc. Target people, not keywords
